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NORMAL CHANGE VS. DEEP CHANGE
NORMAL CHANGE IS INCREMENTAL DEEP CHANGE IS RADICAL
3 NORMAL STRATEGIES FOR CHANGE
GAIN STATUS & RESOURCES WHILE AVOIDING PAIN & PUNISHMENT
3 NORMAL CHANGE STRATEGIES
Telling Forcing Participating
Gain status & resources while avoiding pain & punishment
3 NORMAL CHANGE STRATEGIES
Telling •Rational persuasion using facts
Forcing •Leveraging behavior using authority
Participating •Open dialog using relationships
Gain status & resources while avoiding pain & punishment
DEEP CHANGE
CHANGE THE WORLD BY CHANGING OURSELVES
DEEP CHANGE
Acting From Principle
Persisting through pain
and punishment
Moral power attracting&
inspiring others
External Circumstances
Change
DEEP CHANGE
Acting From Principle
Persisting through pain
and punishment
Moral power attracting&
inspiring others
External Circumstances
Change
Jesus
Gandhi
King
VA SCANDAL
Acting From Principle
Persisting through pain
and punishment
Moral power attracting&
inspiring others
External Circumstances
Change
A Few Whistleblowers
Whistleblowers suppressed
& punished
Insiders speak out, press,
politicians take up the cause
Political System & VA System
begin enacting change
EIGHT STEPS OF DEEP CHANGE
Envision the
Productive
Community
First Look
Within
Embrace the
Hypocritial
Self
Transcend
Fear
Embody a
Vision of the
Common
Good
Disturb the
system
Surrender to
the
emergent
process
Entice
Through
Moral Power
GREAT LEADERS USE ALL 4 STRATEGIES
Telling
Forcing
Participating
Transforming
ENVISION THE PRODUCTIVE COMMUNITY
• SYSTEM OF RELATIONSHIPS (BUSINESS,
COMMUNITY GROUP, FAMILY] IN WHICH
MEMBERS SHARE A COMMON PURPOSE AND
EACH WORKS FOR THE BENEFIT OF THE OTHER
• MEMBERS BECOME MORE INNER DIRECTED AND
OTHER FOCUSED
• PEOPLE IN HIGHER POSITIONS SEE THEMSELVES
AS SERVANTS TO THOSE IN LOWER POSITIONS
ENVISION THE PRODUCTIVE COMMUNITY
• CLARITY OF PURPOSE
• HIGH STANDARDS OF PERFORMANCE
• HIGH TRUST AND SUPPORTIVE RELATIONSHIPS
• LEARNING AND CHANGE
LOOK FIRST WITHIN
• MAKING A FUNDAMENTAL CHOICE: WHO AM I &
WHAT DO I STAND FOR?
• CONTINUOUSLY REALIGNING MY BEHAVIOR
WITH MY FUNDAMENTAL CHOICE
• CHANGES WHAT I SEE & HOW I RESPOND
• EXPERIENCE MYSELF AS A CREATIVE FORCE
EMBRACE THE HYPOCRITICAL SELF
• I AM HYPOCRITE
• YET, I AM SURE MY HYPOCRISY DOES NOT EXIST
• HYPOCRISY DIVIDES ME FROM MYSELF
• EMBRACING MY HYPOCRISY CREATES
OPPORTUNITY FOR CHANGE
• OVERCOMING HYPOCRISY MAKES ME THE
MESSAGE
TRANSCEND FEAR
• TRANSFORMATIONAL PEOPLE HAVE MANY FEARS
AND THEY ARE WILLING TO ADMIT THEM, ONLY
THEN CAN THEY OUT GROW THEM.
• DEEP PERSONAL CHANGE ALWAYS MEANS
EXPERIENCING SOME KIND OF NEGATIVE
EMOTION. WE KNOW THIS AND WE FEAR IT.
If we seek to seed the universe
in accord with our unique
mission, the necessary resources
will emerge. If we fear failure and
stop taking risks we will fail.
Robert Quinn
TRANSCEND FEAR
• FLOWS FROM MY FUNDAMENTAL CHOICE
• TRANSFORMATIONAL CHANGE LEADERS TAKE
RISKS
• TRANSFORMATIONAL CHANGE LEADERS
CHALLENGE EXISTING TRADITIONS AND BELIEFS
To be effective, the organization
needs us to care so much about
rescuing it that we would risk
dying for the same system that
would kill us for caring enough to
propose the effort.
Robert Quinn
WELLSPIRIT CONSULTING GROUP INC.
WWW.WELLSPIRITCONSULTING.COM
ACKNOWLEDGEMENT
THE CONTENT OF THE PRESENTATION IS TAKEN FROM
CHANGE THE WORLD:HOW ORDINARY PEOPLECAN ACCOMPLISH EXTRAORDINARYRESULTS
ROBERT E. QUINN (2000). JOHN WILEY & SONS, INC. SAN FRANCISCO, CA

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Change The World: How Ordinary People Can Accomplish Extraordinary Results

  • 1.
