New Noise Sponsorship Deck
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New Noise Sponsorship Deck Document Transcript

  • 1. Santa Barbara NEW NOISE Sponsorship Opportunities PARTNERSHIP EACH SPONSORSHIP ALL SPONSORS & PACKAGE IS CUSTOMIZED NEWNOISE IS SOUTHERN AND CONSIDERED WITH PARTNERS WILL RECEIVE: CALIFORNIA’S PREMIER SPONSOR. WE AIM TO GIVE MUSIC CONFERENCE AND ALL PARTNERS & SPONSORS • ACCESS TO EXCLUSIVE October 8-10 FESTIVAL BRINGING A UNIQUE OPPORTUNITY TO LAUNCH PARTY ARTISTS,INDUSTRY REACH THEIR TARGET • WEB PRESCENCE @ PROFESSIONALS AND FANS AUDIENCE. WWW.NEWNOISESB.COM TOGETHER IN A UNIQUE • INCLUSION IN ALL PRINT, SETTING. THE EXPECTED FOR A CUSTOMIZED PROMOTIONAL, ATTENDENCE WILL BE OVER SPONSORSHIP PACKAGE, COLLATERAL AND MEDIA 5,000 MUSIC FANS PLEASE E MAIL: MATERIALS. THROUGHOUT TWO DAYS. NEWNOISESB@GMAIL.COM • FESTIVAL SIGNAGE [1]
  • 2. What? New Noise Santa Barbara is a three-day music and digital media conference that will showcase emerging and established bands, host educational panels on the music industry’s hottest topics, present esteemed experts from all walks of the business, and serve as a place for players big and small to connect and plot the future of sound. New Noise Santa Barbara will be equal parts classroom and playground, blending each day’s intelligent discussion and all-important networking with entertainment offered during the evening at venues large and small. Tapping into the industry's emerging "green" movement, New Noise will also feature a strong sustainability component, with panels focusing on responsible rocking and eco-experts from both inside and outside the music business. Altogether, New Noise aims to expand on the overwhelming popular and critical successes of the annual South By South West Music & Interactive Conference in Austin, Texas and the Santa Barbara International Film Festival, which now attracts thousands of film lovers to town every winter, but remains a favorite event for locals. Where? New Noise will occur annually in the beautiful seaside city of Santa Barbara, which offers the perfect mix of live music venues, interested and active local residents, an allure to out-of-towners, and a visitor- serving infrastructure (hotels, restaurants, etc.) to properly host a festival of this sort. Strategically located 90 miles north of Los Angeles—one of the world’s hottest spots for new music and home to a significant portion of the music industry—and just a one-hour plane flight from the tech-savvy Bay Area, Santa Barbara is the ideal locale to discuss the convergence of music and digital media technology. When? The inaugural event will take place October 8-10, 2009. The season promises reliably pleasant weather and will assist Santa Barbara businesses in a season when they need help filling beds, shops, and restaurants. October also welcomes back the more than 30,000 college students to Santa Barbara, all eager for entertainment and learning. Who? New Noise will attract a steady stream of devoted local music lovers as well as fans, artists, up-and- coming entrepreneurs, and already successful business people from around the country. Outside of Santa Barbara, Ventura, and San Luis Obispo counties, New Noise will draw professionals and fans from Los Angeles, San Francisco, and other major cities on the West Coast. New Noise will concurrently appeal to those from New York City and other domestic and international music and technology hubs. How? New Noise will be financially successful thanks to a combination of national and local sponsorships, sale of conference passes (ranging from Platinum all-access to discounted student passes), and individual ticket sales to concerts large and small. New Noise will leverage its unique relationship with concert promoter Nederlander and media outlets throughout Santa Barbara & Los Angeles to further its marketing reach and opportunities for advertisers. [2]
  • 3. NEW NOISE SANTA BARBARA Sponsorship Opportunities: New Noise HUB Sponsorship: New Noise Santa Barbara will generate Much like the UC Santa original media and content that is easily Barbara building of the same name, translated into both national and local New Noise HUB will be where the sponsorship opportunities. conference will begin and end each New Noise will be a destination event for day. New Noise HUB will be music fans from all over the United States hosted by industry affiliated targeting the Greater Los Angeles, Ventura & organizations each night and Custom Santa Barbara Counties. In addition to will feature the best sponsorship & promotion & partnerships with commercial, independent and advertising college and public radio stations, the festival will underground music and DJ’s. opportunities are invest