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  • 1. 04/24/2012 Blackbaud NetCommunity Grow 1
  • 2. OUR FOCUS TODAY NetCommunity Grow combines powerful internet marketing technology with an expert-led e-campaign curriculum to help organizations MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 2
  • 3. OUR STRATEGY NetCommunity Grow combines Tools powerful internet marketing technology Expertise with an expert-led e-campaign curriculum to help organizations Results MAXIMIZE IMPACT and produce measurable results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 3
  • 4. THE RESULTS NetCommunity Grow combines We Tools powerful internet need to show that marketing technology this is going to work Expertise with an expert-led e-campaign curriculum to help organizations Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 4
  • 5. THE RESULTS NetCommunity Grow combines We Tools powerful internet want to work with marketing technology experts Expertise with an expert-led e-campaign curriculum to help organizations Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 5
  • 6. RAISE MORE MONEY Average Gift Size NetCommunity $144.72 Grow combines Tools powerful internet $81.33 marketing technology Expertise with an expert-led e-campaign curriculum to help Industry Average Blackbaud Customers organizations Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 6
  • 7. RAISE MORE MONEY NetCommunity Grow Average Increase in Online Giving combines Tools powerful internetExpertise 55% marketing technology with an expert-led e-campaign curriculum to help Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 7
  • 8. RAISE MORE MONEY Amount Raised Online NetCommunity Grow combines $50,000 Tools powerful internet 5X marketing technology $10,000 Expertise with an expert-led e-campaign curriculum to help With Blackbaud Before organizations Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 8
  • 9. REACH MORE SUPPORTERS % Increase in Web Traffic NetCommunity Grow combines Tools powerful internet marketing technology Expertise with an expert-led e-campaign curriculum to help organizations Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 9
  • 10. REACH MORE SUPPORTERS Increased Email Subscription NetCommunity Grow combines 25000 Tools powerful internet 800% marketing technology 3000 Expertise with an expert-led e-campaign curriculum to help With Blackbaud Before organizations Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 10
  • 11. COMMUNICATE MORE EFFECTIVELY Open and Click-through Rates 34% NetCommunity Grow combines Tools powerful internet 14% marketing technology 13% Industry 2.55% Expertise with an expert-led e-campaign Industry curriculum to help organizations Email Open rate Click-through rate Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 11
  • 12. INCREASE PARTICIPATION % increase in alumni participation NetCommunity Grow combines 20% powerful internet Tools marketing technology with an expert-led e-campaignExpertise curriculum to help organizations Grow Customer Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 12
  • 13. INCREASE PARTICIPATION % Increase of $1000 Given Online NetCommunity Grow combines 88% powerful internet Tools marketing technology with 77% an expert-led e-campaignExpertise curriculum to help organizations 2009 Blackbaud 2010 Blackbaud Customers Customers Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 13
  • 14. HIGH ROI NetCommunity Grow combines Return on Investment Tools powerful internet Make back triple your purchase price in the marketing technology first year of use with an expert-led e-campaign Expertise curriculum to help organizations Results MAXIMIZE IMPACT and produce measurable results04/24/2012 Blackbaud NetCommunity Grow 14
  • 15. YOUR CHALLENGE Tools Of course we want to do Expertise more online Results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 15
  • 16. YOUR CHALLENGE Tools But we’re not sure where to Expertise start Results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 16
  • 17. YOUR CHALLENGE Tools And we don’t have the Expertise resources Results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 17
  • 18. OUR STRATEGY | EXPERTISE A partnership with Blackbaud’s Internet Experts Tools A best practice strategy developed by Blackbaud and customized for you Expertise Quarterly action plan executed by Blackbaud Results Benchmarking and Thought Leadership Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 18
  • 19. GROW – QUARTERLY ACTION PLAN OUTCOMES Communicate Tools Reach More More Supporters Effectively Expertise Raise Increase More Participation Money Results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 19
  • 20. GROW – QUARTERLY ACTION PLAN CONCEPTS Communicate Q1 Tools Campaign Type | Viral Objective | Reach More Supporters Expertise Results | Acquisition Results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 20
  • 21. GROW – QUARTERLY ACTION PLAN CONCEPTS Educate Q2 Tools Campaign Type | Seasonal Objective | Communicate Expertise More Effectively Results | Re-Engage Lapsed Supporters/ Results Volunteers/Members Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 21
  • 22. GROW – QUARTERLY ACTION PLAN CONCEPTS Campaign Type | “I Miss Tools You” Campaign Objective | Communicate more Effectively Expertise Results | Increase Registrations/Email File/Donations Results Q3 Engage Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 22
  • 23. GROW – QUARTERLY ACTION PLAN CONCEPTS Campaign Type | End Tools Of Year Appeal Objective | Raise More Money Expertise Results | Increase giving, major giving, recurring giving Q4 Results Retain Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 23
  • 24. YOUR CHALLENGE Tools We would love it if things were Expertise more integrated Results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 24
  • 25. YOUR CHALLENGE Tools We have information all Expertise over the place Results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 25
  • 26. OUR STRATEGY | THE TOOLS Email Marketing Tools Online Giving Event Registration Expertise Website Management Website Design Results + Much More Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 26
  • 27. NONPROFIT TOOLS AND RESOURCES Tools Expertise Results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 27
  • 28. WHAT TO EXPECT Your Time Commitment During Each Phase of the ProjectSuggested Roles For Your Staff During the ProjectAn Easy-To-Follow Training Curriculum For YouAnnual Calendar With Key Dates For You To Follow Customer Experience Guide 04/24/2012 Blackbaud NetCommunity Grow 28
  • 29. E N O U G H TA L K … . . L E T S S H O W Y O U04/24/2012 Blackbaud NetCommunity Grow 29
  • 30. LETS RECAP – WHAT IS NETCOMMUNITY GROW? NetCommunity Grow combines Tools powerful internet marketing technology Expertise with an expert-led e-campaign curriculum to help organizations Results MAXIMIZE IMPACT and produce measurable results Raisers Edge04/24/2012 Blackbaud NetCommunity Grow 30
  • 31. THE TOOLS We would love it if things were more integrated We have information all over the place “The biggest advantage for staff members is its integration with The Raiser’s Edge. It has really helped us cut down on manual processes, and we have confidence that the more we use the product and promote the site, the more we will see an increase in donations.” — Margherita Kavulla Admin Systems Manager04/24/2012 Blackbaud NetCommunity Grow 31
  • 32. THE STRATEGY Of course we want to do more online We just don’t have the resources We’re not sure where to start“Grow strategy services provided by Blackbaud gives us access to expert advice and guidance that we couldn’t afford otherwise. As the leader in nonprofit software,Blackbaud is in the best position to share best practices and help us build a marketing strategy that will help us move the organization forward.” — Jim Ray04/24/2012 Blackbaud NetCommunity Grow 32
  • 33. WRAPPING UP Resources Expertise Integration and Efficiency Focus on Results04/24/2012 Blackbaud NetCommunity Grow 33
  • 34. BLACKBAUD INTERNET SOLUTIONS | NETCOMMUNITY • Take it to the next level through a comprehensive Pro solution with customized, fully branded website and online presence • Kick it up a notch by combining your online Grow campaigns with expert-led ecampaign curriculums • Get Started with a powerful solution to get your Spark online campaigns kicked off04/24/2012 Blackbaud NetCommunity Grow 34
  • 35. WHAT QUESTIONS DO YOU HAVE?04/24/2012 Blackbaud NetCommunity Grow 35

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