You’ve read all about the lean startup and how to develop a MVP. But do you know how to apply lean UX to create incredible experiences for your users? Join us for a primer on the guiding principles of lean UX from Wizeline’s Director of UX, Wendy Johansson. You’ll leave with a set of powerful tips and tactics to supercharge your apps and web experiences.

1. GUIDING PRINCIPLES OF
Lean Ux
@THEWIZELINE #STARTUPGDL
Wendy Johansson
Director of UX, Design & Brand
Wizeline | Oct. 28, 2014

2. @THEWIZELINE #STARTUPGDL
HI, I’M WENDY
STUDIED THINGS
• Cognitive Science
= Science of the brain
!
WORKED AT PLACES
• Ooyala
• AppNexus
• Wizeline
* different hair color now, not my evil twin

3. @THEWIZELINE #STARTUPGDL
A QUICK HISTORY LESSON
LEAN

4. @THEWIZELINE #STARTUPGDL
A QUICK HISTORY LESSON
Where did “lean” come from?
• Toyota developed it in 1940s-70s
• Toyota Production System
• Goal: manufacturing efficiency and
lower waste
!
Lean Values
• Continuous Improvement
• Collaboration
• Eliminate Waste

5. @THEWIZELINE #STARTUPGDL
A QUICK HISTORY LESSON
From Manufacturing —> Product
Development
• Get something in front of customers
sooner
• Reduce waste
• Increase innovation

6. We need to think of ourselves as
manufacturers of innovation

7. @THEWIZELINE #STARTUPGDL
WATERFALL
What are we making?
SOURCE: HTTP://WWW.COMMONPLACES.COM/BLOG/AGILE-VS-WATERFALL-HOW-APPROACH-YOUR-WEB-DEVELOPMENT-PROJECT

8. @THEWIZELINE #STARTUPGDL
AGILE
How do we make it?
SOURCE: HTTP://WWW.COMMONPLACES.COM/BLOG/AGILE-VS-WATERFALL-HOW-APPROACH-YOUR-WEB-DEVELOPMENT-PROJECT

9. @THEWIZELINE #STARTUPGDL
LEAN UX
Are we making the right thing?
IDEAS
LEARN
DATA CODE
BUILD
MEASURE
Minimize
time through
the loop

10. MEOW
@THEWIZELINE #STARTUPGDL
PUT ANOTHER WAY
Waterfall Lean
IDEAS
DATA CODE
MEOW
MEOW

11. 3 FOUNDATIONS OF LEAN UX
1. Design Thinking
Wizeline enables companies to
achieve better product/market fit
through data.

12. 3 FOUNDATIONS OF LEAN UX
Wizeline enables companies to
achieve better product/market fit
through data.
2. Agile Software Development

13. 3 FOUNDATIONS OF LEAN UX
Wizeline enables companies to
achieve better product/market fit
through data.
3. Learn - Build - Measure

14. @THEWIZELINE #STARTUPGDL
4 PRINCIPLES OF LEAN UX
CROSS-FUNCTIONAL TEAM
Trifecta = Product + UX + Eng.
MEASURE PROGRESS BY OUTCOMES, NOT OUTPUTS
Progress is how much closer you are to the business goals,
not what you have delivered.
EXTERNALIZING (YOU’RE NOT AN ISLAND)
Share early and often!
VALIDATE HYPOTHESIS
Are we making the right thing? Is there product/market fit?

15. @THEWIZELINE #STARTUPGDL
HOW WE APPLY LEAN UX
CROSS-FUNCTIONAL TEAM
• Trifecta
• Tiger Teams

16. @THEWIZELINE #STARTUPGDL
HOW WE APPLY LEAN UX
FOCUS ON OUTCOMES
• Clear business and user goals defined
• User success defined and easy to measure
• Flexible UX toolkit

17. @THEWIZELINE #STARTUPGDL
HOW WE APPLY LEAN UX
EXTERNALIZE

18. @THEWIZELINE #STARTUPGDL
HOW WE APPLY LEAN UX
VALIDATE & MEASURE

19. @THEWIZELINE #STARTUPGDL
?
BUT HOW CAN I
GET LEAN?

20. IF YOU’RE ASKING WHETHER YOU
HAVE PRODUCT/MARKET FIT…
Confidential - Do Not Distribute
4 QUICK STEPS TO
LEANER UX FOR YOUR TEAM
1. Set You up your Don’t
trifecta

21. IF YOU’RE ASKING WHETHER YOU
HAVE PRODUCT/MARKET FIT…
Confidential - Do Not Distribute
4 QUICK STEPS TO
LEANER UX FOR YOUR TEAM
2. Ask You why, Don’t
not what

22. IF YOU’RE ASKING WHETHER YOU
HAVE PRODUCT/MARKET FIT…
Confidential - Do Not Distribute
4 QUICK STEPS TO
LEANER UX FOR YOUR TEAM
3. Don’t You be Don’t
an island

23. IF YOU’RE ASKING WHETHER YOU
HAVE PRODUCT/MARKET FIT…
Confidential - Do Not Distribute
4 QUICK STEPS TO
LEANER UX FOR YOUR TEAM
4. You Validate
Don’t

24. @UXWENDY
TINYURL.COM/UXWENDY
WIZELINE.COM