Case studies and top tips from Primeast\'s quarterly newsletter

1. WELCOME!
PrimeTalk
V O L U M E 1 , I S S U E 3 O C T O B E R 2 0 0 9
If you like what you see
here, take a look at our
website - there’s lots of Meet the Primeast Team - Benita Treanor
behind the scenes work
going on to enhance the “Coaching leaders and their Benita managed services across business, public
site for you, so keep people requires something and voluntary sectors. Her considerable experience
checking for updates! extra.” Says our Principal of working at the ‘hard-edge’ of political and
www.primeast.com Coach, Benita Treanor. business re-structuring equips her to offer intelligent
emotional commitment, courage and strength in
And our partner sites Many agree with Einstein’s engaging leaders and senior teams to realign and
observation that ‘problems can- develop positive business culture and outcomes.
www.globalleadershipalliance.com
not be resolved at the level of Her professional values are rooted in her grounded
consciousness that created them’. In these times knowledge of Humanistic Psychology.
And
of institutional failure, the question remains how to She is known for her vitality, commitment and
bring about such a shift in thinking and actions to resourceful approach in developing people and
www.talentforum.com
keep businesses thriving? organisations to engage with each other to co-create
PrimeTalk is edited by Benita believes that through coaching, a greater healthy organisational environments that generate
Rachel Sorton-Hall - we level of engagement occurs. Individuals can take best use of talents, individual and collective owner-
would love your com- ownership in applying their strengths and talents ship of business challenges and responsible action in
ments, so do get in to business puzzles and subsequently create the discovering new journeys and sustainable directions.
touch, on conditions that allow organisations to evolve. You can contact Benita on +44 (0)1423 531083 or
Rachel.sortonhall@primeast.com
Before developing Primeast’s coaching service, email: benita.treanor@primeast.com
INSIDE THIS Coaching Demystified! Part I By Warwick Abbott
ISSUE:
When the term ‘Coaching’ became a buzz word for anyone interested in personal or professional
development several years ago, it caused us to look at the services we offered at Primeast, with a view to
Meet the Team 1 including coaching for our clients. After much discussion and research, it became obvious that we had
Benita Treanor actually been coaching our clients for nearly 20 years!
As the Coaching market matures, it is still a term that is easily thrown into conversation, yet its use risks
Coaching 1 setting false expectations. So we developed the diagram below with our dedicated coaches, hopefully it
Demystified part I offers you a way in which to ‘demystify’ coaching by illustrating the different types and their applications
Warwick Abbott for your organisation. There are more details about each on page 2. continued ...
Coaching 2
Demystified part II
Coaching for 2
Mental Toughness
Jan Brause
How to get the 3
best value from
your consultants
Warwick Abbott
Primeast Events 4
for you to join
In the next
issue
Teamwork
t: +44 (0)1423 531083 f: +44 (0)1423 520173 e: coaching@primeast.com
Primeast Ltd, 5 Greengate, Cardale Park, Harrogate, HG3 1GY United Kingdom w: www.primeast.com

2. VOLUME 1, ISSUE 3 PAGE 2
...continued Coaching Demystified! Part II by Warwick Abbott
Group Coaching
Here’s a brief explanation of the The same approaches and structures applied in one-
diagram on the front page. to-one coaching can be used to great, transformational
effect within group coaching.
Developing the Enquiring Mind
Coaching Face-to-face Forums and networking events, as well as
‘Traditional’ one-to-one coaching with a qualified, co-coaching events to aid research and help others
accredited coach to enhance performance, either per- with their CPD.
sonally or in the context of business objectives.
Consulting
Coaching Skill Development Working with leaders and coaching champions to
Leaders and managers learn how to develop their own identify and build a responsible and sustainable
coaching style of management and leadership from strategy for business improvement and ROI.
coaching experts. This module also refers to the train-
Warwick Abbott is Head of Coaching Services at
ing of Peer Coaches within an organisation.
Primeast. See his article on page 3 too.
Coaching Supervision
Supervision is a robust method of enabling profes- Contact Warwick on tel: +44 (0)1423 531083
sional coaches to reflect, explore and adapt to new or email: warwick.abbott@primeast.com
ways of working.
When the going gets tough, get yourself some resilience!
