We are playful

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Yaniv Corem

A few slides about Playful Labs, Gamification, and myself.

Business

Playful
Labs
Hi,weare Playful.
@yanivcorem | Chief Ninja @PlayfulLabsCo

Playful
Labs
GamefulDesign
(aka Gamification)
[WHAT] The skillful weaving of game thinking
& game elements [WHERE] into real world
applications [WHY] to change behavior and
achieve results.

Playful
Labs
QuickfireChallenge
Clean up your inbox

Playful
Labs
SelfDeterminationTheory
Richard Ryan + Edward Deci
• Autonomy
• Mastery (Competence)
• Meaning (Relatedness)
• Safe
• Fun

Playful
Labs
Playful Labs
Design, Technology, and People at Play

Playful
Labs
TheOppositeofPlayisnotWork,
itisDepression.
Brian Sutton-Smith

Playful
Labs
PlayfulLabs
We are on a mission to explore the limits
of human playfulness.
We seek to craft engaging solutions by
bringing design, technology, and people
into play.

Playful
Labs
Howweplay
Research Definition Ideation Prototyping Testing

Playful
Labs
GamefulDesignProcess
Business Domain
KPIs
Audience
Infrastructure
Pain Points
BPM
Game Domain
Mechanics
Dynamics
Flow
Journey
Theme
?

Playful
Labs
GamesforCrowds
IBM Research (Haifa)

Playful
Labs
DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

Playful
Labs
ThankYou!
yaniv@playfullabs.co

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We are playful

1. Playful Labs Hi,weare Playful. @yanivcorem | Chief Ninja @PlayfulLabsCo

2. Playful Labs

3. Playful Labs Hi, I’m Yaniv

4. Playful Labs WhatisGamification?

5. Playful Labs

6. Playful Labs GamefulDesign (aka Gamification) [WHAT] The skillful weaving of game thinking & game elements [WHERE] into real world applications [WHY] to change behavior and achieve results.

7. Playful Labs QuickfireChallenge Clean up your inbox

8. Playful Labs

9. Playful Labs

10. Playful Labs Motivation 1.0 / Dan Pink

11. Playful Labs Motivation 2.0 / Dan Pink

12. Playful Labs Motivation 3.0 / Dan Pink

13. Playful Labs SelfDeterminationTheory Richard Ryan + Edward Deci • Autonomy • Mastery (Competence) • Meaning (Relatedness) • Safe • Fun

14. Playful Labs

15. Playful Labs

16. Playful Labs Playful Labs Design, Technology, and People at Play

17. Playful Labs TheOppositeofPlayisnotWork, itisDepression. Brian Sutton-Smith

18. Playful Labs PlayfulLabs We are on a mission to explore the limits of human playfulness. We seek to craft engaging solutions by bringing design, technology, and people into play.

19. Playful Labs Howweplay Research Definition Ideation Prototyping Testing

20. Playful Labs Wereallymakesushi

21. Playful Labs GamefulDesignProcess Business Domain KPIs Audience Infrastructure Pain Points BPM Game Domain Mechanics Dynamics Flow Journey Theme ?

22. Playful Labs Guess IBM Research (Haifa)

23. Playful Labs Guess IBM Research (Haifa)

24. Playful Labs GamesforCrowds IBM Research (Haifa)

25. Playful Labs GamesforCrowds IBM Research (Haifa)

26. Playful Labs GamesforCrowds IBM Research (Haifa)

27. Playful Labs GamesforCrowds IBM Research (Haifa)

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