Your SlideShare is downloading. ×
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Competition Analysis For Ad Optimization
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Competition Analysis For Ad Optimization

485

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
485
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Lyena Solomon . @YoYoSEO . YoYoSEO.com October, 2012 @lyena
  • 2. SERPs
  • 3. Stand Out, Be Awesome Image credit: cbs.com Best practices make you average. Stand out by being creative. @lyena #SMX
  • 4. Dominate Query Space Write better ads, tell a better story Know the searcher, make them care Test, measure, act Be creative when using best practices. Relate to the searcher. Test, fail fast, @lyena #SMX improve.
  • 5. Analyze Your Competition In competitive analysis for ads, summarize features, benefits, advantages. @lyena #SMX
  • 6. Who Are You? Large Selection Free shipping High Quality The secret to ad success lies in knowing the searcher and the ad’s ability to @lyena #SMX speak to what they care about.
  • 7. “Think Different”Selection“iPod. One thousand songs in your pocket.” - Steve Jobs, Oct. 23, 2001Shipping“When it absolutely, positively has to be there overnight.” - FedEx, 1970’sQuality“A diamond is forever.” - De Beers, 1948 Make the same offer, but tell a better story. Be credible and emotional; simple @lyena #SMX and unexpected.
  • 8. Be DifferentSelection“Think small.” - Volkswagen, 1959Shipping“You deserve a break today.” - McDonald’s, 1971Quality“M&Ms, melts in your mouth, not in your hands.” - Mars, 1954 Make your offer different, cover more benefits, compel them to click on your ad. @lyena #SMX
  • 9. Work With Feelings Fear and Anxiety Curiosity Suspicions Dreams Failures Enemies For more effective ads, focus on feelings of fear, anxiety, curiosity. Fight @lyena #SMX common enemies, encourage dreams, justify failures.
  • 10. Make Your Ads Stand Out Adults + Children Urgency Learning Uniqueness Exclusivity Unexpected For better CTR, make your ads stand out, be funny, unexpected, over the top. @lyena #SMX
  • 11. Landing PageRelevant?Value?Action? Landing page. Relevant to the search query? Communicates value clearly? Calls @lyena #SMX to action?
  • 12. SWOT Str ength Weakness Large selection  Outdated, busy design Free puzzles  Too many choices Frequent updates  Unfocused Opportunity Threat Modern-looking page  High volume Focused on learning  Low prices Unique, eclectic  Customization Perform SWOT analysis on competitors’ landing pages. Discover opportunities. @lyena #SMX
  • 13. Ad Optimization Process Analyze competitors’ ads: what is the offer and benefits? Who are they @lyena #SMX targeting? What action they want a searcher to take?
  • 14. TakeawaysBe original, unexpected,tell a compelling storyOffer experience,connect with emotionExperiment, measure, act “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” - Rupert MurdochImage Credit: http://www.flickr.com/photos/sonofgroucho/1436844248/ Learn from competition. Be different. Fail fast. Experiment, measure, succeed. @lyena #SMX
  • 15.  Web Optimization Analyst Yo! Yo! SEO Agency focus is Word-of-Mouth SEO, helping clients optimize their online conversation. lyena@yoyoseo.com . YoYoSEO.com @lyena . @YoYoSEO http://yseo.us/smxppc Presentation on dominating the SERPs – http://yseo.us/smxppc @lyena #SMX

×