GMM d1 a2 digital presentation

1. Instant Music Video
Dana Yang
27796582

2. Content
O Marketing and Branding
Brand Identity
Marketing Promotion
O Technological Affordances
O Introduction
Prosumers - User Generated
O User Experiences
Comminication - Online&Offline
Unforeseen Circumstances
Efficiency
Intelligibility
Privacy
Satisfaction
O Video

3. Part 1 Introduction
2014
2014 07 #dont judgeme
2015

4. Part 2 Marketing and Branding
OBrand Identity
Visual Sign
1.Logo:
M for initial of the word 'Musically'.
Symbolically represent the waving voice
frequency.
2.Color:
Rose red Passion- Passion
Linguistic Conntext
1.Slogan:
Instant music video
Immediacy
2. Advertising:
Your music video community
User-generated content
O Marketing Promotion
Target Customers

5. Part 3 Technological Affordances
O Communication:Online & Offline
Family friends strangers
O Prosumers: User generated content
Co-creation
singing dancing comedy lip syncing
O Unforeseen Circumstances
video-taking skills
makeup skills...

6. Part 4 User Experience
O Efficiency
O Intelligibility
O Privacy
O Satisfaction

7. Part 5 Video about how to use this APP
Filmed by Dana

8. Thank You!