WIN World team - Creating a Magical Organization Creating magic is the art of making something truly complicated and difficult look simple and easy to the common eye. It involves being aware that, in every interaction with the world and other people, we have an opportunity to praise people, do good things and improve reality

1. Issue 03 | Year 02 | February | 2014
Sara’s column
Creating magic is the art of making something truly complicated and difficult look simple and easy to the common eye.
When we see something that we perceive as magical, we feel the flow of the activity and it becomes contagious. We
look and wonder: “That sounds so much fun! I want to do that too”! But behind everything that we feel is magic, lies a
lot of thinking, preparation, hard work and pragmatism. And this also stands true for leadership.
To be a genuinely magic leader, to induce magic within a team, a constant personal discovery is required. It is
determinant that one works on deep self-knowledge, empathy, active-listening, the unpretentious will of collaborating
as well as the awareness and consciousness to what happens with other people and with the world.
It involves being aware that, in every interaction with the world and other people, we have an opportunity to praise
people, do good things and improve reality. To never forget the importance of respecting, appreciating and valuing
every one that is around you – may they be partners, clients, employees or the waitress from the café where you get
your coffee every morning. Because, as in every relationship, leadership should bring out the best in people.
As Lee Cockerell states in his book Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney,
“I like to say that good leaders are environmentalists. Their responsibility is to create a sustainable business
environment – calm, clear, crisp, and clean, with no pollution, no toxins, no waste – in which everyone flourishes.”
Sara Baúto
Training & Contents
All participants will receive
Creating Magic + Notebook
Happy Conference 2014 takes
place on the International Day of
Happiness - March 20 - at Teatro
Tivoli BBVA, in Lisbon.
A half-day program where Lee
Cockerell unveils the secrets of a
magical leadership that inspires
employees, fascinates clients and
enables astonishing results.
A conference for leaders committed
to the creation of a happy and
positive organization.
TEATRO TIVOLI BBVA - LISBOA
20 MAR. 2014 - 09H00
FOR LEADERS, TEAMS, AND ORGANIZATIONS
AIMING TO CREATE MAGIC.

2. 02
Lee Cockerell is the former Executive Vice President for the Walt Disney
World® Resort. As the Senior Operating Executive, Lee led a team of
40.000 Cast Members and was responsible for the operations of 20
resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment
village and the ESPN sports and recreation complex.
One of Lee's major and lasting legacies was the creation of Disney
Great Leader Strategies which was used to train and develop the 7000
leaders at Walt Disney World.
In conversation with Lee Cockerell
Photographed by Gonçalo Português
Inspiring thought
Lee Cockrell
CREATING MAGIC
Author:
Lee Cockrell
PERFORMANCE | Daniel Goleman on Focus:
The Secret to High Performance and Fullfilment.
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3. Upcoming conferences
03page
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Telephone: +351 21 0994018 I +351 91 7304664
Email: info@winworld.pt | Website: www.winworld.pt
Call and join us for a coffee
WORLD'S LEADING THINKERS AND DOERS EMPOWERING YOUR COMPANY
International and national speakers, masters on current and disruptive topics, train and inspire corporate audiences
to be more prepared for the challenges they are facing, in order for them to grow and succeed.
Speakers in house is an easy to set up format that can be combined with a business meeting, a corporate breakfast
or lunch, a line of sunset sessions or as a periodic line of more formal training sessions.
You just need to identify the most interesting learning topics to bring in to your team and WIN World will get and
prepare the right speakers to come in house.
WIN World provides a world class service to corporate clients and develops tailor-made training solutions ensuring
advisory, concept, strategy, format, alignment, contents, speakers, teambuilding dynamics, communication,
participants involvement, design, all operations and logistics. Annual board meetings, top management programs,
team-buildings, kick-off events and many other corporate events for small or large groups, in one or several days.
Happy Conference - March 20th, 2014
Global Corporations Conference - June 4th, 2014
Inspiring people for the world
With: Nenad Pacek, Jim Stengel
Lisbon
Creating a Magical Organization
With: Lee Cockerell, Singing the Future Choir
Teatro Tivoli | Lisbon
In-company programs
Tailor-made projects

4. In conversation with Lee Cockerel
04page
You authored Creating Magic in 2008 and, five years later, you wrote The
Customer Rules. How did you build a bridge between the two themes? Was it
obvious to you that the natural step after defining 10 main leadership strategies
would be to establish several customer service rules?
I knew that the only way an organization can have great customer service is to have
great leadership. The leaders are the role-models for excellence. Once the leaders in
place it is time to define what customer service is and how to achieve it and that is why
I wrote the second book.
In your opinion, what is the role of the leader’s character traits in the creation of
an inspired workforce?
The leaders character is the most Important thing, just like it is for parents. Employees
and children learn from leaders. In one case it is the parents and in the other the leaders
of an organization. As I always say,” Be careful what you say and do as everyone is
watching you and judging you every second.”
What is your perspective on the role of autonomy as a way of enabling the
development of more and more leaders throughout the organization?
Autonomy is just another word for authority. Hire the right people, train them and trust them and they will do a great job of performing
for the customer and for the company without close supervision.
What would be your advice for people who aim to create a happy culture in their organizations?
Creating a happy place is vital. People have a lot of problems in their private lives and we need to create a culture and environment
at work where they are excited to come to work in the morning because of the way they are respected, trained, developed, involved
and respected. Make your employees happy and they will make your customers happy. This is a simple formula for success.
What would be your advice for the young generation aiming to reach leadership positions in the future?
Work hard to develop a skill so you are an expert in something. Have a passion for what you are doing and come to work every day
with a positive “can do” attitude. These three things will be noticed by those who are in a position to promote you. A positive can do
attitude may be the most important trait to have to rise above all others.
One of your leadership strategies consists in “Creating Magic through Training”. What do you think is the role of training
in creating magic?
The only way you get excellence in any organization is hiring the right people, training and enforcement of that training. Make all of
your employees experts by training them and then retraining them from time to time.
As an individual who is now retired, how do you apply your leadership principles in your daily life?
I continually am learning. I read the NY Times every morning, I attend seminars and workshops to learn more about leadership,
management and customer service so I can stay an expert. I set a good example for others. I am available to help anyone who asks
me for help. I work hard to show appreciation, recognition and encouragement to everyone I come into contact with. I teach and
make individuals better.
What can the Portuguese leaders expect from your intervention at Happy Conference 2014?
They can expect to learn what makes individuals effective and successful in all parts of their life. They will learn some basic
principles and strategies which they can implement immediately to make their employees and customers happy to work for them
and to do business with them. They will learn the secrets to how Disney leaders manage and lead their teams to achieve world class
performance excellence.
Lee Cockerell