1. North Africa and Middle East
Regions
Sales Management Outline
1
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions

2. I. Regions and Markets
Presentation of each Market’s Commercial Potentials
II. Managing Sales and Analyzing the local Revenue
Paths
A: Potential Distributors in each Region/Country
B: Sales Operations and Client Categories in each
Region/Country
C: Managing Promotion Activities via local Marketing
Tools
III. Summary
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions2
Contents Analysis

3. A: North Africa Region –
Algeria, Egypt, Morocco, Tunisia
B: Middle East Region –
Israel, Lebanon, Jordan, Kuwait,
UAE, Saudi
Arabia, Qatar, Bahrain
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions3
I. Regions and Markets
Presentation of each Market’s Commercial Potentials

4. Performance Health - Sales Mgt Outline in North Africa and Middle
East Regions4
Egypt
GDP (PPP): 497 bill. USD 2010 / 2011 growth
2,6%
Population 80,500,000
Pharm. Market Size: 2012-14 estimation : 5 bill.
USD
Algeria
GDP (PPP): 251 bill. USD / 2011 growth 1%
Population: 33,000,000
Pharmaceutical Market Size: 2,36 bill USD in 2009
targeting 3,48 bill. in 2014
Tunisia
GDP (PPP) : 96 bill. USD / 2011
growth 1,5%
Population: 10,589,000
Pharm. Market Size: 300 mill.
dinars
Morocco
GDP (PPP): 159 bill. USD / 2011 growth
2,2%
Population: 33,700,000
Pharm. Market Size: 1,38 targeting to 1,88
bill. USD in 2013
Commercial Analysis
A: North Africa Region - Algeria, Egypt, Morocco, Tunisia

5. Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions5
Saudi Arabia
GDP (PPP): 622 billion USD
Population: 27,100,000
Pharm. Market Size: 1,7 bill.
USD
*Saudi Arabia represents 63% of the
GCC pharmaceutical market, annually
valued at
an estimated $1.7bn
Commercial Analysis
B: Middle East Region - Israel, Lebanon, Jordan, Saudi
Arabia, Kuwait, UAE, Qatar, Bahrain
Israel
GDP (PPP): 219.4 billion USD
Population: 7,750,000
Pharm. Market Size: 1,5 bill. USD
Lebanon
GDP (PPP): 61.5 billion USD
Population: 4,200,000
Pharm. Market Size: 870 mill. USD targeting
a 50% increase until 2014
Jordan
GDP (PPP): 34.5 billion USD
Population: 6,500,000
Pharm. Market Size: 270 mill. USD

6. Performance Health - Sales Mgt Outline in North Africa and Middle
East Regions6
Kuwait
GDP (PPP): 136.5 bill. USD
Population: 3,500,000
Pharm. Market Size: 905 mill.
USD
Bahrain
GDP (PPP): 30 bill. USD
Population:1,200,000
Pharm. Market Size: 120 mill. USD
Qatar
GDP (PPP): 150 bill. USD
Population: 1,700,000
Pharm. Market Size: 270 mill. USD in
2009 / targeting 385 mill. USD in 2014 -
44% growth
UAE
GDP (PPP): 183 bill. USD
Population: 8,264,000
Pharm. Market Size: 1,6 bill. USD /
targeting a growth of 17% until 2013
Commercial Analysis
B: Middle East Region - Israel, Lebanon, Jordan, Saudi Arabia,
Kuwait, UAE, Qatar, Bahrain

7. Commercial Ratios
Ratios that we need to examine, in order to estimate the commercial
performance of each Market:
1. Market Size/Population = “x” “ “x”/per capita = "%" per capita that each
consumption unit spends for the need we cover and it shows:
a) how familiar the local consumption is with the use of Meds – “Consumption
Education Ratio”
b) the existence of the need we cover in the local Market
or: per Capita / Market Size < 2,5 then Low Price Meds Penetration can be
Maximized.
2. Market Size / Population * 5% = Monetary Per Capita Consumption
Orthopedic Meds.
Performance Health - Sales Mgt Outline in North
Africa and Middle East Regions7
*According to official hospital researches
5-7% of the Meds each unit
consummates covers Orthopedic
problems

8. A: Potential Distributors in each Region/Country
B: Sales Operations and Client Categories in each
Region/Country
C: Managing Promotion Activities via local Marketing
Tools
Performance Health - Sales Mgt Outline in North Africa and Middle East Regions8
II. Managing Sales and Analyzing the
local Revenue Paths

