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ppt on lemon tree hotels

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  • This award winning Indian hotel chain was founded in September 2002 and currently owns and operates 21 hotels in 14 cities aggregating 2600 rooms with over 3000 employees. Lemon Tree Hotels was founded by Mr. PatuKeshwani in 2002. The first Lemon Tree Hotel opened in Gurgaon in June 2004. It is in UdyogVihar with 49 roomsLemon Tree Hotels Private Limited (LTHPL) is the parent company which owns the Lemon Tree Hotels brandHeadquartered in New Delhi
  • The group offers three brands to meet hotel needs of guests across all levels: Lemon Tree Premier           Upscale segmentLemon Tree Hotels             Midscale segmentRed Fox Hotels                   Economy segment Lemon tree premierThe plush and spacious interiors at Lemon Tree Premier take the zing up a notch. This chain of upscale business and leisure hotels elevates the Lemon Tree experience while retaining the same freshness, quirkiness and energy that Lemon Tree is well known for. Lemon Tree Premier pampers the style conscious and upbeat traveler with its personalized services, premium  in-room amenities, award winning restaurants and fun experiencesLemon tree hotelsLemon Tree Hotels are the only midscale business and leisure hotels that uplift your spirits at the end of a long day. Like the fruit they are named after, Lemon Tree Hotels are fresh, cool and sparkling with zest. Cheery greetings, a friendly smile and a whiff of the signature lemon fragrance welcome you at Lemon Tree. This stylish business hotel with fresh and bright interiors refreshes you with its witty humor and spirited environment. Lemon Tree’s ‘close to home’ comfort helps you unwind with its smart in-room amenities, vibrant café, recreation bar, pool and fitness center. All this, at an unbeatable value.  Red foxRed Fox Hotels welcome you with its fresh bold interiors as well as crisp and clean rooms. These economy hotels delight you with its unbeatable value and reliable safety standards. Here friendly smiles and a lively environment go hand in hand with professional service. The business facilities at Red Fox include hi-speed WiFi, Cyber Kiosk, Clever Fox Café, an efficient meeting room, a well-equipped gym and laundry service.
  • Slide -4Lemon tree premier the atrium in Ahmedabad/lemon tree hotelLemon tree AurangabadLemon tree puneLemon tree ChennaiLemon tree hotel east delhi Lemon tree hotel chandigarhLemon tree city central hotel Gurgaon/udhyogvihar hotelLemon tree premier hi tech city HyderabadLemon tree hotel indoreLemon tree amarante beach resort goaLemon tree hotel bangloreLemon tree vembanad lake resortRed fox in delhi,Jaipur ,Hyderabad,agra,gurgoan
  • Slide-5In 2006, private equity player Warburg Pincus spotted the potential of the company and picked up stake in Lemon Tree Hotels for Rs 210 crore. It invested another Rs 70 crore as seed capital for Red Fox Hotels. By 2008, two more PE companies—Kotak Realty Fund and Shinsei Bank—joined WarburgAt present, private equity players own about 33% of Lemon Tree Hotels and 25 % of Red Fox. Private investors own 30% in Lemon Tree Hotels.
  • Slid-6Fresh, spirited and youthful, the Lemon Tree Hotel Company is India’s fastest growing chain of upscale, midscale and economy hotels. This award winning Indian hotel chain was founded in September 2002 and currently owns and operates 21 hotels in 14 cities with ~2600 rooms and over ~3000 employees. This speedy growth has made the group the 3rd largest hotel chain in India by owned rooms, currently. By 2015-16, the company will own and operate over 4000 rooms across most of the major cities in India including Ahmedabad, Aurangabad, Bengaluru, Chandigarh, Chennai, Ghaziabad, Gurgaon, Goa, Hyderabad, Indore, Jaipur, East Delhi, Muhamma (Kerala), Mumbai, New Delhi and Pune
  • The Lemon Tree Hotel Company has been created specifically to meet the needs of the discerning business and leisure traveler who requires quality services at moderate prices. The company is rapidly creating a strong position with in the hospitality sector, in the mid market segment.Aims to provide comprehensive business and leisure facilities in a fresh, fun and spirited environment.The company designs, develops, owns and manages all its properties.
