The future of real time marketing by Simon Andrews @addictivemobile

1. Content Marketing 3.0
AKA The Future of Real-Time
Twitter:
@SevenEC1
Hashtag:
#SMW3Point0
Connecting Creative
& Tech: @Route55
Speaker: Simon Andrews
Twitter: @addictivemobile

2. Connecting
Creative & Tech
Route55

3. Kanye at nandos

6. Mobile Natives vs Mobile Immigrants
We have to think Mobile First

7. HomePage
to Stream

8. Fresh Content

9. stale

12. Programmatic is (probably)
the future of advertising

13. Ads still treats people as strangers

15. Better Creative works harder
http://www.data2decisions.com/images/Articles/AdMap_Top%2010%20Drivers%20of%20Profitable%20Advertising__Paul%20Dyson%20Data2Decisions_September%202014.pdf

16. We need to blend Creative with Tech

17. Technology is underused
http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/building_3d_with_ikea

20. http://www.theinspiration.com/2014/10/future-adobe-creative-applications-microsoft-devices-adobe/
Video Next…

21. Ad industry open to change?
https://medium.com/@sandoz/im-not-sure-but-i-think-this-is-a-poem-about-good-marketing-process-probably-not-a-poem-that-is-16e1070892ad

22. The Future is;
Cloning
Cohorts
& Clusters

23. –
Don’t miss the Bus
@Route55
We’re looking for partners and collaborators