9. A: Potential Distributors in each
Region/Country
Egypt
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions9
•Egyptianinternation Pharmaceutical Ind. Co. - Addr: Industrial Area B1 10th ,Tel: +20 1536 16 63,
•Eipico –10th of Ramadan,Industrial Zone B1 :149 Tenth of Ramadan City, Tel: +2-011-3633995
•Roxxen – Addr: 12 Dokki Str., Tel: +2-018-2408826
•Purex Health Care Pharmaceuticals - Addr: Mostafa ElNAhas, Nasr city, Cairo, Tel: +2-02-22718069
•Pharco Trading - Addr: 61 Isamel Sirry - Smouha , Tel: +20 - 344 – 84555
•Zanmar Enterprises Limited - Addr: 43 Shaheed Sayed Zakaria St., Tel: +2-02-2687407
•Wektac-Agco - Addr: 3 El Negma St. Heliopolis, Tel: +20-2-6333012
•Alphapharma - Addr: Fasil giza, Egypt(Zip/Postal:12561), Tel: +20-2-7714223
•Medco - Erp. Ltd. Holland - Addr: Free Zone Area, Nasr City, Tel: +20-02-2730061

10. A: Potential Distributors in each
Region/Country
Tunisia
•Cepex - Addr: 2040 Tunis, Tunisia, Tel: +216-71-234200
•Hm Pharma -Addr: 12 rue Imam el ghazali 4070 m'saken Tunisia, Tel: +216-20-557092
•Mediterx - Addr: 2045 Tunis, Tunisia, Tel: +216-98-333615,
•Ahmed Hammami - Addr: Boite postale 16, 1005 el omrane – Tunis, Tel: +216-1-
24309409
•Feten - Addr: 8000 Tunisie, Tunisia, Tel: +216-71-456008
Out of 12 Pharm. Companies
Performance Health - Sales Mgt Outline in North Africa and Middle
East Regions10

11. A: Potential Distributors in each
Region/Country
Algeria
•Remede Pharma – Addr: 08 capitaine azzouz hussein dey, Algeria 16 000, Tel: +213-
21-603971
•Pharmatix – Addr: Algiers City, Algeria 16500, Tel: +213-021-1
•Lotissement – Addr: 'E' N 18 Baba Hassan Alger 16303, Tel: +213-551-118401
•Hermedic – Addr: 28 chemin des glychines 16000, Tel: +213-70-525854
•Fortis – Addr: 18 Rroute ouled fayet chéraga Alger 16002, Tel: +213-21-371342
•International Beauty Line – Addr: lot gomez staouili 16101, Tel: +213-21-394987
•Daviglobal Pham CEO David Katz – Addr: 10 Rue Hamani Arezki, Alger 0213, Tel:
+213-16000-557000573
•CPCM V209 – Addr: Chemin des Ruines Alger-Plage 16111, Tel: +213-21-863002
Out of 11 Pharm. CompaniesPerformance Health - Sales Mgt Outline in North Africa and Middle
East Regions11

12. A: Potential Distributors in each
Region/Country
Morocco
•Elli Lilly Morroc – Addr: 209 Blvd D Anfa Casablanca, Tel: +212-2-395550
•Industries Marocaines Moderne – Addr: Bd. Abdelmoumen BP 2625, Casablanca , Tel:
+212 0 22 47 04 95
•Djaja - Addr: 56 LT AL Adarissa 20000 Casablanca, Tel: +212-4546766354-2442
•Stiefel Maroc S.A.R.L – Addr: 275 Boulevard Zerktouni Immeuble GAPI, 2ème étage
Casablanca, Tel: +212-2-950705
•Organon Maroc SARL – Addr: P.O. Box 7520 20000 Casablanca, Tel: +212-2-312832
Out of 13 Pharm. CompaniesPerformance Health - Sales Mgt Outline in North Africa and Middle
East Regions12

13. A: Potential Distributors in each
Region/Country
Lebanon
•Ammpharm - Addr: Minaa 1234, Tripoli, Lebanon, Tel: +961-03-363506
•Chaalan Pharm.- Addr: Beirut Mazraa street 00961Beirut Lebanon, Tel: +961-6-
870010
•Hospipharm Lebanon - Addr: Antelias fawar street, 15000 al metn Antelias
Lebanon, Tel: +96-14-418306
•Hala Youma - Addr: Al absta Lebanon Beirut Lebanon, Tel: +961-1-652258
•IBC Corp. - Addr: Airport Business Center Airport Rd, Beirut, Lebanon, Tel: +961-3-
541153
Out of 38 Pharm. CompaniesPerformance Health - Sales Mgt Outline in North Africa and Middle
East Regions13