  • visionThe Lemon Tree Hotel Company shall be India’s largest and finest chain of upscale, mid-scale and budget hotels and resorts.missionWe shall be committed to:Ensuring the well being and self-worth of our colleagues, who are of the utmost importance to us.Contributing to the community we live in and to India in general.Delighting our guests, whose comfort, safety, security and well-being is our main reason for being.Rewarding our stakeholders, whose trust motivates us to excel further.Maximizing the efficiency of our processes, to enable us to be the most cost-effective brand offering the greatest value, which our customers have every right to expect.
  • Slide-9Core values to riseTeamwork – We recognize that superlative performance is always the result of teamwork.Ownership – We always take responsibility for our actionsRespect and Empathy – We always exhibit respect and concern for colleagues, guests and partners.Integrity – We always maintain the highest standards of fairness and transparency in all our dealings.Spirited Fun – We create an exciting and spirited work environment encouraging our colleagues to think freely.Excellence – We always drive excellence in what we do.
  • Slide 10Lemon Tree Hotels has been hiring PWDs (100% speech and hearing impaired people - mostly from BPL communities) since 2007. Currently, over 6% of group employees (~ 130 people) are from this segment of the population.  The group plans to increase this number to 250 people by end 2013-14 (10% of total employees).  Lemon Tree has also developed a standard process to induct people with disabilities into all its hotels pan India, including remote places like Muhamma in Kerala. We are confident that our well trained differently enabled team members will delight you with their enthusiasm and alertness during your next visit to any of our hotels. 90% of our disabled employees belong to BPL communities. A Government directive to all government bodies/PSUs is to earmark 3% of the staff strength for disabled people. Lemon Tree Hotel has set its own internal benchmark at 10% by 2013. Lemon Tree Hotels hired professional trainers to sensitize all staff (with whom disabled employees interact daily). The group has also trained other team members including Hotel Managers to use the widely accepted ISL (Indian Sign Language).Lemon Tree Hotels is the largest buyer nationally of tribal art from Bastar, Madhya Pradesh. This enables the group to support poor tribal craftsmen in this region and allows the chain to showcase their art extenGiving Back To Society LTH is a large supporter of art objects promoted by People for Animals. This money helps support the initiatives undertaken by PFA for the welfare and care of animals across India At all Lemon Tree hotels we have adopted one street dog that is cared for by the Lemon Tree team. We name the dog, inoculate it and feed it well
  • Lemon Tree Hotels - Eco-Friendly PracticesCommitted to a healthy and happy earth, Lemon Tree Hotels has implemented many eco-friendly processes for energy saving and water preservation, responsible waste management as well as measures to control water, noise and environmental pollution.
  • National Award, Government of India - Ministry of Social Justice and Empowerment: Outstanding Work in the Creation of a Barrier-free Environment for Persons with Disabilities (2012).Ranked in the Top 50 large organizations (>1000 employees) in the 2012 study of Best Companies to Work For by the Great Place to Work Institute & the Economic Times.16 hotels across the three brands were awarded TripAdvisor’s Certificate of Excellence 2012.Lemon Tree Amarante Beach Resort, Goa awarded Expedia Insiders’ Select, 2012 (top 1% of 114,000 hotels globally).Lemon Tree Hotel, Indore awarded ‘Top 25 Bargain Hotels in India’ 2012 by TripAdvisor’s Travelers’ Choice.Red Fox Hotel, Jaipur awarded ‘Top 25 Trendiest Hotels in India’ 2012 by TripAdvisor’s Travelers’ Choice.Outlook Traveller Readers’ Choice Award 2012 for Best Mid-range Hotel in India.Makemytrip.com’s Platinum Pick Partner Awards 2012 to 8 hotels under the Lemon Tree Premier, Lemon Tree Hotels and Red Fox Hotels brands.NCPEDP (National Center for Promotion of Employment for Disabled People)-Shell Helen Keller Award 2012: Category C: Role Model Organizations, for the work towards promoting employment opportunities for people with disabilities.NCPEDP-Shell Helen Keller Award 2012: Category B: Role Model Non-Disabled Individuals, for your work towards promoting employment opportunities for people with disabilities.Svayam Accessibility and Universal Design Award, 2012.
