Concept for a unique Mediterranean Art Centre

1. The Mediterranean Art Centre
Guillermo Silva Sanz de Santamaria “Arca de Noé”
EXPERIENCE MEDITERRANEAN LIFE THROUGH ITS TOP ART & DESIGN

2. El Arca del Arte® is a private initiative aimed at
improving relations between the people of the
different countries bordering the Mediterranean Sea.
Art, and the positive energy it generates, can help.
Interaction between people of different cultures on a
mutual art-interest will contribute to bring about
more understanding.
Create respect by understanding!
2008 concept El Arca del Arte © Jan G.M. van der Burg 2

3. The name of the project El Arca del Arte® is referring
to Noah's Arc , the symbol that has roots in all three
religions around the Mediterranean sea.
Does it - with Noah’s Arc - stand for safeguarding the
very best for physical survival, with our Arca it is all
about immaterial needs.
Concept and brand name are internationally
registered and relevant domain names are claimed.
2008 concept El Arca del Arte © Jan G.M. van der Burg 3

4. The idea is to gather all kind of art related activities
from countries around the Mediterranean.
To create a lively art centre where top
galleries, shops, art institutes, art services and artists
can meet,
have a platform and even have a place to practice.
Thus providing a broad audience:
the one stop experience in Europe to grasp life
from all around the Mediterranean through its
top Art and Design….
2008 concept El Arca del Arte © Jan G.M. van der Burg 4

5. -----------------------------------------------------------
Major touristic feature for the hosting city
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Attractive shopping centre for art and design
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Cultural/social meeting and education centre
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Stimulus for new ‘mixed-culture’ art forms
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2008 concept El Arca del Arte © Jan G.M. van der Burg 5

6. Noble goal, nice idea, o.k., but on a realistic base:
The ‘Arca’ will host Art and Design and promises a new
and unique formula combining museum functions
and commerce thus guaranteeing sound finance into
the future. The basic exploitation principle:
all space in the building is to be rented out.
To preserve the Mediterranean theme and the quality
of
El Arca’s content, a foundation will control
programming, promotion and funding/sponsoring.
2008 concept El Arca del Arte © Jan G.M. van der Burg 6

7. 2008 concept El Arca del Arte © Jan G.M. van der Burg 7

8. The best guarantee for a diverse and comprehensive
view on Mediterranean art will be the involvement of
the National Art Councils.
They will have their office/presentation room in El
Arca from where they can inform the public on the
main art streams in their country as well as organize
specific art events, presentations and exhibitions.
Some great artefacts permanently exhibited per
country will add up and serve the museum function of
El Arca
2008 concept El Arca del Arte © Jan G.M. van der Burg 8

9.  Top galleries from countries around the Mediterranean
 Top international galleries with art from around the Mediterranean
 Art consultant(s)
 Art Rent and Lease organization(s)
 Atelier/workshop(s) for lithography, etching, silkscreen printing, giclée-
printing, sculpt
 Frame maker(s)
 Shop(s) for Art/Design books, posters and all kind of art-prints
 Shop(s) for Art materials
 Photo/print lab(s)
 Art travel agency
 Art school(s)
 Auction company
 Cafeteria/Bar (serving only a wide variety of typical Mediterranean little
snacks….?)
 ………..
2008 concept El Arca del Arte © Jan G.M. van der Burg 9

10. The “Arca” could be a major touristic attraction for any
harbor city in one of the countries around the
Mediterranean Sea. For obvious historical reasons
- having roots of different cultures - Spain looks
favorite and then especially one of the main ports
along the Andalucian coastline.
Marbella is the first city that realizes the potential and
officially spoke of full cooperation of its department of
Urbanism to find the ideal location.
2008 concept El Arca del Arte © Jan G.M. van der Burg 10

11. The architecture of the building will be Arc-like and
spectacular.
So outspoken that it will enhance the image of the
hosting city and attract people from all over the world.
Think of what the Guggenheim
museum does for Bilbao !
2008 concept El Arca del Arte © Jan G.M. van der Burg 11

12. A total surface of 5000 m2 multi-purpose commercial
space divided over three different “functional levels”:
Expo level, only accessible at entrance fees
with flexible expo-walls rented per m1
Info level, free public space
with galleries, offices, promo-rooms, workshops, bookshop, cafetaria, etc
Service level
to be rented by participants and third parties
with storage(boxes), auditorium, offices, meeting facilities, studios
2008 concept El Arca del Arte © Jan G.M. van der Burg 12

13. Outspoken “arc-like” design/architecture
with media-exposure generating construction topics like
light (leds!), durability and sustainability.
Unique and diverse theme
Art and Design from the very source of most cultures and
civilizations: The Mediterranean Sea.
Strong commercial format
with fixed rental income on space and variable income on
facilities, services, merchandising, sponsoring and
commercial exploitation of theme-related (book)shops
and cafeteria.
2008 concept El Arca del Arte © Jan G.M. van der Burg 13

14. For more information and references mail the
initiator
Jan G.M. van der Burg at vndrbrg@planet.nl or call :
+31 6 53 25 55 15
2008 concept El Arca del Arte © Jan G.M. van der Burg 14