The number of Trades Professionals on LinkedIn in Australia has grown by 50% ! Take a look at the numbers!

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​ Australia
Trade Professionals
on Linkedin

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How many Trade professionals
are on LinkedIn?
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158,000
Trade professionals in Australia
Get to know the Talent Pool on LinkedIn
02 The number of Trade professionals on
LinkedIn is expanding rapidly
• 50% increase in last 12 months
• Networks are expanding
• Regional areas are growing the most
rapidly
03 Using LinkedIn data we can analyse the
available talent in this segment
• The majority live in Sydney, Melbourne,
Brisbane and Perth
• 34% live outside metro areas
• Electricians, Plumbers and Fitters are
some of the most common roles in this
talent pool
• The largest employers are in the mining
and energy sectors, but most members
are in the construction industry
01 Trade professionals include:
• Plant Operators, Electricians, Carpenters,
Fitters, Mechanics, Plumbers, Laborers,
Welders

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• The number of total members increased by 50% in the last 12 months and tripled in the last 2 years
• They’re establishing their online professional brand
• They are connecting with clients, colleagues, current and potential employers
4
Trade professionals are taking their identity online
0K
50K
100K
150K
200K
Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14
Members
Source: LinkedIn Member data, Trade Professional Members in Australia, September 2014

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Where are they?
5

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Most Trade
professionals
are in major
metro areas
3,300
3,800
5,400
6,000
7,200
8,800
23,500
24,400
24,500
24,900
Regional VIC
Newcastle
Regional NSW
Regional WA
Adelaide
Regional QLD
Brisbane
Perth
Sydney
Melbourne
Trade professionals

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…but the fastest
growing areas
are regional
1 Wagga Wagga 92%
2 Toowoomba 48%
3 Bendigo 45%
4 Rockhampton 44%
5 Wollongong 44%
6 Regional Northern Territory 43%
7 Mandurah, WA 43%
8 Coffs Harbour 42%
9 Bundaberg 42%
10 Darwin 42%
Membership
growth in
2014

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Who are they working for?
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2,100
2,300
2,500
4,400
4,400
5,100
5,600
9,100
19,900
48,900
The largest number of members work, unsurprisingly, in the
Construction Industry, but significant numbers
work in Mining, Energy and Manufacturing
Construction
Mining & Metals
Oil & Energy
Electrical And Electronic Manufacturing
Civil Engineering
Mechanical Or Industrial Engineering
Automotive
Building Materials
Retail
Transportation/Trucking/Railroad

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1 BHP Billiton 1,568
2 Rio Tinto 1,043
3 Bechtel Corporation 1,017
4 Leighton Contractors 997
5 Thiess 840
6 Monadelphous 780
7 Downer 698
8 Lend Lease 609
9 Laing O'Rourke 519
10 Fortescue Metals Group 508
Members
The largest
employers of Trade
professionals are
Mining companies

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66%
12% 13% 9%
Individual Senior
Individual
Manager Director/CXO/
Owner
63%
4%
7%
10%
17%
Self
2-50
51-500
501-5000
5001+
Employer size
Seniority
But the majority of
members are self
employed or don’t
nominate an
employer
The majority of
members are also
Individual Contributors

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What trades do members have?
12

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Operator
Electrician
Fitter
Carpenter
Mechanic
Plumber
Laborer
Rigger
Lead Hand
Surveyor
Welder
Plant Operator
Construction Manager
Driver
Foreman
There is a huge
variety of trade skills
on LinkedIn
these are the top 15
standardized titles, but there
are over 2,600 titles in this
talent pool
2,291
2,336
2,438
2,618
2,693
2,840
3,200
3,357
3,383
4,750
4,879
7,058
7,877
11,270
19,367

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