Outline new productmktg-2012fall-sep01
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MBA2 course for CJCU; new product marketing
![Prof. Yender McLEE, PhD (McGill, 2002) and Professorship (MinEdu.tw 2002)
Course Outline2012Fall 長 榮 大 學 教 師 授 課 計 畫 表
Code 科目 GBO006 學分 2 creds 每週時數* 講課*:2 hs/wk 實習*：Discussion
科目 中文 新產品行銷專題 [分組必修] (英語上課/少數台灣國語)
Seminar on New Product Marketing (Taught in English mostly)
Course Name English
開課系級 MBA2/經營所碩士班二年級 授課學期 2012 Fall/ 101 學年度上學期
授課教師 Prof-Yender McLEE 李元德 系（所）別 GSBOM 經管所
1.Course Objectives 授課目標 1. The purpose of this course is to expose you to the dynamics of
new product marketing, and to train you to be familiar with theory and practice of new product
marketing, thinking strategically and globally. 2.[textbook] “Bilingually” (特別對本地生能雙語
地): Understanding basic concepts, terminology and trends of New Product Marketing. Why/What
/Where/When/How? Approaches? New roles? Challenges/Opportunities? 3. [Assignment] learning
how to collaborate a big project via a FREE groupware website then to publish online, CD-ROM
and print-out book (proceedings) (3 in 1)
2.Main Contents 授課大綱 8. Subject to Change: great products…
9. Service Product Development
1. Outline and Introduction
10. Patent Wars of Smart Phones and Tablet PC
2. New Product Development
11. Sales Promotion of New Product
3. New Product Manager
12. Advertising of New Product: Samsung vs.
4. New Product Launch
hTC
5. New Science of Product Development
13. Other topics via Google Video or YouTube
6. New Product Ideas
7. NPD and Product Life Cycle Strategies
3. Textbook 教科書 none. But a lot of powerpoints on www.Slideshare.com; Google Video;
YouYube on New Product Marketing and related New Product Development.
4. References參考書籍 1. Lodato (2008) The Management: New Product Launch, Bloomington,
IN: Authorhouse. See more at http://marketingandsalesdoctor.com/
2. Debelak (2005) Bring Your Product to Market…In Less Than a Year: Fast-Track Approaches to
Cashing in on Your Great Idea, New York: John Wiley&Sons
4. Other Books via Google Books
**5. Think Different (2010): an Apple advertising,
http://whiteappleer.tw/2010/12/24/the-story-of-apple-commercial-think-different/
5.先修科目 無 None
6.課外作業 Class-wide Big Project: Mapping the INK of xxx Tech or Industry for Taiwan and
World (via Patent Databases and SSCI-SCI-like Database)
See more in detail on Course Outline and Online
http://groups.yahoo.com/group/McGill-iPMP4tw; http://www.plurk.com/INK_SSCI_SCI/invite
Write to above for public discussion (will be counted) but E-mail: McGill_LEE@yahoo.com for private (no
count) McGill-iMPM@hotmail.com (MSN no count, too) when office hours
7.成績考核準則 Discussion and Participation (30%) smoothing by classroom and online
COUNTS) Written MidTerm Exam (20%) Final Exam (20%) Project Case (40%)
Time 接見學 Fridays (2hrs) Place 3T810 face to face and Online
生時間
13:20-15:10 face to face@3T409 地點 24/7/365@Plurk+MSN+Skype](https://image.slidesharecdn.com/outline-newproductmktg-2012fall-sep01-120902101327-phpapp02/85/Outline-new-productmktg-2012fall-sep01-1-320.jpg)
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Outline new productmktg-2012fall-sep01
- 1. Prof. Yender McLEE, PhD (McGill, 2002) and Professorship (MinEdu.tw 2002) Course Outline2012Fall 長 榮 大 學 教 師 授 課 計 畫 表 Code 科目 GBO006 學分 2 creds 每週時數* 講課*:2 hs/wk 實習*：Discussion 科目 中文 新產品行銷專題 [分組必修] (英語上課/少數台灣國語) Seminar on New Product Marketing (Taught in English mostly) Course Name English 開課系級 MBA2/經營所碩士班二年級 授課學期 2012 Fall/ 101 學年度上學期 授課教師 Prof-Yender McLEE 李元德 系（所）別 GSBOM 經管所 1.Course Objectives 授課目標 1. The purpose of this course is to expose you to the dynamics of new product marketing, and to train you to be familiar with theory and practice of new product marketing, thinking strategically and globally. 