  •  One-star establishments should be clean and comfortable and worth the prices charged when compared to other accommodations in the area. If they are below average in price, they may receive a checkmark for good value in addition to the one star. They offer a minimum of services. There may not be 24-hour front desk or phone service; there may be no restaurant; the furniture will not be luxurious. Housekeeping and maintenance should be good; service should be courteous; but luxury will not be part of the package. **Two-star accommodations have more to offer than one-star and will include some, but not necessarily all, of the following: better-quality furniture, larger bedrooms, restaurant on the premises, color TV in all rooms, direct-dial phones, room service, swimmingpool. Luxury will usually be lacking, but cleanliness and comfort are essential. ***Three-star motels and hotels include all of the facilities and services will be their according to two star hotels. If some are lacking, and the place receives three stars, it means that some other amenities are truly outstanding. A three-star establishment should offer a very pleasant travel experience to every customer. ****Four-star and five-star hotels and motels make up a very small percentage (less than 2 %) of the total number of places listed; therefore they all deserve the description of "outstanding." Bedrooms should be larger than average; furniture should be of high quality; all of the essential extra services should be offered; personnel should be well trained, courteous, and anxious to please. Because the standards of quality are high, prices will often be higher than average. A stay in a four-star hotel or motel should be memorable. No place will be awarded four or five stars if there is a pattern of complaints from customers, regardless of the luxury offered. *****The few five-star awards go to those places which go beyond comfort and service to deserve the description "one of the best in the country." A superior restaurant is required, although it may not be rated as highly as the accommodations. Twice-daily maid service is standard in these establishments. Lobbies will be places of beauty, often furnished in antiques. If there are grounds surrounding the building, they will be meticulously groomed and landscaped. Each guest will be made to feel that he or she is a Very Important Person to the employees.
  • Front Office: It is the most important department of the hotel. The main function of this department is to give warm welcome to the guest . It helps to create good image in front of the guest. This is the first department where guest comes in contact with. It generates the maximum revenue for the hotel as it sells room to the guests. This also includes sub departments like reservation, Bell desk, and Information desk. It also provides some facilities like concierge service to the guest.Food and Beverage Service: It is a department which serves food and beverage to the guest in a very attractive and pleasing manner, which creates good impression on the guest. there are several kind of food and beverage outlet like restaurants, Bars, Coffee shops, take away banquets etc. It is second most revenue producing department of the hotel by selling different types of food and beverage to the guest.Housekeeping: This department is responsible for cleaning and maintaining hotel premises which include public area, guest rooms, lobby, swimming pool area etc. generally this department is not visible to the guest. It works for guest satisfaction through keeping the environment clean and hygiene. Horticulture is one of the most important features of housekeeping department which deals with different types of flower arrangement and maintaining the garden. This department works to give pleasant look of the hotel to the guest.Food Production: It is a department with deals with the preparation of different types of food items. It is not a visible department to the guest because it usually works in the back area. It makes the food more delicious and attractive by different styles of cooking method. Different cuisine has their own kitchen and specialized chef to work on it according to their skills. Bakery departments comes under this which include preparation of desserts, breads etc.
  • Administrative LevelThis level of the hotel management hierarchy exercises maximum power and authority and all the administrative decisions are taken under their consideration.• Director / Head of the Management – The highest level in the hotel management hierarchy is of the head of the hotel also referred as the director. All the important decisions regarding the hotel management are finalized after the director’s approval.• Hotel Manager – The hotel manager is practically the highest authority in the hotel on daily basis since he is the person who takes care of entire hotel’s administration, staff members and their working along with the customer’s care and fulfillment of the customer’s requirements.Executive LevelThe middle level of the hotel management hierarchy is the executive level whose major job duty involves fulfillment of goals set by the top level (administration group).• Assistant to Hotel Manager – As the name implies, this covetous professional works as an assistant to the hotel manager following the orders of the latter. He acts as an in-charge in absence of the hotel manager.• HR Manager – HR managers are human resource expertise professionals. Their key responsibilities involve hiring and recruiting officials for the hotel management along with maintaining the attendance, salaries track etc.Operational LevelThis is the lowest level of the hotel management hierarchy i.e. the operational level.• Customer Representative – Well this might be a low level in the hotel management hierarchy but this is one of the most important positions. A customer representative is basically a representative of the hotel’s elegance, suave and standard of entertainment since this professional is directly related to the hotel’s first impact on the client.• Chefs (or Cook) – A chef works mainly in the hotel’s kitchen to prepare, cook and season the ordered meals for hotel clients. Along with cooking, a chef is also responsible for overseeing the kitchen staff and ensuring the kitchen complies with health standards.• Hotel’s Supporting Staff – These all are professionals who are specialized in their respective work. This category involves persons like helpers, waiters, room service, cleanliness staff, kitchen helping staff members etc.

