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Attracting More Guests Through the Power of Visual Storytelling

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To read the narration that accompanies the slides, visit: http://vfmleonardo.com/downloads/HHAPresentation.pdf …

To read the narration that accompanies the slides, visit: http://vfmleonardo.com/downloads/HHAPresentation.pdf
http://bit.ly/VFMHHA

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  • 90% of all information that gets transmitted to our brain is visual
    Humans process visuals 60,000 times faster than text
    Video now appears in 70% of search results
    There are over 220 billion photos on Facebook alone
    Online video inspired 60% of leisure travelers to plan a vacation
  • The Matrix
    Terminator
    Ocean’s 11
    Titanic

Transcript

  • 1. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 2.  Understand what storytelling is, and why it matters to hotel marketers  Tell stories on yourhotel.com + social + mobile  Yes, visual storytelling impacts the booking  Bringing your story to market To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 3. What is Storytelling? To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 4. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 5. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 6. Content Story
  • 7.  Grabs attention  Inspires action  Is shared  Is remembered To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 8. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 9.  Combine photos, videos, virtual tours  Produce professional and “social imagery”  Encourage guests to share  Make it “Snackable”  Optimize with keywords, hashtags, location, descriptions To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 10. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 11. 60,000 To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 12. 86% view 10+ images VFM Leonardo, 2013
  • 13. Top 10 Viewed Images on Travel Websites 1. Guest Rooms 2. Restaurant 7. Pool 3. Recreation 8. Amenity 4. Lobby 9. Exterior 5. Map 10. Bar/ Lounge 6. Business Center
  • 14. guest rooms are viewed 2x more than the 2nd most popular category, restaurants VFM Leonardo
  • 15. media consumption is 30% higher on smartphone than desktop VFM Leonardo, 2013
  • 16. Optimized Optimized Compatible Compatible
  • 17. photos on generate 53% more likes than the average post Hubspot
  • 18.  Search engine optimization and search engine marketing will get customers to your front door, but what will make them choose you? To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 19. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 20. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 21. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 22. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 23. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 24. Your video doesn’t have to be a Hollywood production… @vfmleonardo
  • 25. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 26. Joined: April 6, 2013 Joined: May 2, 2013
  • 27. 63 % of travel shoppers are influenced by others’ testimonials Red Rocket Media
  • 28. Trust Completely/ Don’t Trust Somewhat Much/At All Source: Nielsen Global Trust in Advertising Survey 2012
  • 29.  Source  Curate  Publish  Amplify To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 30. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
  • 31. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA