Evaluating communication efforts for energy savings. The RACES project.
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Evaluating communication efforts for energy savings. The RACES project.

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RACES was a LIFE+ project to raise awareness con climate change and energy savings. One of its main aim was to test if and how communication efforts towards a specific group of people could lead ...

RACES was a LIFE+ project to raise awareness con climate change and energy savings. One of its main aim was to test if and how communication efforts towards a specific group of people could lead changes in behaviors. To measure this changes one of the main actions of the project was the “Carbon Budget” (CB) which involved almost 250 families in a long monitoring of CO2 emissions generated by family’s energy consuming behaviors. Main objective of the CB was to evaluate “if” and “how much” the participation in the project was a real trigger for participants “effort” in changing behaviours, compared to own previous consumption standards.

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Evaluating communication efforts for energy savings. The RACES project. Evaluating communication efforts for energy savings. The RACES project. Presentation Transcript

  • The Races projectEvaluating communication efforts and urban climateconstraints for energy savings Valentina Grasso, Alfonso Crisci, Francesco VaccariINTERNATIONAL CONFERENCE ON URBAN CLIMATE AND HISTORY OF METEOROLOGY 25 - 26 February 2013 - Florence, Palazzo Medici Riccardi
  • Races project“Raising awareness on climate and energy savings” Funded: LIFE + Period: 01/01/2009 – 30/04/2011 5 cities: Florence, Modena, Trento, Potenza, Bari Leader: Florence Municipality Partners: CNR – Ibimet; Modena Municipality; Fondazione E. Mach (TN); EURO-NET; Bari University Communication andAim awareness raising on  Schools Families calimte change and  Public energy savings at stakeholders local level. Inform and engage!
  • The urban dimension of climate chenge• Communicate climate change topics• “City” as the perfect local dimension• Inform and engage
  • carbon budget monitoring - contest http://www.liferaces.eu - http://community.liferaces.euwho 250 families Heatingwhat Electric power Mobility November 2009 –when October 2010 Florence, Trento,where Modena, Bari, Potenza Self-reading of meters how and self reporting on web platform
  • participants Volounteers participating in the carbon budget Starting group: 316 families Active participants: 247 families Valid results: 185 familiesUsersCity BA FI MO PZ TN TotalUnvalid 7 21 10 20 4 62Valids 17 135 11 6 16 185Total 24 156 21 26 20 247
  • Florence participants Families starting: 180 Families completing: 156
  • data collected Structural data energy use• Family: components n.° and age • Baseline 2008: power; heating; km driven.• Household: – House type (building, cottage,..) – Construction year – Area (center, suburbs) Monitoring period: – Floor – Rooms; square meters; height 8-12 months – N. window Requested a minimum 3 self- – Dishwasher / air conditioner reading of:• Mobility: • Power (kWh) – Type of car/moto; fuels; engine size; access to public transport • Heating • Km driven
  • the “climate” factor Histogram of Relative importance of agents having impacts on each CB energy sector considered
  • Evaulating the “effort” Rewarding EFFORT and not EFFICACY Normalization: • Power: • EFFORT: average reduction % consumption days; compared to 2008 in the 3 areas. family components; square meters; • Heating: •NET REDUCTION: reduction % consumption days; compared to 2008 normalized for family components; monitoring days. square meters; HDD-heating degree days. •FINAL REDUCTION: absolute • Mobility: reduction gained as CO2 Kg. consumption days; fam. components; Rainy days
  • effort index - “yes, we can”
  • efficacy: energy savers
  • results scheme Savings Effort Monitorin Power Heating Mobility 2008 CB Kg CO2City % g days sector sector sector Kg CO2 CO2 savings %Potenza +30% +46% 323 -28% -56% +131% 8.677 10.546 +1.869Bari -25% -31% 280 -56% -12% 0% 4.962 2.657 - 2.305Florence -17% -1% 323 -34% -10% 11% 7.739 7.110 - 629Modena -13% -10% 326 -16% -24% -2% 9.197 6.688 - 2.509Trento -13% 0% 345 -10% -7% -37% 9.592 8.712 - 880 Median value -15% -2% 323 -47% -14% -2% 7.247 6.335 - 912
  • best players Families engaged in monthly monitoring gained the best results Effort Savings Power sector Heating sector Mobility sector index* * effort * effort * effort *First -44% -26% -68% -33% -45%501- 100 -32% -15% -57% -22% -24%1 - 150 -19% -8% -53% -17% -8%1 - 174 -17% -5% -48% -14% -3% *calculated as median value on selected sample
  • To be or not to be ENGAGED
  • final remarks• Feedbacks are very useful to engage in energy conservation practices the more frequent the monitoring, greater the savings• Engaging citizens give access to “data”• Communication activities project can help research - “Collaborative science” approach
  • Thank you! Valentina Grassov.grasso@ibimet.cnr.it @valenitnaData available onhttps://github.com/alfcrisci/races_analitics