The Engagement Circle: Exploring how successful gamified experiences are designed

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My talk at the #Gamification World Congress #GWC14

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The Engagement Circle: Exploring how successful gamified experiences are designed

  1. 1. Gamification World Congress '14 #GWC14 Exploring how successful gamified experiences are designed @victormanriquey
  2. 2. How?What? Why? @victormanriquey #GWC14
  3. 3. What games build true engagement? @victormanriquey #GWC14
  4. 4. @victormanriquey #GWC14 World of Warcraft 17.000h League of Legends 1.000 h Dota 2 Most played game 2014
  5. 5. How to create engaging gamified experiences? @victormanriquey #GWC14
  6. 6. An Epic Journey The Apprentice The Beginning A New World Road of Trials Birth of a HeroThe Hard Road Back to the Origins The Legend League of Heroes The Pursuit of Perfection The Master's Path The Engagement Circle @victormanriquey #GWC14
  7. 7. 1. An Epic Journey 2. The Apprentice 3. The Beginning The Onboarding Complexity Emergence @victormanriquey #GWC14
  8. 8. • Catching the user's eye • Guided Tutorial • A Sandbox Environment • The Action-Reward Model • Time-limited rewards • Introduction to epic items • Empowers the user • Avoids disengagement • VIP Goals TheOnboarding @victormanriquey #GWC14
  9. 9. An Epic Journey The Apprentice The Beginning The Onboarding @victormanriquey #GWC14
  10. 10. 4. A New World 5. Road of Trials 6. Birth of a Hero The Early Midgame Complexity Emergence @victormanriquey #GWC14
  11. 11. • Limited access • Getting out of the bubble • New Skills • Progress' mechanics • Quests to explore, level up, equip yourself or tell a story • Getting ready • The first challenge is here • The experience becomes social • Collaboration better than competition TheEarlyMidgame @victormanriquey #GWC14
  12. 12. A New World Training Day Birth of a Hero The Early Midgame @victormanriquey #GWC14
  13. 13. 7. The Hard Road 8. Back to the Origins 9. The Legend The Late Midgame Complexity Emergence @victormanriquey #GWC14
  14. 14. • Help me! • Social is better than solo • The "Runners" Effect • PvE Masters • Collaboration is not enough • Competition becomes the new normal TheLateMidgame • New challenges needed • The Zeigarnik effect • A way to make it more social @victormanriquey #GWC14
  15. 15. The Hard Road Back to the Origins The Legend The Late Midgame @victormanriquey #GWC14
  16. 16. 10. League of Heroes 11. The Pursuit Of Perfection 12. The Master's Path The Everlasting Endgame Complexity Emergence @victormanriquey #GWC14
  17. 17. • Exploration Mode: Very Rare • Function vs Aesthetics • The Pokemon Effect • Competition Mode: Legendary • A new social experience • Becoming a master needs social training • Collaboration Mode: Epic • Controls, viralizes, creates • A tribe's elder: the GM TheEverlastingEndgame @victormanriquey #GWC14
  18. 18. League of Heroes The Pursuit of Perfection The Master's Path The Everlasting Endgame @victormanriquey #GWC14
  19. 19. Why is it all like this? @victormanriquey #GWC14
  20. 20. @victormanriquey #GWC14 Infinite LearningPervasive Environment Social Technology
  21. 21. Gamification World Congress '14 #GWC14 THANK YOU! gsmlabs.es @victormanriquey

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