How to run promotional campaigns and build your list using WordPress

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Consultant Wade Kwon shows how to bring in up to eight times as much site traffic and cut years from building your mailing list. More: http://itswa.de/wpyall55

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How to run promotional campaigns and build your list using WordPress

  1. 1. How to run promotionalcampaigns and buildyour list using WordPressWade Kwon© 2013 Wade Kwon Consulting LLC@WadeOnTweetsPhoto: David Evers (CC)!
  2. 2. 1. Why do it?Photo: grendelkhan (CC)!
  3. 3. Grow a list. Fast.Photo: Kate Ter Haar (CC)!
  4. 4. Low-cost marketingPhoto: davidd (CC)!
  5. 5. Generate buzz!
  6. 6. 2. How I did it …Photo: James Lee (CC)!
  7. 7. Created a productPhoto: Holger Durer (CC)!
  8. 8. Set up email captureusing Easy Sign Up plugin
  9. 9. Photo: illum (CC)!Promoted it.!   Blog posts!   Email newsletter!   Social media channels!   Most important:honorees and co-authors
  10. 10. Photo: Thor (CC)!Tracked results
  11. 11. 3. Results (so far)Photo: John Loo (CC)!
  12. 12. TrafficPhoto: Cyril Caton (CC)!8x jump
  13. 13. Mailing list subscribers3 years, 2 months to build first list3 months tobuild this list
  14. 14. Downloads!   250 downloadsin 1st 48 hours …About onceevery 10minutes!Photo: William Warby (CC)!
  15. 15. Sales
  16. 16. Contact me.•  wade@wadekwon.com•  BirminghamBlogging.com•  @WadeOnTweets•  http://itswa.de/wpyall55
  17. 17. Thank you.Photo: Reinis Traidas (CC)

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