14. A: Potential Distributors in each
Region/Country
Israel
•Amcopharm - Addr: Ramallah 240 Gaza Israel, Tel: +972-8-2050284
•Almedina - Addr: Almedina Bldg, Almedina St., Nimra 9999 Hebron, West-Bank,
Israel, Tel: +972-2-2297378
•Dexcel - Addr: POB 50 / 30650 Or Akiva Israel, Tel: +972-4-6364000
•Danter Group Ltd – Addr: Hatchia St. 68109 Tel-Aviv, Israel, Tel: +972-52-
3316341
•Garan SK -Addr: JAbutinski 7, 52520 Ramat Gan Israel, Tel: +972-3-6114543
Out of 57 Pharm. CompaniesPerformance Health - Sales Mgt Outline in North Africa and Middle
East Regions14

15. A: Potential Distributors in each
Region/Country
Jordan
•Al Rand Est. – Addr: Gardens Str. P.O Box 1890, Amman, Jordan, Tel: +962-79-5522101
•Amin Shocair - 78 Khalil Al Salim Street, Amman11953, Jordan, Tel: +962-6-5502990
•Awraq - Um Uthaina 1118Amman Jordan, Tel: +9626-555-5555
•Delta International Company - Khalda St. Building # 269, 851982, 11185Amman
Jordan, Tel: +962-6-5516336
•Feedco - Amman, Jordan, Tel: +962-6-4204412
Out of 53 Pharm. Companies
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions15

16. A: Potential Distributors in each
Region/Country
Kuwait
•Al - Abyar International Company - Kuwait 13070Mubarakiya Kuwait, Tel: +965-2434772
•Al - Ammar International, Dr. Samer I. Tahan - President and Chief Executive Manager /
CEO, Addr: Tunis street , Rihab Complex, 965 Hawally, Kuwait, - Tel: +965-22-664540
•Qmed International - P.O BOX 38920, 72260 Abdullah Al Salem Kuwait, Tel: +965-247-
1652
•CLS - Addr: No. 33, Street 12 Block 6, JABRIYA, 13006 Kuwait, Tel: +965-575-8387
•Danat Al Aryaq Est. -Addr: P 64419, Shuwaik-B 70455, Kuwait, Tel: +965-224-712151
Out of 12 Pharm. Companies
Performance Health - Sales Mgt Outline in North Africa and Middle
East Regions16

17. A: Potential Distributors in each
Region/Country
Qatar
•Qatar Pharma - Addr: Street 41, Industrial Area, Small & Mid. Industries Zone
58, Doha, Qatar, Tel: +974-00-44114242
•United International Trading Co LLC - Addr: P.O Box: 2490, Doha, Qatar, Tel: +974-
44366131
•Well Care Group LLC - Addr: P.O Box:18310, Doha, Qatar, - Tel: +974-44620901
•Dome Int'l Trading & Services - Addr: P.O Box:6739, Doha, Qatar, Tel: +974-
44431819
•Al Danah Medical Company LLC - Addr: P.O Box:14485, Doha, Qatar, Tel: +974-
44691122
Out of 17 Pharm. companiesPerformance Health - Sales Mgt Outline in North Africa and Middle East Regions17

18. A: Potential Distributors in each
Region/Country
Bahrain
•Al Rahma - Addr: Hamad town 33380Bahrain, Tel: +973-397-60279
•Almedpharma - Addr: Manama 15046, Manama, Bahrain, Tel: +973-3-0000000
•Bidapharm - Addr: P.O. Box 20743 Manama, Bahrain, Tel: +973 17-29744
•Intercol General Medicals W.L.L. - Addr: P.O. Box 56, Manama, Bahrain, Tel: +973-
17727600
•Al - Jishi - Addr: P.O. Box 617 Manama, Bahrain, Tel: +973 17 233544
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions18

19. A: Potential Distributors in each
Region/Country
UAE
•Al Areej Pharma. Trading - Addr: 19487 DUBAI, UAE, Tel: +971-4-2837430
•Bionics Bopdy Solutions Ltd - Addr: P.O. Box 55513, Dubai, UAE, Tel: +971-4-3570746
•Gulf Med Fze - Addr: DAFZA POBox 54481 Dubai, UAE, - Tel: +971-4-2997377
•Gulf Pharma Industries - Addr: Ras Al Khaimah P.O.Box 997, 07 RAK, UAE, Tel: +971-
72461461
•Halley Medical Supplies - Addr: Saif Free Zone, Q3-19 Sharjah - U.A.E P.O. Box:
9442,Sharjah, UAE, Tel: +971-06-5578611
Out of 56 Pharm. companies
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions19