Mental Toughness by Jan Brause
Research suggests that Mental Toughness Coaching for Mental Toughness
consists of 4 key components: involves completing a short ques-
tionnaire (MTQ48) that provides a
1. The extent to which we feel in control of
report on an individual’s level of
our lives and our emotions
mental toughness in these four ar-
2. How we respond to challenge and to eas.
unplanned change
Once identified, this is a useful ba-
3. The extent to which we commit to sis to explore how these concepts
demanding targets and goals are played out in practical
behaviours at work, and what helps
4. Our confidence in our abilities and in our and hinders successful perform-
In the current climate I come across
dealings with others ance.
managers and leaders who are
working ever harder to meet the It is generally known and accepted that Through coaching, individuals are
demands of challenging market peak performers demonstrate high levels invited to discuss their results and
conditions, demanding targets and of mental toughness or resilience. gain feedback. They then work on
managing the balance between bespoke processes to develop new
their professional and personal ways of dealing with the stressors
lives. and pressures that inhibit their
Mental Toughness refers to an performance.
individual’s resilience and inner This not only improves well-being in
drive to succeed, particularly in the workplace it also creates a
stressful or challenging better working environment and that
circumstances. can only be a good thing for every-
It is a valuable concept that helps one!
us to understand:
Jan Brause is an
• Why people respond differently to Associate Coach and
stressors and challenges Consultant at Primeast.
• Which aspects of work affect peo-
ple in different ways Contact Jan on tel:
The good news is, +44 (0) 1423 531083 or email:
• How people can develop mental Mental Toughness jan.brause@primeast.com
toughness to improve resilience can be developed!
and performance
t: +44 (0)1423 531083 f: +44 (0)1423 520173 e: enquiries@primeast.com
Primeast Ltd, 5 Greengate, Cardale Park, Harrogate, HG3 1GY United Kingdom w: www.primeast.com

3. VOLUME 1, ISSUE 3 PAGE 3
How to get the best value out of your consultants -
lessons from the world of Noodles! By Warwick Abbott
Getting real value out of your consultants has never been more
important - every penny spent on ‘outsiders’ has to be justified.
The need for consultant interventions to have a real, long term
impact on your organisation is critical.
The rules of engagement machinery installation, we worked Sustainability is the key to real
Over the years we’ve noticed alongside the plant manager and value
that our clients broadly fall into his teams, to re-align and re- However, the biggest win for them
three groups in the way they orientate how they would work in came from how we collaborated to
choose to engage and work with order to get the most out of their make sure the whole of our
us, those who: substantial financial investment in intervention became sustainable
the new equipment. within their business. As part of our
provide a tight brief, with initial mapping together, we had
well considered outcomes but for agreed that individuals and teams at
some reason choose only to all levels within the factory had to be
‘’When you clear on what they needed to do dif-
engage with and employ us in a
transactional way change your ferently once Primeast had left the
building.
know they have a need but perception,
have not thought out what The perfect match!
you change In essence this was the perfect ‘client/
they want and are generally
unclear about how they can your world’’ consultant relationship’
capitalise on the work we do with because they were fully engaged and
Christophe open throughout.
them, they can often be very
Horvath
reluctant to engage beyond the
transactional They recognised that a transactional
buyer/supplier relationship with us
would not give them real, lasting value
may have some of the traits
Inspired Leadership for their business.
of the first 2 groups but also
Throughout the project, the
display a willingness to
manager worked with us in a way They welcomed our challenging of
engage and really work out how
that allowed their outcome to be them and recognised that ultimately,
the work we do together can be
transformational for their to make the whole thing sustainable
made sustainable within the
business, rather than purely they needed to really engage with us
organisation without our ongoing
transactional. throughout their change and
support.
development process so that when we
From the outset, he had a clear stepped away, they could simply con-
desire to map out responsibilities tinue their journey through change
“Price is what for both them and us; and to confidently and independently.
clarify exactly who needed to do
you pay. what to make the project a
success. This two-way dialogue Warwick Abbott is
Value is what
was honest and sometimes Head of Coaching
you get” challenging but always fruitful. Services at Primeast.
Warren We’re all human!
Buffett We both recognised that we Find out more about sustainability
should not expect things to work and value by talking to Warwick:
100% straight away, as humans
Here come the noodles!
adapt to change at different
A few years ago we were Call Warwick on tel: +44 (0)1423 531083
speeds! This meant that if we
employed by a food manufac- or email:
needed to modify plans or repeat
turer who was replacing all the warwick.abbott@primeast.com
a step, it fazed neither them nor
machinery in one of its factories.
us.
