The 3rd Physician Liaison Summit – Chicago provides real-life examples and strategies for liaisons to strengthen their programs, capture referrals, and increase hospital/health system revenue. This meeting provides proven methods and best practices from your local peers who are leaders in the field as they share insight and tips on how to adapt and implement these same methods into your hospital/health system. Conveniently located, this Midwest Summit is a must-attend meeting for all physician liaisons – whether new to the role, or in a leadership position with years of experience. Discover how to use analytics to drive objectives and results. Establish value both internally and in referrers' offices. Prepare for the future of the liaison role. http://www.worldcongress.com/events/HL14020/

1. K e y Ta k e aw a y s :
World Congress Presents The 3rd
S t r at e g i e s t o S t r e n g t h e n Y o u r P r o g r a m ,
C a p t u r e R e f e r r a l s , a n d I n c r e a s e Y o u r R e v e n u e
Physician Liaison
Summit — Midwest
Physician Liaison
Summit — Midwest
To register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
Organized by:Supporting
Organizations:
Plus! Attend a
Pre-Summit Workshop on
Tuesday, August 19, 2014
August 19-20, 2014 • The Crowne Plaza Chicago Metro Hotel • Chicago, IL
• Network with peers from a similar setting who can directly relate
to your challenges
• Explore ways to utilize analytics to measure the success of your program
• Learn different strategies to build value-added relationships with
referring providers
• Discuss how to meet the new expectations of the changing liaison role
Structure a Successful
Liaison Program and
Use Data to Drive
Decision Making
S Av e U p t o $ 6 0 0 W h e n Y o u R e g i s t e r b y F r i d a y, J u n e 6 , 2 0 1 4 !
F e a t u r e d P e r s p e c t i v e s
f r o m M i d w e s t H o s p i t a l s
a n d H e a l t h S y s t e m s :
• Advocate Health Care
• Beaumont Health System
• Cleveland Clinic
• Kettering Health Network
• Nationwide
Children’s Hospital
• OhioHealth
• Rockford Health System
• Rush University
Medical Center
• Spectrum Health
• St. Vincent Health
• Swedish Medical Center
• Tenet Healthcare
• The University of
Chicago Medicine
• University Hospitals
of Cleveland
• University of Michigan
Health System
• Wheaton Franciscan
Healthcare
For conference updates visit
www.worldcongress.com/liaisons
Educational
Underwriters:

2. To register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
Who Should Attend:
From Hospitals and Health Systems:
• Physician Liaisons
• Chief Marketing Officers
• Chief Strategy Officers
• Physician Leaders
• Vice Presidents, Directors,
Managers, and Heads of:
– Referring Physician Offices
– Physician Services
– Physician Outreach
– Physician Relations
– Physician Engagement
– Hospital and Physician Relations
– Business Development/Strategy
– Marketing
– Network Development
This Conference also benefits:
• Physician Relationship
Management Companies
• Customer Relationship
Management Companies
• Hospital-Physician
Solutions Companies
CONSIDER A SPONSORSHIP PACKAGE
• Present to Key Players in Your Target Market • Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site
CAPTURE A TRUE ROI Through Sponsorship of the Following:
Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia • Luncheon • Executive Networking Breaks
To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact
Chris Karassik, Business Development Manager, World Congress • Call 781-939-2419 or email Chris.Karassik@WorldCongress.com
World Congress Presents The 3rd
Strategies to Strengthen Your Program,
Capture Referrals, and Increase Your Revenue
Physician Liaison
Summit — Midwest
Physician Liaison
Summit — Midwest
A u g u s t 1 9 - 2 0 , 2 0 1 4 • C h i ca g o , I L
Dear Esteemed Colleague,
Health care reform, coupled with uncertainty in the market, and an increasingly competitive
landscape, poses many challenges for physician liaisons and liaison programs. With market
consolidation and fewer opportunities to interact with referring providers, the liaison role
faces many obstacles.
Join me on August 19-20 in Chicago, when we’ll discuss the most pressing issues that we
face in our physician liaison role and learn strategies to strengthen our programs as a whole.
The 3rd Physician Liaison Summit offers attendees ample time to network and share ideas.
Hear from thought leaders, representing a variety of hospital settings, as they share their
knowledge and discuss how to implement similar solutions.
Key topics of discussion throughout the meeting include:
• Building a value-added relationship with referring providers
• Understanding how to engage and motivate physicians
• Implementing protocol for communicating with referring providers
• Meeting the new expectations as our role changes
Don’t miss this opportunity to interact directly with peers as we face the challenge of
demonstrating that the liaison role now, more than ever, is essential to driving growth and
revenue to our organizations.
I look forward to welcoming you in Chicago.
Sincerely,
Paola Cieslak
Associate Vice President, Strategic Outreach
Rush University Medical Center
Chairperson, 3rd Physician Liaison Summit – Midwest
Educational Underwriters:

3. DAY ONE – Tuesday, August 19, 2014 • Pre-Summit workshop
7:30 am –
8:30 am
Workshop Registration and Morning Coffee
8:30 am –
11:45 am P re - S ummit W orkshop
Structure a Successful Liaison Program and
Use Data to Drive Decision Making
While liaison programs are focused on gaining referrals to increase revenues, sometimes the basic business principles are forgotten. This workshop will be
highly interactive as attendees will discuss the business side of a liaison program with peers from across the industry. Topics will include strategic planning
behind the day-to-day operations, determining and understanding metrics, and analyzing and using data to drive results.
• Learn what daily benchmarks are needed to increase productivity
• Create an incentive program based on measurable activities that captures liaison efforts
• Monitor and track data against benchmarks
Topics that will be covered:
• Structuring your program to achieve desired results
• Tracking activity and results and using that information to drive decision making
• How do we, along with marketing manage and grow our employed physicians, is this the future of the role?
Lane Cooley
Vice President,
Physician Relationship Management
Tenet Healthcare
Jay Feinstein
Senior National Director,
Physician Development
Tenet Healthcare
Rob Grant
Co-Founder, Executive Vice President
Evariant
11:45 am –
1:00 pm
Lunch on Your Own/Main Summit Registration
DAY ONE – Tuesday, August 19, 2014 • Main Summit agenda
1:00 pm –
1:15 pm
Chairperson’s Welcome and Opening Remarks
Paola Cieslak
Associate Vice President, Strategic Outreach
Rush University Medical Center
Strategies to Strengthen Your Program
1:15 pm –
2:00 pm PANEL DISCUSSION: Breaking the Barrier –
Build a Value-Added Relationship with Referring Providers
One of the biggest challenges facing liaisons is building value-added relationships with referring physicians. In this panel discussion, hear different
approaches to how industry peers are establishing value in referrers’ offices and securing face-to-face time with the physicians.
• Learn how to establish value with gatekeepers
• Recognize what value-added services are most important to referring providers
• Establish your system as a trusted resource in the eyes of referring providers
Moderator:
Jim Davis
Senior Director, Business Development, Grant Medical Center
OhioHealth
Panelists:
Christina Drakulich
Physician Liaison
Nationwide
Children’s Hospital
Tara Heitz
Physician Liaison
Botsford Hospital
Kate Kenny
Director, Physician
Outreach
University Hospitals
of Cleveland
Jim Zache
Vice President, Physician
Recruiting and Physician
Relations, Wheaton
Franciscan Healthcare
2:00 pm –
2:45 pm Case Study:
Explore the Impact that Mergers and Acquisitions Have on the Liaison Role
With hospital consolidation on the rise, it is important that the liaison role adapt to this changing environment. Listen to one health system share its best
practices when it comes to engaging new physicians, collaborating with medical staff, and integrating two systems to function as one entity.
• Learn about preparations that can be taken prior to an acquisition to ensure a smooth collaboration
• Overcome the challenges that are associated with the consolidation of two health systems
Kate Anderson
Manager, Physician Liaison Program
Beaumont Health System
Laura Glenn
Vice President, Chief Operating Officer, Beaumont Physician Partners
Beaumont Health System
To register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
Thereisa15minutecoffeeandnetworkingbreak
from10:00am–10:15am

