Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Social Media Marketing for Small Buiness BlogWorld '09
- 1. Social Media for Small Businesses Nelly Yusupova Twi9er: @DigitalWoman Email: nelly@cgim.com Website: h2p://www.webgrrls.com
- 2. The individual is at the centre of the social media revolu@on
- 4. Listening Tools • Google Alerts • Addictomatic • Google Reader • TweetDeck or Seesmic • Socialmention.com
- 5. Engaging & Par@cipa@ng Add Value Show You Care Build Credibility Deal with Issues Build Reputa@on
- 7. 1. Define your Goals Getting Started in Social Media to ensure Success 2. Define your Strategy
- 8. Getting Started in Social Media to ensure Success
- 9. Social Media from a business perspec@ve is outreach Getting Started in Social Media to ensure Success
- 10. Social Media = “Pre Sell” Website Call to Ac@on Signup for Product Trial Signed up for Event/Webinar Filled out form to receive free whitepaper Clients or Perspective Clients Getting Started in Social Media to ensure Success visitor prospect
- 11. 1. Define your Goals Getting Started in Social Media to ensure Success 2. Define your Strategy 3. Measure Success
- 12. What to Measure Goal: Raising Brand Awareness • Frequency of menCons • PosiCve or negaCve • The context of the menCons Getting Started in Social Media to ensure Success
- 13. What to Measure Goal: Driving Traffic • Number of links opened • Click throughs • Click through raCo • Where traffic comes from Getting Started in Social Media to ensure Success
- 14. What to Measure Other things you can measure …. • Conversion rate • Subscribers • Fans • Page views • Inbound links & bookmarks Getting Started in Social Media to ensure Success
- 15. I don’t have @me for this! Getting Started in Social Media to ensure Success
- 16. Time Management Tips • Start Slow • Go Niche • Link your accounts • Schedule “Social Networking” time • Use AtomKeep • Hire Someone Getting Started in Social Media to ensure Success
- 17. Summary • Individual is the center of the social media revolution • Have clear & articulated goals • Listen to what your community is saying • Have specific call to action on your site • Track Success • Manage your Cme Getting Started in Social Media to ensure Success
- 18. Q & A Nelly Yusupova Twi9er: @DigitalWoman Email: nelly@cgim.com Website: h2p://www.webgrrls.com