In preparation for, and during a
short closedown for the
t: +44 (0)1423 531083 f: +44 (0)1423 520173 e: enquiries@primeast.com
Primeast Ltd, 5 Greengate, Cardale Park, Harrogate, HG3 1GY United Kingdom w: www.primeast.com

4. VOLUME 1, ISSUE 3 PAGE 4
Diary of Primeast Events and how you can join in
Mon 19 October 2009 Fri 4 December
North Yorkshire Co Coaching Forum Yorkshire Talent Forum - Talent Liberation
Primeast Harrogate, UK Offices, 6pm to 9.30pm A strategy to survive and thrive
with Benita Treanor in association with the Association for Primeast Harrogate, UK Offices, 9.30am to 12pm
Coaching Clive Wilson will provide an update on the Talent
Find out more and to join in contact Benita Treanor Liberation journey
Email: benita.treanor@primeast.com
Find out more and book this free learning event go to
Mobile: 07887 662961
http://talentforum.ning.com/ follow the links
This forum for coaches is a centre of learning, encouraging email: sue.walsh@primeast.com
best practice, playing to strengths and putting new learning
into action. It offers you a platform to really ‘walk your talk’ Fri 11 December
by engaging with peers in productive collaboration and The British Council’s MEX Dinner Dance
challenge in equal measure. Gabarone, Botswana (venue and times to be confirmed)
Christophe Horvath will be speaking
Sun 15 - Tue 17 November Find out more by contacting Christophe by email:
International Enterprise Promotion Convention christophe.horvath@primeast.com or
Harrogate Conference Centre, Harrogate UK calling him in Malawi on +265 1795 230
Clive Wilson is speaking at 4pm on the first day of this inter-
national convention. Wed 3 Feb 2010
Find out more and book this event go to: Institute of Directors: Talent Liberation - the only
http://talentforum.ning.com/ or route to successful enterprise
/www.enterprisepromotion.org/programme.htm and follow links or The Academy, Harrogate, UK , 7am to 11am
email: clive.wilson@primeast.com By Clive Wilson
Mon 16—Tue 17 November Find out more and book this event
Progressive Strategies in Talent Management a http://talentforum.ning.com/ or
http://www.iod.com and follow links
CIPD Open Programme in London email: clive.wilson@primeast.com
Clive Wilson is leading this 2 day course for CIPD
Find out more and book this event go to: 17 Feb to 2 March
http://talentforum.ning.com/ and follow links or British Council - Second Talent Liberation Tour
http://www.cipd.co.uk/training/PERPSTM/default.htm
email: clive.wilson@primeast.com
of Southern Africa
Mozambique, Mauritius, Tanzania, Uganda all to be confirmed
A Primeast team!
Mon 30 November
North Yorkshire Co Coaching Forum Find out more and book this event go to
Primeast Harrogate, UK Offices, 6pm to 9.30pm http://talentforum.ning.com/ or
with Benita Treanor in association with the Association for email: clive.wilson@primeast.com
Coaching
Thu 4 Mar
Find out more and join in contact Benita Treanor
email: benita.treanor@primeast.com People Builder
Mobile 07887 662961 Primeast Harrogate, UK Offices, 8am to 10am
To join our invitation list for this event, contact Rachel Sorton-Hall
Thu 3 December email: rachel.sortonhall@primeast.com
People Builder - Teams & Remote Teamworking tel +44 (0)1423 531083
Primeast Harrogate, UK Offices, 8am to 10am
Gary Edwards or Simon Tarver will be leading this Wed 10 or Thu 11 March
‘taster-session’ The Association for Coaching International
Find out more and book your place contact Rachel Sorton-Hall
Conference - Going Global
The Victoria Park Plaza Hotel, London
email: rachel.sortonhall@primeast.com
John Campbell and an international team of coaches with
tel +44 (0)1423 531083
global experience will be running the session ‘Ethical and
We run People Builder ‘learning and networking’ events quarterly Practical Dilemmas in Global and Cross-Cultural Coaching’.
and there are at least 4 reasons for you to come along!
John is also researching the project to provide more stories and
1. You have an interest in learning and development for your experience using our extensive global network. If you have
organisation anything to offer in this field please contact John and he can
2. You are interested in your own development send you the research format.
3. You or your company would benefit from some networking
To offer your insights, email john.campbell@primeast.com
4. It’s FREE! You could expect to pay around £300 (that’s about
To find out more and book a place at the conference go to
€330 or US$480!) for a training session like this, but we’re of-
http://www.acconference.com/
fering it to you as a free taster-session
t: +44 (0)1423 531083 f: +44 (0)1423 520173 e: enquiries@primeast.com
Primeast Ltd, 5 Greengate, Cardale Park, Harrogate, HG3 1GY United Kingdom w: www.primeast.com