4. DAY ONE – Tuesday, August 19, 2014 (continued)
2:45 pm –
3:30 pm Understand Technologies for Tracking and Managing Referrals
As the number of technologies made available to liaisons increases, it is important to understand how each system could best work with your organization.
This session showcases one health system’s quest to find the best solution to: understand the physicians in their market using data and analytics, create
specific objectives based on strategic initiatives, engage the right physicians, and measure the results of the liaisons’ efforts, all in one easy to use system.
Hear about the process used to identify, select, and implement the solution including:
• How to go about selecting the appropriate system for the team
• Questions to ask a PRM vendor
* it’s not just about the technology
• Ways to build the best system for your hospital/health system
* how to get buy in and support
* who to engage
* differences when working with employed versus independent groups
* aligning with the business decisions on the horizon
* due consideration given to the new world of value-based purchasing and population management
• Implementation learnings
Lori Brenner
Executive Vice President
Tea Leaves Health
Darin Szilagyi
Chief Marketing Officer, Senior Vice President
Trinity Mother Frances Health System
3:30 pm –
4:00 pm
Networking and Refreshment Break
4:00 pm –
4:45 pm ROUNDTABLE Discussions:
Understand the Driving Forces behind Engaging and Motivating Physicians
During these roundtable discussions, attendees break into small groups to discuss a variety of issues. Each roundtable is led by a facilitator to
help moderate discussion. Towards the end of the session, the facilitators share the thoughts of their group with the entire delegation opening up
broader discussion of the topic among everyone.
Discussion #1 Discussion #2 Discussion #3
• What’s really important to physicians and
their staffs?
• How do they think?
• How can we use those drivers to motivate
and increase referrals?
Facilitator:
Patrick Wiseman
Former System Director,
Physician Marketing
St. Vincent Health
• How do we break the communication barrier?
Facilitators:
Tanya Rolf
Director, Physician Relations
Wheaton Franciscan
Healthcare
Dale Sloan
Director, Physician Relations
Wheaton Franciscan
Healthcare
• How do we help facilitate relationship building
between our specialists and referring providers?
• What are the key building blocks to these
relationships?
Facilitator:
Helen Brooks
Vice President, Community and
Regional Development
Rockford Health System
4:45 pm –
5:30 pm ROUNDTABLE DISCUSSIONS: Birds of a Feather
What works in one hospital setting may not in another – or may not be feasible to try all together. During these roundtable discussions, attendees split into
groups to meet their ‘birds of a feather’ peers who share similar experiences, challenges, and opportunities based on the type of organization they represent.
(Attendees may also create their own grouping if one of the below is not applicable.) The moderator poses questions and topics of discussion to the room
that each group individually discusses to come up with solutions that can be directly applied in their type of setting.
Group #1 Group #2 Group #3
University/Academic
Health Systems
Community-Based
Health Systems
Integrated Delivery Systems
Moderator:
Nancy A. Robie, FACHE
Network Vice President, Service Line Strategy
Kettering Health Network
5:30 pm –
6:30 pm
Close of Day One; Cocktail and Networking Reception
To register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com

5. DAY t w o – Wedne s day, A u g u s t 2 0 , 2 0 1 4
8:00 am –
8:30 am
Morning Coffee
8:30 am –
8:45 am Chairperson’s Welcome and Review of Day One
Paola Cieslak
Associate Vice President, Strategic Outreach
Rush University Medical Center
8:45 am –
9:30 am Embrace Internal Collaboration to Bring Value to Your Referring Providers
With the amount of uncertainty in the market, it is important to develop a plan to work as a cohesive unit. Strong internal collaboration strengthens how
referring providers perceive an organization, increasing their willingness to refer.
• Learn to engage internal stakeholders around the work of your team
• Effectively represent your organization to the outside market with key service line leaders by your side
• Facilitate workflow enhancements across organizational lines that create value
Whitney Benedict
Director, Physician Relations and Market Development
Spectrum Health
9:30 am –
10:15 am Develop a Communication System to Assure Alignment
with Physicians in Your System
Most of the liaison’s role depends on high physician satisfaction so they continue to refer to your organization. Learn how one organization developed
a communication plan to keep physicians satisfied and in turn drive more referrals.
• Implement protocol for communicating with referring providers once patients are using your organization
• Ensure referring providers are updated on patient progress
• Increase referring provider loyalty by showing appreciation for referrals
Stacy Phelps
Former Director, Business Development and Physician Relations
United General Hospital
10:15 am –
10:45 am
Networking and Refreshment Break
10:45 am –
11:30 am Reduce Leakage to Support Keepage!
Physician relations staff roles have evolved with a greater focus than ever on growth and retention. Data and analytics are improving, and providing the
directional information we need to understand where patients are leaving our systems.
• Learn how to review data
• Understand potential areas of vulnerability
• Implement processes and technologies to reduce leakage and support keepage
Joanne Detch
Vice President, Physician Relations and Network Development
Advocate Health Care
Innovative Methods to Capture Referrals
11:30 am –
12:15 pm CASE STUDY:
Utilize Non-Traditional Referral Paths
Traditionally, organizations look to primary care physicians for patient referrals. Learn how one University Medical Center took a unique approach to
discovering new referral channels.
• Identify unique referral opportunities within your own community
• Learn first-hand the challenges of building effective relationships with non-physician organizations
Amber Naik
Assistant Director, Physician Relations
The University of Chicago Medicine
12:15 pm –
1:30 pm Luncheon
To register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com

