Digital Listening: The First Step in Understanding Your Audience

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http://itswa.de/pram2012

My presentation for the Public Relations Association of Mississippi annual conference, "Digital Listening: The First Step in Understanding Your Audience."

April 12, 2012, Columbus, Miss.

Published in: Technology, Business, Art & Photos
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Digital Listening: The First Step in Understanding Your Audience

  1. 1. Digital Listening Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging AcademyPhoto: Daniel Zedda (CC)!
  2. 2. This is what your audience wants …
  3. 3. What’s the solution?Photo: James Lumb (CC)!
  4. 4. Why listen
  5. 5. Brand mentions
  6. 6. SentimentPhoto: Kate Ter Haar (CC)!
  7. 7. Customer service Photo: Vitor Lima (CC)!
  8. 8. Tools
  9. 9. Google alerts
  10. 10. Facebook lists
  11. 11. Twitter lists
  12. 12. Twitter search terms
  13. 13. Other tools! Retweets !   Shares!   Likes !   +1s!   Comments Photo: Bob Doran / Sean MacEntee (CC)!
  14. 14. How to use itPhoto: Chad Davis (CC)!
  15. 15. Track mentions
  16. 16. Send thank yousPhoto: woodleywonderworks (CC)!
  17. 17. Reward loyalty Photo: Paulo Ordoveza (CC)!
  18. 18. Flaunt it!
  19. 19. Idea development
  20. 20. Focus isthe next wave.
  21. 21. Focus intenselyon your audience.
  22. 22. Contact me.•  wade@wadekwon.com•  BirminghamBlogging.com•  @WadeOnTweets•  http://itswa.de/pram2012
  23. 23. Thank youPhoto: geraldbrazell (CC)!

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