New microsoft power point presentation on lemon tree hotels Presentation Transcript

  • 1. A Project report on Vipin Das ENR-18020 BM Vipin Das
  • 2. Lemon tree Hotels - Company profile  This award winning Indian hotel chain was founded in September 2002 and currently owns and operates 21 hotels in 14 cities aggregating 2600 rooms with over 3000 employees  Lemon Tree Hotels was founded by Mr. Patu Keshwani in 2002. The first Lemon Tree Hotel opened in Gurgaon in June 2004. It is in Udyog Vihar with 49 rooms  Lemon Tree Hotels Private Limited (LTHPL) is the parent company which owns the Lemon Tree Hotels brand  Headquartered in New Delhi
  • 3. 1 Lemon tree hotels 2 Lemon tree premier 3 RedFox hotels
  • 4. STP Segment Mid Market & Upscale Target Group Mid – Market travelers looking for comfort (Red Fox Hotels), Leisure Travelers (Lemon Tree Premier) Positioning An Internationally acceptable Mid – Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing experience.
  • 5. The Company : From 2002 to 2013
  • 6.  Warburg Pincus (one of the worlds leading private equity funds) invested Rs. 210 Cr in the company in July 2006  Kotak Realty and Shinsei Bank of Japan invested another Rs. 150 Cr in the company  Warburg has also invested of 70 Cr in Red Fox Hotels These investments have been used to fund the further growth of the Lemon Tree Hotels network to enhance the company’s Pan-India presence.
  • 7. Fun Fresh Spirited Refreshingly different India’s first largest and finest chain of upscale hotels and resorts
  • 8. The Lemon Tree Hotel Company has been created specifically to meet the needs of the discerning business and leisure traveler who requires quality services at moderate prices. Lemon Tree Hotels are upscale hotels and resorts. The company is rapidly creating a strong position with in the hospitality sector, in the mid market segment. Aims to provide comprehensive business and leisure facilities in a fresh, fun and spirited environment. The company designs, develops, owns and manages all its properties.
  • 9. Vision and mission vision The Lemon Tree Hotel Company shall be India’s largest and finest chain of upscale, mid-scale and budget hotels and resorts. Mission We shall be committed to: Ensuring the well being and self-worth of our colleagues, who are of the utmost importance to us. Contributing to the community we live in and to India in general. Delighting our guests, whose comfort, safety, security and well-being is our main reason for being. Rewarding our stakeholders, whose trust motivates us to excel further. Maximizing the efficiency of our processes, to enable us to be the most cost-effective brand offering the greatest value, which our customers have every right to expect.
  • 10. Core Values (To Rise) Teamwork – We recognize that superlative performance is always the result of teamwork. Ownership – We always take responsibility for our actions Respect and Empathy – We always exhibit respect and concern for colleagues, guests and partners. Integrity – We always maintain the highest standards of fairness and transparency in all our dealings. Spirited Fun – We create an exciting and spirited work environment encouraging our colleagues to think freely. Excellence – We always drive excellence in what we do.
  • 11. Corporate Social Responsibility Employees With Disabilities Supporting BPL i.e. Below Poverty Line Communities Supporting Government Training And Sensitizing Tribal Art Art Objects Through People For Animals Adopted Dogs
  • 12. Lemon Tree Hotels - Eco-Friendly Practices Caring for the Environment Energy Conservation Water Conservation Green Fuels and Green Materials Waste Management Noise Pollution Management Operational Practices
  • 13. The Lemon Tree Hotel Company: Awards and Citations • National Award, Government of India - Ministry of Social Justice and Empowerment • Ranked in the Top 50 large organizations • 16 hotels across the three brands were awarded TripAdvisor’s Certificate of Excellence • Outlook Traveller Readers’ Choice Award 2012 for Best Mid-range Hotel in India • Makemytrip.com’s Platinum Pick Partner Awards 2012 • Helen Keller Award 2012 • Svayam Accessibility and Universal Design Award, 2012.
