Erik Hanson's presentation to World IA Day Los Angeles 2016

1. @ E R I K P H A N S O N
# W I A D L A
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B E Y O N D T H E P I X E L S
I N N O VA T I O N I N T H E E N T E R P R I S E

2. E R I K P. H A N S O N
U X M A N A G E R @ A D P
@ E R I K P H A N S O N

5. O F I N N O VAT I O N
B E WA R E T H E T R O P E S
@ E R I K P H A N S O N
# W I A D L A
# W I A D 1 6

6. B A G G A G E

8. D E F I N E
I N N O VAT I O N
G R O U N D I N G O U R S E LV E S

9. – S T E V E J O B S
“Innovation has nothing to do with how many R&D
dollars you have. When Apple came up with the Mac,
IBM was spending at least 100 times more on R & D.
It’s not about money. It’s about the people you have,
how you’re led, and how much you get it.”

10. T E A M S .
C O M M U N I C AT I O N .
P R O C E S S .
M E T H O D S .
N O T J U S T T H E P R O D U C T

11. O P T I M I Z E F O R I N N O VAT I O N
T H E N E X T, B I G G E R P E A K
@ E R I K P H A N S O N
# W I A D L A
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12. CURRENT DESIGN
CURRENT DESIGN OPTIMIZED
BETTER DESIGN
THIS IS OUR OPPORTUNITY
LOCAL MAXIMUM
O P T I M I Z A T I O N O R I N N O VA T I O N

13. H T T P : / / S T O P D E S I G N . C O M / A R C H I V E / 2 0 0 9 / 0 3 / 2 0 / G O O D B Y E - G O O G L E . H T M L
4 1 S H A D E S O F B L U E

14. M A K I N G T H E D E S I G N R I G H T.
B U I L D I N G T H E R I G H T D E S I G N .
O P T I M I Z A T I O N V S . I N N O VA T I O N
@ E R I K P H A N S O N
# W I A D L A
# W I A D 1 6

16. 1 0 8 Y E A R S L AT E R
O P T I M I Z A T I O N O R I N N O VA T I O N

17. D R I V I N G I N N O VAT I O N
C A U S E A N D E F F E C T

18. CURRENT DESIGN
CURRENT DESIGN OPTIMIZED
BETTER DESIGN
THIS IS OUR OPPORTUNITY
LOCAL MAXIMUM
O P T I M I Z A T I O N O R I N N O VA T I O N

19. D R I V I N G I N N O VAT I O N
C A U S E A N D E F F E C T

20. H E R E T H E R E B E P E D E S T R I A N S
A V O I D I N G I N N O VA T I O N

21. R I S K V S . R E WA R D
W H E R E T H E I M P O R TA N T W O R K L I V E S
@ E R I K P H A N S O N
# W I A D L A
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23. B U T, E N T E R P R I S E ?
T H E S TA R T- U P T R A P
@ E R I K P H A N S O N
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24. W H E R E N O O N E H A S G O N E B E F O R E
T O B O L D LY G O

28. H O O R AY ! I N N O VAT I O N .

29. W H AT W O U L D Y O U S AY, Y O U D O H E R E ?

30. H T T P : / / D E S I G N M O D O . G I T H U B . I O / F L A T- U I /

31. T E L L T H E S T O RY.
D E V E L O P T H E C U LT U R E .
B E T H E V O I C E O F T H E C U S T O M E R .
U X > V I S U A L
@ E R I K P H A N S O N
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34. I T ’ S W H AT Y O U D O
T H E S T O R I E S Y O U T E L L

35. E M PAT H Y
C O M M U N I C AT I O N
P R O T O T Y P I N G
R E S E A R C H
Y O U A L R E A D Y H A V E T H E S K I L L S

37. T H E P R O D U C T Y O U S E L L

38. T H E P R O D U C T Y O U S E L L
H O W Y O U B U I L D

39. E N D S U P C R E AT I N G
T H E E X P E R I E N C E T H AT

48. TA K E T H E W H E E L

49. U X

50. I A

51. T H E E X P E R I E N C E

52. I N N O VAT I O N R E Q U I R E S
A R T I C U L AT I O N

53. – E R I K P. H A N S O N
“Innovation isn’t just about driving change in legacy systems,
it’s about driving changes in legacy thought.”
@ E R I K P H A N S O N
# W I A D L A
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54. I T ’ S W H AT Y O U D O
C U LT U R E I S N O T W H A T Y O U S A Y
@ E R I K P H A N S O N
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# W I A D 1 6

55. D O T H E W O R K .
D E S I G N Y O U R E N V I R O N M E N T F O R I N N O VA T I O N
@ E R I K P H A N S O N
# W I A D L A
# W I A D 1 6

56. W E C A N M A K E O U R D E N T
T H R O U G H D E S I G N A N D S T O RY, W E C A N C H A N G E T H E W O R L D