How to deliver an experience and not just a product

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One of the trademarks of leading companies is the quality of service they provide to their customers. These slides talk of the need to provide customers an experience of your brand and not just a product.

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How to deliver an experience and not just a product

  1. 1. How to deliver an experience and not just a product
  2. 2. • One of the most crucial things that make a brand a brand is the quality of service they provide to their customers. • The thing that remains etched in the memory of the customer once the product is sold is the kind of service you’ve provided to him. • This is of profound importance to Startups which are new in the market and yet to make their customer base.
  3. 3. Snag Free Online Experience • The online experience is the first impression that you give to your customer about your company. • Since most of the startups have an online presence, providing a snag free online experience is of prime importance. • As statistics have it, 5 seconds is all it takes to engage a customer on a website. 30% of them leave and 40% of them never come back.
  4. 4. Robust Delivery Services • If it is an e commerce site that you’re running, having a healthy delivery service to your customers is of prime importance. • A timely and an efficient delivery service is what sets big players like Amazon and Flipkart apart from the rest of the crowd.
  5. 5. The Surprise Element • The service apart, what impresses the customers is the surprise element that comes along with the product. • Successful companies usually pack something as a gift along with the product that would be useful to the person the product is intended to. • The gift might be small but big enough to win their hearts.
  6. 6. Constant Surveys Constant Surveys serve two purposes to the Starups. One you get to know of your flaws from a customer’s perspective(for free, Of Course) Two, by taking his advice and giving a customer his dignity, he gets the feeling of belongingness to the company as he is virtually made part of the business. This could go a long way as far as the relationship with the customer is concerned.
  7. 7. Social Media and Mobile Presence • The sale doesn’t just end with the bill being cleared with the customer. This is the beginning of another journey. • Through the Social Media and the Mobile presence that you have, you need to be in constant touch with them. Sending them mails telling them about the catchy deals that you have to offer could do you a lot of good.
  8. 8. Word-of-Mouth Marketing • The most effective kind of marketing when it comes to the conversion ratio is the word-of-mouth marketing that your customers do for you. • For that to happen and for the customer to do the marketing for you, you need to get closer to the customer and not just deliver him a product but an experience.
  9. 9. A story focusing on the above mentioned points can be had at: http://www.utthishta.com/how-to- deliver-an-experience-to-your- customers/
  10. 10. Contact Us • www.utthistha.com • Blog : http://www.utthishta.com/blog/ • Slideshare: http://www.slideshare.net/Utthishta • Youtube: http://www.youtube.com/UtthishtaSeedFund • Google + https://plus.google.com/108795327446527541978/ https://www.facebook.com/utthishta @Utthistha

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