  • 2. NORMAL CHANGE VS. DEEP CHANGE NORMAL CHANGE IS INCREMENTAL DEEP CHANGE IS RADICAL
  • 3. 3 NORMAL STRATEGIES FOR CHANGE GAIN STATUS & RESOURCES WHILE AVOIDING PAIN & PUNISHMENT
  • 4. 3 NORMAL CHANGE STRATEGIES Telling Forcing Participating Gain status & resources while avoiding pain & punishment
  • 5. 3 NORMAL CHANGE STRATEGIES Telling •Rational persuasion using facts Forcing •Leveraging behavior using authority Participating •Open dialog using relationships Gain status & resources while avoiding pain & punishment
  • 6. DEEP CHANGE CHANGE THE WORLD BY CHANGING OURSELVES
  • 7. DEEP CHANGE Acting From Principle Persisting through pain and punishment Moral power attracting& inspiring others External Circumstances Change
  • 8. DEEP CHANGE Acting From Principle Persisting through pain and punishment Moral power attracting& inspiring others External Circumstances Change Jesus Gandhi King
  • 9. VA SCANDAL Acting From Principle Persisting through pain and punishment Moral power attracting& inspiring others External Circumstances Change A Few Whistleblowers Whistleblowers suppressed & punished Insiders speak out, press, politicians take up the cause Political System & VA System begin enacting change
  • 10. EIGHT STEPS OF DEEP CHANGE Envision the Productive Community First Look Within Embrace the Hypocritial Self Transcend Fear Embody a Vision of the Common Good Disturb the system Surrender to the emergent process Entice Through Moral Power
  • 11. GREAT LEADERS USE ALL 4 STRATEGIES Telling Forcing Participating Transforming
  • 12. ENVISION THE PRODUCTIVE COMMUNITY • SYSTEM OF RELATIONSHIPS (BUSINESS, COMMUNITY GROUP, FAMILY] IN WHICH MEMBERS SHARE A COMMON PURPOSE AND EACH WORKS FOR THE BENEFIT OF THE OTHER • MEMBERS BECOME MORE INNER DIRECTED AND OTHER FOCUSED • PEOPLE IN HIGHER POSITIONS SEE THEMSELVES AS SERVANTS TO THOSE IN LOWER POSITIONS
  • 13. ENVISION THE PRODUCTIVE COMMUNITY • CLARITY OF PURPOSE • HIGH STANDARDS OF PERFORMANCE • HIGH TRUST AND SUPPORTIVE RELATIONSHIPS • LEARNING AND CHANGE
  • 14. LOOK FIRST WITHIN • MAKING A FUNDAMENTAL CHOICE: WHO AM I & WHAT DO I STAND FOR? • CONTINUOUSLY REALIGNING MY BEHAVIOR WITH MY FUNDAMENTAL CHOICE • CHANGES WHAT I SEE & HOW I RESPOND • EXPERIENCE MYSELF AS A CREATIVE FORCE
  • 15. EMBRACE THE HYPOCRITICAL SELF • I AM HYPOCRITE • YET, I AM SURE MY HYPOCRISY DOES NOT EXIST • HYPOCRISY DIVIDES ME FROM MYSELF • EMBRACING MY HYPOCRISY CREATES OPPORTUNITY FOR CHANGE • OVERCOMING HYPOCRISY MAKES ME THE MESSAGE
  • 16. TRANSCEND FEAR • TRANSFORMATIONAL PEOPLE HAVE MANY FEARS AND THEY ARE WILLING TO ADMIT THEM, ONLY THEN CAN THEY OUT GROW THEM. • DEEP PERSONAL CHANGE ALWAYS MEANS EXPERIENCING SOME KIND OF NEGATIVE EMOTION. WE KNOW THIS AND WE FEAR IT. If we seek to seed the universe in accord with our unique mission, the necessary resources will emerge. If we fear failure and stop taking risks we will fail. Robert Quinn
  • 17. TRANSCEND FEAR • FLOWS FROM MY FUNDAMENTAL CHOICE • TRANSFORMATIONAL CHANGE LEADERS TAKE RISKS • TRANSFORMATIONAL CHANGE LEADERS CHALLENGE EXISTING TRADITIONS AND BELIEFS To be effective, the organization needs us to care so much about rescuing it that we would risk dying for the same system that would kill us for caring enough to propose the effort. Robert Quinn
  • 18. WELLSPIRIT CONSULTING GROUP INC. WWW.WELLSPIRITCONSULTING.COM
  • 19. ACKNOWLEDGEMENT THE CONTENT OF THE PRESENTATION IS TAKEN FROM CHANGE THE WORLD:HOW ORDINARY PEOPLECAN ACCOMPLISH EXTRAORDINARYRESULTS ROBERT E. QUINN (2000). JOHN WILEY & SONS, INC. SAN FRANCISCO, CA