significantly in print advertising (Santa New Noise HUB will be THE available Barbara Independent, Santa Barbara News meeting place for badge- Press), local & music industry websites, and holders, fans, and panel speakers other guerilla/grass roots strategic means in to get ready for a night of amazing major cities like Los Angeles, San Francisco, shows or to reconnect after the gigs. The HUB • Message inclusion on New Noise E Newsletters San Diego and the Silicon Valley. From title will be open to the public and sponsorship will • VIP Badge sponsorships partnership- which offers exclusive, deep event include branding in all advertising, listing in the • Print ads in official New Noise Program Guide immersion- to major sponsorships and New Noise program guide, banner/signage on • New Noise Lanyard branding • New Noise goody-bag sponsorship customizable individual opportunities, New site, product sampling, demo opportunities and • New Noise goody-bag branded item insertion Noise Santa Barbara will be the perfect platform more. • Co-branded conference merchandise • Limited number of conference banner and to reach and connect out audience of tech- Specific Opportunities: demo space will be available for vendors savvy music fans and industry workers. New • Online Media during conference, keynote speech and Noise Title Partnership creates an extensive Onsite signage and sampling space music festival • relationship with New Noise fans and access to • Earned Media/Press • Gobo logos at New Noise events an estimated 5,000+ conference and community • Radio advertising (commercial, college and • Creative, customized packages can be public) created with the help of New Noise Santa participants in 2009. Conference Title • Inclusion in all print advertising (local and Barbara’s veteran sales/marketing staff Partnership for New Noise’s inaugural event regional) means integration of your company message • Badges for New Noise Conference events • Official hosting opening/closing night parties into the start of an annual, innovative and truly • Signage in venues & theaters during events engaging conference. • Sampling at New Noise events • Logo on New Noise posters • Logo and link on New Noise website Program Guide What? NewNoiseSB.com The New Noise Program Guide will be The guide will feature original writing Web banner and sponsorship required reading for the conference goer. It on each New Noise performing artist & opportunities at NewNoiseSB.com will be distributed at all participating venues are available and reach thousands of panelist as well as a complete event as well as music stores, college campuses, music and culture fans. schedule, photos and more. lifestyle outlets, bars and coffee shops Advertising rates are available upon throughout the Santa Barbara and Ventura request. areas. Additionally, guides will be inserted into the Santa Barbara Independent the week of the conference. [3]
  • 4. NEWNOISE OCTOBER 8-10, 2009 SANTA BARBARA TITLE SPONSOR NEW NOISE SANTA BARBARA WILL CREATE A CUSTOMIZED SPONSORSHIP PACKAGE THAT WILL INTEGRATE YOUR BRAND INTO ALL ASPECTS OF THE FESTIVAL. EXCLUSIVE TITLE SPONSOR: $30,000 New Noise Santa Barbara will be the perfect platform to reach and connect with our audience of tech-savvy music fans and industry workers. New Noise Title Partnership creates an extensive relationship with New Noise fans and access to an estimated 5,000+ conference and festival participants in 2009. Conference Title Partnership for New Noise’s inaugural event means integration of your company message into the start of an annual, innovative and truly engaging conference. As Title sponsor, your company can expect to have an unparalleled presence throughout the festival. Branding will be integrating into the music and conference venues: on marketing, collateral, media & promotional materials prior to and during the event, including tickets, event maps, etc. [4]
  • 5. Title Sponsor: highlights • Exclusive presenting sponsorship rights: your brand name on all tickets for New Noise Santa Barbara • Brand logo on back of all conference/music badges • Brand/logo included in all marketing & earned media for event: web, email, print & radio advertising as ‘BRAND Presents... New Noise Santa Barbara’ • Online banner ad on www.newnoisesb.com • ‘Powered by...’ Brand inclusion in all e mail marketing correspondence to New Noise Santa Barbara attendees • Press release featuring your brand as presenting sponsor of New Noise Santa Barbara Music Festival: • 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product demo/sampling and or literature prior to New Noise headlining concert. • Branded Vehicle parked in front of Arlington Theatre during headlining concert • Signage (3 X 5 banners) on site at all festival related music venues • Logo placement on festival venue map Music Conference: • 10 x 10 booth space at music conference venue • Exclusive signage at registration/check in for badge pick up • Signage on site at conference venue • Brand logo displayed as ‘Presenting sponsor’ on video screens in between conference panels and keynote speeches • Full page color ad (back cover) and logo in New Noise Program Guide (to be inserted in 40,000 Santa Barbara Independent (www.independent.com) newspapers the week of the event). An additional 5,000 programs will be distributed during the conference/festival. • Short bio on your company in program guide • Exclusive: Logo on all conference welcome bags • Product or literature inserted into all New Noise gifting & welcome bags • Branding at New Noise Santa Barbara HUB (registration & meeting place for conference goers) Tickets/Hospitality: • 10 platinum badges to New Noise Santa Barbara for all activities and events • VIP passes to special events hosted by New Noise Santa Barbara • 2 hotel rooms for staff during New Noise Santa Barbara • Discounted rates for additional hotel rooms during festival [5]
  • 6. NEWNOISE OCTOBER 8-10, 2009 SANTA BARBARA VENUE PRESENTING SPONSOR NEW NOISE SANTA BARBARA WILL CREATE A CUSTOMIZED SPONSORSHIP PACKAGE THAT WILL INTEGRATE YOUR BRAND INTO THE FESTIVAL. VENUE PRESENTING SPONSOR: $8,000 New Noise Santa Barbara will feature live music at local music venues throughout the Santa Barbara. Each venue offers a powerful marketing opportunity to connect to New Noise Santa Barbara attendees. As Venue presenting sponsor, your company will receive branding on event controlled stage, marketing, signage, promotional and media materials. Your company will also be featured on the New Noise festival map. As an added value, Venue presenting sponsors will be given a 1/2 page print advertisement in the New Noise program guide, which will be inserted in over 40,000 Santa Barbara Independent newspapers the week of the event. (www.independent.com) . [6]
  • 7. Venue Sponsor: highlights • Brand name will featured on site at venue • Brand/logo included in all web and print marketing for event as sponsor • Online banner ad on www.newnoisesb.com Music Festival: • 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product demo/sampling and or literature prior to New Noise headlining concert. • Signage (3 X 5 banners) on site at (1) music venue (including stage) • Logo placement on festival venue map • 1/2 page color ad and logo in New Noise Program Guide (to be inserted in 40,000 Santa Barbara Independent (www.independent.com) newspapers the week of the event). An additional 5,000 programs will be distributed during the conference/festival. • Short bio on your company in program guide • Product or literature inserted into all New Noise gifting & welcome bags Tickets/Hospitality: • 4 platinum badges to New Noise Santa Barbara for all activities and events • 4 VIP passes to special events hosted by New Noise Santa Barbara • Discounted rates on hotel rooms during festival for employees/staff [7]
  • 8. OFFICIAL BEER SPONSOR: $25,000 Music Festival: • Exclusive naming rights for beer garden at 2,000 person Arlington Theatre concert • Exclusive beer sold at 2,000 person Arlington Theatre headlining concert • 21 + Wristband branding at venues throughout New Noise Santa Barbara • 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product promo prior to New Noise headlining concert. • Promoted on website, print, radio advertising and program guide as ‘Exclusive beer of New Noise Santa Barbara’ • Exclusive beer at VIP events (sponsor must provide TBD amount of product) • 1 full page color ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event) • Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote speeches • Brand/logo included in all web and print marketing for event as sponsor • Online banner ad on www.newnoisesb.com • Category exclusive signage & banners on site at all New Noise Santa Barbara music venues (including stage) • Logo placement on festival venue map • Literature inserted into all New Noise gifting & welcome bags • Logo placed on 50% of all New Noise festival lanyards • Branding at New Noise Santa Barbara HUB (registration & meeting place for conference goers) Tickets/Hospitality: • 6 platinum badges to New Noise Santa Barbara for all activities and events • VIP passes to special events hosted by New Noise Santa Barbara • 2 hotel rooms for staff during New Noise Santa Barbara • Discounted rates for additional hotel rooms during festival [8]
