Responsibility and Accountability of Your Personal Brand. Shifting your Mindset on Referral Generation. Proper Use of Hash Tags for Promotion. Strategic Alliances. Remarkability

1. Digital Footprint NYC.15
Ready 5 Research
Referral Generation
Hash tags
Strategic Alliances
Remark-ability

2. Ready 5 Research
On average,
decision makers
consume 5 pieces
of content before
being ready to
speak to you.

3. Referral Generation
You’re not asking to get “hooked up,” you’re
empowering your audience to “hook up” their
friends/associates.

4. Referral Generation

5. Referral Generation
Replace “Do you know
anyone…” with “I’m so
glad you’re getting all
this value from our work
together. Who do you
know who might also
benefit from a passive
and residual income
stream?”

6. Referral Generation

7. Referral Stats
 65% of new business comes from referrals – New York Times
 92% of respondents trusted referrals from people they knew –
Nielsen
 People are 4 times more likely to buy when referred by a friend
– Nielsen
 Non-cash incentives are 24% more effective at boosting
performance than cash incentives – University of Chicago
 Offering a reward increases referral likelihood, but the size of
the reward does not matter – American Marketing Association
 The Lifetime Value of a new referral customer is 16% higher –
Wharton School of Business
 83% of consumers are willing to refer after a positive experience
–yet only 29% actually do – Texas Tech

8. # Hash tags
Find
conversations
that include
keywords that
are
appropriate to
your products
& services.

9. # Hash tags
The hashtags I
follow
include #smallbus
iness (my target
audience),
#IncomeStore,
and
#onlinemarketing
(conversations
where I can add
my expertise).

10. # Hash tags
You can also find the influencers
you should be liking and following
using hashtags. Influencers are
experts in topics related to your
business and often have a large
following. Engaging with them can
help you gain exposure to a
bigger, equally targeted
audience.

11. Yelp
 Founded 2004
 139 m uniques per mo
 86,000 active businesses
 67 m reviews
 35% mobile reviews
 10,000 food orders
weekly

12. Yelp

13. Social Media

14. Social Media
 Calls to action are more likely to get engagement (likes,
follows, shares, retweets, favorites) from your audience.
 Call to action shouldn’t always be related to your
product. People use social media to be entertained, to
find valuable information, and to interact.
 Make your content engaging by asking your audience a
fill-in-the-blank, True/False question, or Caption Contests.
 Half your content should be solely focused on
engagement, with only about 20% of your content
focused on the promotion of your business.

15. Social Media
STATS
 85% of fans on Facebook recommend brands to others.
 43% are more likely to buy a new product when learning about
it on social media.
 77% are more likely to buy a new product when learning about
it from friends or family.
 81% of purchasing decisions were influenced by friends’ posts
vs. 78% influenced by brands’ posts.
 79% of U.S. consumers who’ve “Liked” a brand on Facebook
did so in order to receive discounts or other incentives.
 49% of U.S. consumers say friends and family are their top
sources of brand awareness, up from 43% in 2009.
~ Nielsen, Market Force, Jack Morton

16. Strategic Alliances
Cooperative agreements between two or more businesses
that join together to help each other reach mutually
beneficial objectives

17. Remark-ability

18. Remark-ability
 Understand the urgency of the situation.
Half-measures simply won't do. The only
way to grow is to abandon your strategy of
doing what you did yesterday, but better.
Commit.
 Remarkable doesn't mean remarkable to
you. It means remarkable to me. Am I going
to make a remark about it? If not, then
you're average, and average is for losers.

19. Remark-ability
 Extremism in the pursuit of remarkability is no
sin. In fact, it's practically a requirement.
People in first place, those considered the
best in the world, these are the folks that
get what they want. Rock stars have
groupies because they're stars, not
because they're good looking.
 Remarkability lies in the edges. The biggest,
fastest, slowest, richest, easiest, most
difficult. It doesn't always matter which
edge, more that you're at (or beyond) the
edge.

20. Remark-ability
 Not everyone appreciates your efforts to be
remarkable. In fact, most people don't. So
what? Most people are ostriches, heads in the
sand, unable to help you anyway. Your goal
isn't to please everyone. Your goal is to please
those that actually speak up, spread the
word, buy new things or hire the talented.
 If it's in a manual, if it's the accepted wisdom,
if you can find it in a Dummies book, then
guess what? It's boring, not remarkable. Part
of what it takes to do something remarkable is
to do something first and best. Roger
Bannister was remarkable. The next guy, the
guy who broke Bannister's record wasn't. He
was just faster ... but it doesn't matter.

21. Remark-ability
 If you put it on a T-shirt, would people wear
it? No use being remarkable at something
that people don't care about. Not ALL
people, mind you, just a few. A few people
insanely focused on what you do is far far
better than thousands of people who might
be mildly interested, right?
 What's fashionable soon becomes
unfashionable. While you might be
remarkable for a time, if you don't reinvest
and reinvent, you won't be for long. Instead
of resting on your laurels, you must commit
to being remarkable again quite soon.

22. Remark-ability