Gary Walker, President and CEO of Walker Marketing, discusses the importance of changing home care marketing approaches from interruption to engagement. He highlights the increasing necessity for home care agencies to engage their audiences on the Web by using social media and digital marketing strategies in order to build a community.
This presentation was given at the Home Care Association of Florida Annual Conference on June 24th, 2010.
For more home care marketing info, visit walker-marketing.com or follow us on Twitter @Walker_PR.
Download this presentation at http://www.walker-marketing.com/homecare-marketing.aspx
2. STATE OF THE MARKET
‣ Abundance of care options/fragmentation
‣ Audience confusion
• Desire for choice/less brand loyalty
‣ Emerging industry changes
• Accountablity-based reform/
emergence of boomers
‣ Increased opportunity for market share gain
• Need for competitive differentiation
3. THE EVOLUTION OF
HOME CARE MARKETING
General Community
(relationship focused) Low
Referral Source
CO
M
(medical specialty focused)
PE
TIT
ION
Referral Source
LEV
(outcome/bene t focused)
EL
Caregiver
High
(education focused)
34. NEXT STEPS
1. Determine goals and measurements
2. Develop a digital and social media
marketing plan
3. Identify responsibilities and
resource allocation
4. Execute