"Prototype" assignment of Stanford Univerity online course "Design Thinking Action Lab"

1. Prototype assignment
VentureLab’s Design Thinking Action Lab course
Student: Giovanni Ruello
Team: Newron Berlin

2. PROBLEM STATEMENT
Nico, a recent graduated engineer needs a way to get
connected to someone able to answer his questions about
entering the "work world” because he wants to really
understand which job/position/working area could be more
suitable for him.
To learn more about Nico, please have a look at his empathy map available at:
http://prezi.com/a5tzqfyj7gr7/present/?auth_key=rz9xdke&follow=Jovatsuni&kw=present-
a5tzqfyj7gr7&rc=ref-48222591
SOLUTION
Creation of an university online community / social network
specific for university-to-job transition, connecting students in
the last year of studies to university alumni or other professionals.
I developed 2 prototype for the same solution.

3. IDEA 1: Mobile App

4. IDEA 1: Mobile App mockup

5. IDEA 2: On-site web service

6. Considerations
What I learned by testing my prototypes
I showed the stories, and mocked-up the smartphone using
PopApp. Testing the prototype I found that the idea #1 is better
defined that #2 (Am I trying to “sell” an online service, a
yearbook or a student’s card? Good point). People would not
like to go to a physical desk in order to retrive such information.
The online community would help more in getting the right
guidance. Storytelling seems to be fine
What I would do next if I was to continue working on
the project.
I would expand the outcomes in my idea #1, iterating it and
defining more deeply the steps Nico has to get through along
the interaction with the service.

7. Thank You.
I look forward to read your remarks.