SEATTLE, WASHINGTON, USA - August 20, 2009 - These are my portion of the opening remarks for the Comcast Social Media Conference held at Bell Harbor. It is meant to be a VERY high-level overview of Facebook for the uninitiated.
2. Facebook: the #1 online social community
A free website you can join and:
EXPRESS YOURSELF through your own content (text, photos,
videos, messages)
SHARE WHAT YOU’RE DOING
SHARE interesUng arUcles, links, videos
Both on Facebook and from elsewhere
DISCUSS TOPICS IN DISCUSSION GROUPS
LIST AN EVENT AND INVITE OTHERS, OR READ ABOUT OTHERS
FIND AND CONNECT WITH FRIENDS
Through friends
SEE WHAT FRIENDS ARE DOING
Comment on their acUviUes, content
4. Today
>250MM acUve users!
Would be the fourth‐largest country aeer China, India, US
120MM+ log in every day
750,000 new users join every day
Who are they?
66%+ are out of college
Fastest‐growing demographics: women over 55,
women/men 45‐54
Largest audiences: 26‐44
SOURCES: Facebook 8/09 stats, InsideFacebook.com analysis
7. I set up an account. Now what?
Decide how you want to use it
Business focus? Personal only? A mix?
Consider what you want to post
Some things might offend, spark debate
Decide if you want to create levels of visibility
Show family‐related material to a select group? Hide status
from acquaintances?
Decide how oAen you want to post
Realize your friends receive noUficaUons of new content
Decide what you want to get noCfied about
You can turn off annoying noUficaUons on nearly everything
Google can’t see your stuff