  • 9. OFFICIAL SPIRIT SPONSOR: $20,000 Music Festival: • New Noise Santa Barbara will create a separate and branded bar at all venues exclusively offering your brand. • Category exclusive spirit sold at 2,000 person Arlington Theatre headlining concert • 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product promo prior to New Noise headlining concert. • Category exclusive signage & banners on site at all New Noise Santa Barbara music venues (including stage) • Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote speeches • Promoted on website, print, radio advertising and program guide as ‘Exclusive beer of New Noise Santa Barbara’ • Exclusive spirit at VIP events (sponsor must provide TBD amount of product) • 1 full page color ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event) • Brand/logo included in all web and print marketing for event as sponsor • Online banner ad on www.newnoisesb.com • Logo placement on festival venue map • Literature inserted into all New Noise gifting & welcome bags • Logo placed on 50% of all New Noise festival lanyards • Branding at New Noise Santa Barbara HUB (registration & meeting place for conference goers) Tickets/Hospitality: • 6 platinum badges to New Noise Santa Barbara for all activities and events • VIP passes to special events hosted by New Noise Santa Barbara • 2 hotel rooms for staff during New Noise Santa Barbara • Discounted rates for additional hotel rooms during festival [9]
  • 10. OFFICIAL HYBRID AUTOMOTIVE SPONSOR: $15,000 • New Noise Santa Barbara will create space for (2) hybrid vehicles to be displayed in front of 2,000 capacity Arlington Theatre for New Noise headlining concert • Category exclusive • 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product promo/demo prior to New Noise headlining concert. • 10 X 10 booth at New Noise Conference venue • Signage on site at conference venue • Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote speeches • Promoted on website, print, radio advertising and program guide as ‘Exclusive hybrid of New Noise Santa Barbara’ • 1 full page color ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event) • Brand/logo included in all web and print marketing for event as sponsor • Online banner ad on www.newnoisesb.com • Logo placement on festival venue map • Literature inserted into all New Noise welcome bags Tickets/Hospitality: • 6 platinum badges to New Noise Santa Barbara for all activities and events • VIP passes to special events hosted by New Noise Santa Barbara • 2 hotel rooms for staff during New Noise Santa Barbara • Discounted rates for additional hotel rooms during festival [10]
  • 11. Official Wine Sponsor: $6,000 • 4 VIP tickets and conference badges • Promoted on website, print & radio advertising as ‘Exclusive wine of New Noise Santa Barbara’ • 1/2 page ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event) • Sponsor responsible for providing TBD amount product for at VIP party. • Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote speeches • Literature inserted into all New Noise gifting & welcome bags • Discounted rates for hotel rooms during festival Official Hotel Partner: (TBD) • 6 VIP tickets and conference badges • Given full exposure as “The Official” Hotel for Santa Barbara New Noise. • Sponsor space on www.newnoisesb.com • Inclusion as hotel sponsor of festival in all print/collateral and earned media leading up to and during festival • 1/2 page ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event) • Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote speeches • Literature inserted into all New Noise gifting & welcome bags • New Noise will work with partner hotel to customize a package that meets their marketing needs Exclusive Greening Sponsor: $6,000 (1 available) • 6 VIP tickets and conference badges • Sponsor space on www.newnoisesb.com with recognition of brand as ‘greening sponsor.’ • 1/4 page ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event) • Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote speeches • Table space and signage provided on site at conference venue • Discounted rates for hotel rooms during festival Founding Sponsorships: $3,500 (10 available) • 4 VIP tickets and conference badges • Sponsor space on www.newnoisesb.com • 1/4 page ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event) • Literature inserted into all New Noise welcome bags • Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote speeches • Table space and signage provided on site at conference venue • Discounted rates for hotel rooms during festival [11]
  • 12. Other Sponsorship Opportunities: • Welcome Bag Insert: $500.00 per item • 10X10 Booth @ Arlington Theater: $1,000 • 10X10 Booth @ Conference Venue: $600.00 • Table Space @ Conference Venue: $300.00 • Online Banner Ad/ Email Marketing Campaign: Price varies • Independent/Program Guide Advertisement: Price and sizes vary [12]