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Guiding Principles for Experience Design


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Slides from my talk at HOW Design Live 2016 in Atlanta

Published in: Design
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Guiding Principles for Experience Design

  1. 1. Designer
  2. 2. Dan Hill in ‘Dark Matter and Trojan Horses’ “Products have their attendant bureaucracy embedded within them. It is this that enables them to plummet or soar.”
  3. 3. Guiding Principles are a tool for codifying and socializing a set of beliefs.
  4. 4. Principles require stakes.
  5. 5. Be the amplifier, not the soundtrack.
  6. 6. Principles inform action.
  7. 7. 1.Helps me make plans, on my time 2.Helps me live in the moment 3.Gives me control of my information 4.Helps me connect, Marine to Marine, not App to Marine 5.Feels simple and intuitive 6.Feels like it belongs alongside the apps I already use
  8. 8. Principles flow across organizations.
  9. 9. 1. Create your principles first
 (don’t reverse engineer them)
  10. 10. 2. Develop them yourself yourselves
  11. 11. 3. Tie them to who & what you inherently are, not who & what you want to be
  12. 12. 4. Order them rigorously
  13. 13. 5. When it gets hard — and it will — trust in them, and compel others to do the same
  14. 14. Thanks. @ianfitzpatrick