  • 14. HOTEL CATEGORY –STAR CLASSIFICATIONS One-star Two-star Three-star Four-star five-star
  • 15. VARIOUS DEPARTMENTS IN HOTEL AND RESORTS (i) Front office (ii) Food and beverage (iii) Housekeeping (iv) Food production
  • 16. Hotel Management Hierarchy
  • 17. Chairman & Managing Director President & Chief Operating Officer Senior Vice President Projects & Engineering Service Senior Vice President Security, Administration & People
  • 18. Vice President –Marketing & Business Development Vice President - Finance Corporate Director – Food & Beverage Asst. Vice President - Finance
  • 19. Asst. Vice President Projects & Engineering Services Asst. Vice President National Director - Sales Asst. Vice President - Operations Asst. Vice President - Operations
  • 20. Asst. Vice President - Operations General Manager & National Head - RSOs General Manager - Security & Administration General Manager – Materials Management General Manager -Project & Engineering Services
  • 21. General Manager – Human Resources General Manager – Human Resources General Manager – Finance General Manager – Housekeeping
  • 22. Associate General Manager Project & Engineering Services General Manager – Finance Deputy General Manager Revenue Management & Distribution General Manager & Group Corporate Chef Manager - Project & Engineering Services
  • 23. SWOT Analysis 1. The Lemon Tree Group of hotels provides a Variety of 21+ Hotels starting of from Mid Market to Upscale Hotels 2. The Hotel has a cozy and homely felling about it which is something customer’s like 3. Indian cultural and geographical diversity pulls tourism 4. The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people 5. The Lemon tree group believes in providing the ultimate refreshing experience. Strength They produce their own soaps and shampoos 1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata 2. Newer in the industry hence less market share Weakness 3. Lesser in terms of hospitality experience compared to market leaders 1. MICE (Meetings, Incentives, Conferences & Exhibitions )– Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held 2. Mid Market Hotels are receiving Increasing Government support 3.The Lemon Tree group are small affordable hotels hence providing the ideal option Opportunity of a weekend get away 1. Terrorist threats, economic downturn, political turbulence 2.There is a new trend of people preferring Well furnished guest houses over hotels 3. Changing trends from the west may be an issue to implement by already existing Threats players due to the high initial investment
  • 24. Market of lemon tree Competitors Structure Vivanta, Sheraton, Trident, Zuri, Ista, Novotel, Courtyard Marriott, Le Meridien, Hilton, Crowne Plaza, Radisson Upscale Mid-scale Budget / Economy Park Plaza, Gateway, Aloft, Royal Orchid, Sarovar Premier, Fortune Select, Four Points Ibis, Pride, Sarovar Portico, Fortune Park, CIS, Park Inn, Premier Inn Ginger, Hometel
  • 25. MANPOWER PLANNING IN LEMON TREE Need of Manpower Planning Lemon tree gives a lot of importance to manpower planning, as they have to decide for next couple of years how many employees do they require as a plan for expansion, right for the entry level to managerial position. This will help the organization to expand their business. Employer can plan their Labour cost and work according to it. By Recruiting new candidates will the help the organization with new and unique idea's which will help the company to gain more market share
  • 26. • All the employees are required to visit the website of the Lemon Tree Hotels and keep themselves updated. • The site is updated with the ongoing promotions, the special offers, awards and contact information for all the locations under various tabs
  • 27. Lemon tree reward program At the time of booking or upon checking in at any Lemon Tree hotel or resort, the customer needs to mention his membership no. The points will automatically get credited to his membership account. These points can be redeemed for holidays and memorable meals at the participating Lemon Tree hotels and resorts or for popular branded merchandise selected by Lemon Tree Rewards.
  • 28. Guests earn points on all eligible transactions. The check-in and check-out formalities will are easier, faster and more flexible. Lemon Tree Rewards special offers will help them enjoy greater value from their transactions at all Lemon Tree hotels and resorts. The Lemon Tree Rewards has four membership tiers Blue Silver Gold Platinum The higher your tier, the more benefits you enjoy. The points never expire and the members can redeem points against hotel stays by booking online at www.lemontreerewards.com
  • 29. What I have learned from my lemon tree hotel Warm welcome Acknowledge the guest Anticipatory service Defect free product Fond farewell