Design Communication message for the launch of Family Business Management Program in Pune targeting to 2nd generation family business owners. YellowMustard accepted the challenge and delivered exceptional results :)

1. Coverage Report
MITCON-AGE Press Conference
Date: 24th July 2013 Time: 10:30am
Venue: MITCON Office, Kubera Chambers
Mandate: To organise a press conference with a select group of
newspapers to announce the new offering from MITCON.
Total Clippings: 8
Total PR Value: INR 12,45,720
Report Submitted By:
Neha Garg, Director, YellowMustard Marcomm Pvt Ltd
Contact: 9960613373 neha@yellowmustard.in, www.yellowmustard.in

2. Date: 25th
July 2013 Print as well as Online
Print: All Edition ; Page Number - 6 (Smart bytes) and 10
Online: http://www.mydigitalfc.com/knowledge/mitcon-launches-programme-family-business-
368
Media Name: Financial Chronicle
Description: Business Newspaper of the Deccan Chronicle Holding Ltd
Size: < 12.5 cm X 4.5 cm> = 56.25 Sqcm
PR Value: INR 2,07,000

3. Date: 25th
July 2013 Print as well as Online
Print: Pune Edition ; Page Number - 4
Online:
http://www.sakaaltimes.com/NewsDetails.aspx?NewsId=5470342553565212340&SectionId=562
7351519265371878SectionName=Business&NewsTitle=Mitcon%20to%20start%20course%20in%
20entrepreneurship
Media Name: Sakaal Times
Description: English Daily Newspaper of the Sakal Group
Size: < 10.5 cm X 14 cm> = 147 Sqcm
PR Value: INR 58,800

4. Date: 31st
July 2013 Print as well as Online
Print: Chennai Edition ; Page Number - 2
Online: http://www.thehindubusinessline.com/industry-and-economy/mitcon-launches-
management-programme-for-familyrun-companies/article4955937.ece
Media Name: The Hindu BusinessLine
Description: Business Newspaper of the Hindu Group
Size: < 6 cm X 8 cm> = 48 Sqcm
PR Value: INR 2,78,400
Date: 30th
July 2013 Online
Online: http://articles.economictimes.indiatimes.com/2013-07-30/news/40895493_1_family-
businesses-entrepreneurship-development-family-decision
Media Name: The Economic Times
Description: Business Newspaper of the Times Group
Size: 2 pages
PR Value: INR 2,50,000

5. Date: 1st
August 2013 Online
Online: http://timesofindia.indiatimes.com/business/india-business/Mitcon-to-provide-support-
to-family-run-businesses/articleshow/21529216.cms
Media Name: Times of India
Description: English Daily of the Times Group
Size: < 6 cm X 8 cm> = 48 Sqcm
PR Value: INR 2,92,800

6. Date: 6th August 2013 Print as well as Online
Print: Pune Edition; Page Number: 5
Onlinehttp://www.business-standard.com/article/companies/mitcon-to-mentor-family-run-
businesses-to-begin-training-support-programmes-113080501173_1.html
Media Name: Business Standard
Description: Business Daily of the Kotak Mahindra Group
Size: < 16 cm X 8 cm> = 128 Sqcm
PR Value: INR 1,58,720