20. A: Potential Distributors in each
Region/Country
Saudi Arabia
•Anwar Tiba Trading est. - Addr: Al sulamania 11454 Riyadh, Saudi Arabia, Tel: +966-1-
4771907
•Al – Ghamdi - Addr: Jeddah- KSA, 13909, Jeddah, Saudi Arabia, - Tel: +966-2-6655064
•ASG Trading - Addr: King Khalid Str. P.O Box 1702, 31441, DAMMAM, Saudi Arabia, Tel:
+966-3-8433471
•Cigalah Group - Addr: 21435 Jeddah, Saudi Arabia, Tel: +966-5046405-86
•ENSCO Arabia Ltd - Addr: P.O. Box 31080 , 31952 Al Khobar, Saudi Arabia, Tel: +966-1-
2997802
Out of 46 Pharm. companies
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions20

21. B: Sales Operations and Client Categories in
each Region/Country
B1: Disease/Trauma - Private and Public
Health
B2: Sports - Official Tournaments and
International Athletic Organizations
B3: Injuries - Clubs and Athletic
Federations
B4: Population - Gymnastic Facilities’
Locations
Performance Health - Sales Mgt Outline in North Africa and Middle
East Regions21

22. B1: Disease/Trauma - Private and Public
Health
•Hospitals and Clinics
• Physical Therapists, Occupational Therapists, Athletic
Trainers, Chiropractors, Podiatrists, Licensed Massage Therapists
•Maternity Units
•Physio Treatment Centers
• Clinical professionals
•Pharmacy Chains
Performance Health - Sales Mgt Outline in North Africa and Middle East
Regions22

23. B2: Sports - Official Tournaments and
International Athletic Organizations
*Sales Directions targeting the following and all the similar local Official
Tournaments:
•2012 Africa Cup of Nations (Libya-Egypt) / also 2015 and 2017 in Morocco
•CHAN African Nations Championship and Futsal Championship
• Gulf Cup of Nations tournament - official soccer tournament recognized by FIFA
•FIBA - Basketball Africa Championship in Madagascar 17-28 August 2011
•International Golf Tournament 19-21 October 2011 Agadir – Soleil Golf Club
•Tiger Woods Tournament 2012 Dubai
•TTD International Football Cup 2012 Dubai
•International Bowling Tournament Sinai and Cairo 2011
•U18 - U20 - U21 National preliminary and official Sports Tournament
Organizations
Performance Health - Sales Mgt Outline in North Africa and Middle East Regions23

24. B3: Injuries - Clubs and Athletic Federations
Performance Health - Sales Mgt Outline in North Africa and Middle East Regions24
•Handball Clubs
•Swimming Federations
•Beach Sports – Volley, Soccer
•Camel Riding
•Rugby Unions (Jordan) and Polo Unions
(UAE)
•Football - Basketball - Volleyball Clubs
•Tennis Academies
(UAE Sports Tennis Academy, new Tennis Academy
opening in Sharm El Sheikh in Maritime Jolie Hotel)
•Golf Federations
•Track
•F1 Race: in Bahrain and in Yas - Abu Dhab
•Horse riding tournaments and Federations

25. B4: Population - Gymnastic Facilities’
Locations
•Big Stadiums and Professional Athletic Centers
•Private Gyms
•Ice Scatting and SKI in Dubai – Dubai Mall and in the Mall of Emirates
•Hotel Spas and Pools
•Yoga and Pilates Centers
•Private Schools and Athletic Facilities Centers
Performance Health - Sales Mgt Outline in North Africa and Middle
East Regions25

26. C: Managing Promotion Activities via local
Marketing Tools
• In-Clinic Retail Presence
• Special promotion of Massage Balls in Local Airports’
Executive lounges and 1st class seating in local Airlines
• Orthopedic/Physiotherapy/ Athletic Fairs and
Conferences
Performance Health - Sales Mgt Outline in North Africa and Middle
East Regions26

27. Performance Health - Sales Mgt Outline in North Africa and Middle
East Regions27
III. Summary
Performance Health
Client
Categories
Local
Distributors
• Hospital, Clinics, Therapists
• Sports Facilities Locations
• Big Official Tournaments
• Sports Clubs and Athletic Federations
Thera-Band
Biofreeze
North Africa
Middle East
Targeting

28. Thank you
Performance Health - Sales Mgt Outline in
North Africa and Middle East Regions28