2.[textbook] “Bilingually” (特別對本地生能雙語 地): Understanding basic concepts, terminology and trends of New Product Marketing. Why/What /Where/When/How? Approaches? New roles? Challenges/Opportunities? 3. [Assignment] learning how to collaborate a big project via a FREE groupware website then to publish online, CD-ROM and print-out book (proceedings) (3 in 1) 2.Main Contents 授課大綱 8. Subject to Change: great products… 9. Service Product Development 1. Outline and Introduction 10. Patent Wars of Smart Phones and Tablet PC 2. New Product Development 11. Sales Promotion of New Product 3. New Product Manager 12. Advertising of New Product: Samsung vs. 4. New Product Launch hTC 5. New Science of Product Development 13. Other topics via Google Video or YouTube 6. New Product Ideas 7. NPD and Product Life Cycle Strategies 3. Textbook 教科書 none. But a lot of powerpoints on www.Slideshare.com; Google Video; YouYube on New Product Marketing and related New Product Development. 4. References參考書籍 1. Lodato (2008) The Management: New Product Launch, Bloomington, IN: Authorhouse. See more at http://marketingandsalesdoctor.com/ 2. Debelak (2005) Bring Your Product to Market…In Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea, New York: John Wiley&Sons 4. Other Books via Google Books **5. Think Different (2010): an Apple advertising, http://whiteappleer.tw/2010/12/24/the-story-of-apple-commercial-think-different/ 5.先修科目 無 None 6.課外作業 Class-wide Big Project: Mapping the INK of xxx Tech or Industry for Taiwan and World (via Patent Databases and SSCI-SCI-like Database) See more in detail on Course Outline and Online http://groups.yahoo.com/group/McGill-iPMP4tw; http://www.plurk.com/INK_SSCI_SCI/invite Write to above for public discussion (will be counted) but E-mail: McGill_LEE@yahoo.com for private (no count) McGill-iMPM@hotmail.com (MSN no count, too) when office hours 7.成績考核準則 Discussion and Participation (30%) smoothing by classroom and online COUNTS) Written MidTerm Exam (20%) Final Exam (20%) Project Case (40%) Time 接見學 Fridays (2hrs) Place 3T810 face to face and Online 生時間 13:20-15:10 face to face@3T409 地點 24/7/365@Plurk+MSN+Skype
- 2. Prof. Yender McLEE, PhD (McGill, 2002) and Professorship (MinEdu.tw 2002) Page 1-第 1 頁
- 3. Prof. Yender McLEE, PhD (McGill, 2002) and Professorship (MinEdu.tw 2002) Agenda 長 榮 大 學 教 師 授 課 進 度 表 週次 Textbook Project/Issues Remarks Tidd(2005) Week1 Syllabus Familiar with Greeting www.USPTO.gov Week2 Ch1:Introduction Familiar with www.ipIQ.com Week3 Ch2:Sources of Familiar with ABI and Innovation www.ISInet.com Week4 Ch3:Types and Patterns *Finalized Division of Labor La Project Week5 Ch4:Standards Battles & Ch5:Timing of Entry Design Week6 Ch6:Strategic Direction Gate 1 Oral Report and Gate 1 deadline Interview @Monday/W6 Week7 Ch7: Innovation Projects Gate 1: Oral Report and Interview Week8 Allowance for Invited Mapping the Tech: Patent Data 教育部創造力王永 Speaker Bases 銘(龍華) Week9 Midterm Allowance for Interview Week10 Ch8:Collaboration Allowance for Interview Strategies Week11 Ch9:Protecting Allowance for Interview Gate 2 deadline Innovation @Monday/W11 Week12 Ch10:Organizing for Allowance for Interview Innovation Week13 Ch 11: NPD Process Allowance for Interview Week14 Ch12: NPD Teams Allowance for Interview Allowance for Interview Week15 Ch13:Deployment Gate 4: Oral Report Allowance for Strategy Interview Week16 Allowance Gate 3: Oral Report and Gate 3 deadline Interview @Monday/W16 Week17 Final Exam Gate 3: Oral Report and Interview Week18 Reflection Gate 3: Oral Report and Interview
- 4. Prof. Yender McLEE, PhD (McGill, 2002) and Professorship (MinEdu.tw 2002) Page 2-第 2 頁
- 5. Prof. Yender McLEE, PhD (McGill, 2002) and Professorship (MinEdu.tw 2002)