Ad text serves as the first communication between you, the advertiser, and the potential consumer. Creating compelling AdWords ads offers some very obvious benefits: improved click-Through Rate, better quality score and lower CPA (Cost-Per Action).

1. Ad Text Tools: Create More Compelling AdWords Advertising Text
Ad text serves as the first communication between you, the advertiser, and the potential
consumer. Creating compelling AdWords ads offers some very obvious benefits:
Improved Click-Through Rate.
Better Quality Score.
Lower CPA (Cost-Per Action).
It's crucial that in creating a pay-per-click search engine marketing campaign you craft ad text
that:
Is Relevant to Your Product.
Is Relevant to the Searcher's Intent.
Corresponds with Your Landing Page.
WordStream's search engine marketing suite provides you with a series of SEM tools that
automate this integration.
WordStream's text ad generator
WordStream's ad text generator tool generates textual recommendations based on the keywords
within that ad's Ad Group:
The above ad has had the headline and description lines propagated. Obviously this ad needs to
be modified, but the key thing to note is where these initial suggestions are derived from:

2. The above represents the keywords present in the keyword group the above ad text is tied to.
You can see that WordStream has pulled popular, traffic-driving keywords from the Ad Group
and suggested them to those responsible for authoring ad text.
text ad management with WordStream
WordStream's text ad tools offer two core management benefits:
Synchronization - Synchronizing your ad text, keyword groups, and landing pages is
made markedly easier when you have the actual keywords that constitute your ad group
automatically included in ad text suggestions.
Improved Landing Page Copy - Use WordStream's keyword suggestion tool to inform
landing page content. Featuring the above mentioned dog grooming variations
prominently in your website's copy will aid that group's Quality Score, while it is more
likely that searchers will convert and want to purchase your services.
WordStream provides you with a simple means of managing multiple Ad Groups containing
numerous key phrases, and ensuring that the ad text, keywords, and landing page associated with
your group are all closely calibrated, all contributing to better rankings in the sponsored links on
Google.
ensuring your text ad is relevant
For a successful PPC advertising campaign, in addition to focusing on a clear, consistent
message that runs from keywords to ad text to landing page, you also have to ensure that your ad
text, as well as your keyword group, is highly relevant to your offer.
WordStream's AdWords Tool ensures that you are provided with a highly relevant keyword list
by mining your own site's log files and by tracking visits to your website through search. This
ensures that your keyword research and the keyword suggestions that come out of it will have to
do with your product.
create better ppc ad text
You can utilize tools that will afford you the opportunity to create numerous targeted, high
Quality Score, conversion-friendly ads in a very short period of time.

3. Take the free trial of WordStream today to start creating compelling text ads that will convert for
your business.