6. DAY two – Wednesday, August 20, 2014 (continued)
1:30 pm –
2:15 pm Respond to the Growing Popularity of the Medical Concierge Model
With the passing of the ACA threatening the reimbursement for primary care physicians, many have begun to offer a medical concierge service.
This model of service offers a new opportunity for liaisons to gain referrals for their hospitals and health systems.
• Discover what Concierge Medicine is and why it is gaining so much popularity
• Learn the qualities these physicians would be looking for in a system to make them want to refer their patients
Julie Robinson
Senior Vice President, Business Development
Cypress Concierge Medicine
2:15 pm –
3:00 pm Coach Physicians Around Their Online Presence
With more physicians beginning to focus on patient experience, realizing the impact that the online patient has on physician reputation is becoming
increasingly important. This session focuses on ways that liaisons can consult with physicians on how to manage their online presence through social media.
• Understand how patient experience affects the physicians’ online reputation
• Learn how to approach and coach physicians surrounding their online presence
• Discover how these insights can assist physicians to gain market share and improve the existing patient experience
Dana Lewis
Manager, Digital Marketing and Internal Communications
Swedish Medical Center
3:00 pm –
3:45 pm CLOSING PANEL DISCUSSION:
The Future of The Liaison Role — Where Do We Go From Here?
When the liaison role was first established, the main goal was to increase referrals. As the landscape becomes more complex and competition increases,
we must look ahead to realize how the liaison role is changing and how to best prepare to meet the new expectations of the role.
• Discuss ways to transition your role from liaison to growth specialist
• Discover how to support physician practices and align their organizational goals with yours
Moderator:
Julia Jacobs
Vice President, Business
Development, The
Waterford Nursing and
Rehabilitation Centre
Panelists:
Paola Cieslak
Associate Vice President,
Strategic Outreach
Rush University
Medical Center
Donna Ferrante
Director, Physician Relations
Cleveland Clinic
Jennifer Klaus
Senior Physician
Liaison, University
of Michigan
Health System
3:45 pm Close of Summit
To register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.comTo register, please visit www.worldcongress.com/liaisons • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
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CAPTURE A TRUE ROI Through Sponsorship of the Following:
Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia • Luncheon • Executive Networking Breaks
To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact
Chris Karassik, Business Development Manager, World Congress • Call 781-939-2419 or email Chris.Karassik@WorldCongress.com
Educational Underwriters:

7. Registration Fee: Register By
6/6/2014
Register By
6/27/2014
Register By
8/19/2014Standard
Conference $ 1695.00 $ 1995.00 $ 2295.00
Conference + Workshop $ 1990.00 $ 2290.00 $ 2590.00
Workshop Only $ 295.00 $ 295.00 $ 295.00
Hospital health systems
Conference $ 595.00 $ 895.00 $ 1195.00
Conference + Workshop $ 890.00 $ 1190.00 $ 1490.00
Workshop Only $ 295.00 $ 295.00 $ 295.00
Government
Conference $ 295.00 $ 295.00 $ 295.00
Conference + Workshop $ 590.00 $ 690.00 $ 790.00
Workshop Only $ 295.00 $ 295.00 $ 295.00
Fee for conference includes welcome coffee, lunch, reception, refreshments,
and web-based conference documentation available pre- and post-event,
accessible through password-protected website. Checks in U.S. funds drawn
from U.S. bank payable to: WC Research Inc. No personal checks accepted.
Verification may be required for rate approvals. Please contact us should
you have any special needs.
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Your registration may be transferred to a member of your organization up to
24 hours in advance of the conference. Cancellations received in writing on
or before 30 days prior to the start of the event will be refunded, less a $395
administrative charge. No refunds will be made after this date; however,
the registration fee less the $395 administrative charge can be credited to
another World Congress conference if you register within 6 months from the
date of this conference. In case of conference cancellation,World Congress’
liability is limited to refund of the conference registration fee only. World
Congress reserves the right to alter this program without prior notice.
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HL14020
Venue:
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Room Rate: $169 • Cut-off Date: 7/25/14
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World Congress Presents The 3rd
Strategies to Strengthen Your Program,
Capture Referrals, and Increase Your Revenue
Physician Liaison
Summit — Midwest
Physician Liaison
Summit — Midwest
August 19-20, 2014 • The Crowne Plaza Chicago Metro Hotel • Chicago, IL
F eatured case studies :
Utilize Non-Traditional
Referral Paths
• Identify unique referral opportunities within your own community
• Learn firsthand the challenges of building effective relationships
with non-physician organizations
The University of Chicago Medicine
Explore the Impact that Mergers and
Acquisitions Have on the Liaison Role
• Learn about preparations taken prior to an acquisition to ensure
smooth collaboration
• Overcome challenges associated with the consolidation of two
health systems
Beaumont Health System
To register, visit www.worldcongress.com/liaisons • 800-767-9499 • wcreg@worldcongress.com
S Av e U p t o $ 6 0 0 W h e n Y o u R e g i s t e r b y F r i d a y, J u n e 6 , 2 0 1 4 !
Organized by:
F o r c o n f e r e n c e u p d a t e s v i s i t
www.worldcongress.com/liaisons
PHONE
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781-939-2400 outside the U.S.