Facebook marketing tra Timeline ed Actions – Daniele Ghidoli

  • 527 views
Uploaded on

 

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
527
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Facebook MarketingNuove opportunità tra Timeline e Actions Daniele Ghidoli www.bigthink.it @Ghido Daniele Ghidoli
  • 2. Cos’è un Grafo? A B C D E F Daniele Ghidoli
  • 3. Social Graph Daniele Ghidoli
  • 4. Social Graph Daniele Ghidoli
  • 5. Social Graph Daniele Ghidoli
  • 6. Social Graph Daniele Ghidoli
  • 7. Cos’è il Social Graph?“Social Graph is the network of connections that exist through which people communicate and share information. “ - Dave Morin, 2007 Daniele Ghidoli
  • 8. Il Social Graph mondiale Daniele Ghidoli
  • 9. 2010: Cambiano i Profili Daniele Ghidoli
  • 10. Gli Interessi Daniele Ghidoli
  • 11. Nodi dell’Open Graph Pagine Facebook Pagine Web Pagine Sociali Daniele Ghidoli
  • 12. Anche il vostro sito può entrarenell’Open Graph! Daniele Ghidoli
  • 13. Open Graph Objects <meta property="og:title" content="GT Conference 2010 – The day after" /> <meta property="og:description" content="E dopo il Symposium GT a Roma…" /> <meta property="og:type" content="article" /> <meta property="og:image" content="http://www.bigthink.it/thumb.jpg" /> <meta property="og:site_name" content="BigThink" /> <meta property="fb:admins" content="537461288" /> Daniele Ghidoli
  • 14. Tipi di Pagina Daniele Ghidoli
  • 15. Tipi di Pagina Daniele Ghidoli
  • 16. Le Pagine web nell’Open Graph Daniele Ghidoli
  • 17. Controllare i propri interessi! Daniele Ghidoli
  • 18. Open Graph Apps Daniele Ghidoli
  • 19. Open Graph Apps Daniele Ghidoli
  • 20. Le “actions” Daniele Ghidoli
  • 21. User - Action - Object Daniele Ghidoli
  • 22. Azioni e Oggetti READ Article Built-in WATCH Video BUY Product Custom VOTE Photo Daniele Ghidoli
  • 23. Aggiungi al diario Daniele Ghidoli
  • 24. Autorizzare l’applicazione Daniele Ghidoli
  • 25. Social Reading https://developers.facebook.com/docs/reference/plugins/recommendationsbar/ Daniele Ghidoli
  • 26. Social Reading L’utente deve poter disabilitare il Social Reading, se preferisce. L’utente deve poter cancellare dalla propria Timeline ogni singolo post. Daniele Ghidoli
  • 27. Yahoo Notizie Daniele Ghidoli
  • 28. Un’azione, tanti canali Daniele Ghidoli
  • 29. Stream Daniele Ghidoli
  • 30. Ticker Daniele Ghidoli
  • 31. Timeline Daniele Ghidoli
  • 32. Pagina dell’Applicazione Daniele Ghidoli
  • 33. Box speciali sullo Stream Daniele Ghidoli
  • 34. Activity Feed Daniele Ghidoli
  • 35. Authenticated Referrals Daniele Ghidoli
  • 36. Custom: Buy a Product Daniele Ghidoli
  • 37. Custom: Buy a Product Daniele Ghidoli
  • 38. Custom: Buy a Product Daniele Ghidoli
  • 39. Custom: Rate an article Daniele Ghidoli
  • 40. Custom: Rate an article Daniele Ghidoli
  • 41. Pinterest Daniele Ghidoli
  • 42. Dall’online… al mobile… Daniele Ghidoli
  • 43. … all’OFFLINE Daniele Ghidoli
  • 44. I hope you did this! Daniele Ghidoli