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Upload Lisboa 2012: Kiruba Shankar Eswaran : Mobile Payments & its convergence with Mobile Marketing

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Tem sido o responsável pelo desenvolvimento do Mobile Money Business da TIMWE, fazendo-o crescer até se tornar no fornecedor global de faturação com o maior número de ligações diretas às Mobile …

Tem sido o responsável pelo desenvolvimento do Mobile Money Business da TIMWE, fazendo-o crescer até se tornar no fornecedor global de faturação com o maior número de ligações diretas às Mobile Carriers de todo o mundo. Antes da TIMWE, Kiruba trabalhou para um grande fornecedor de serviços de IT na Índia e nos EUA. Enquanto líder de diversas iniciativas e aplicações, ele ajudou a reduzir custos e a aumentar a produtividade, solucionando os congestionamentos em diversos processos e sistemas para algumas das empresas da Fortune 500. Kiruba tem um bacharelato em Engenharia com especialização em Eletrónica e Comunicação e um MBA com especialização em Marketing e Estratégia.

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  • $1,3 Trillionby 2017
  • 254 Billion USD to $730 Billion USD
  • 254 Billion USD to $730 Billion USD

Transcript

  • 1. PRIVATE AND CONFIDENTIALMobile Payments& its convergence with Mobile Marketing- Kiruba Shankar Eswaran
  • 2. TIMWE/ at a glanceGlobal provider ofmobile monetizationsolutions Growing double Launched in 2002 digit year after year Operations in over 75 Partnerships with countries state-of –the- art content and technology providers 26 local offices Connections with over 280 carriers on 5 continents Over 5 years of consecutive Access to almost organic growth 3 bn mobile users across the globe2
  • 3. Global Player / with strong local implementation3 75+ countries | 26 offices | 280+ Mobile Carriers | 3Bi mobile users
  • 4. Mobile Payments What is it ?8. Future Roadmap 4
  • 5. What is it ?Payment for goods or serviceswith a mobile device such asa Mobile Phone, Tablet orother such device -- Juniper Research5
  • 6. Two Broad Categories Remote Mobile Payment The storefront or retailer is remote to the mobile phone user. Proximity Mobile Payment The storefront or retailer is physical and the user is located at or near to the storefront or retailer6
  • 7. Remote Mobile Payment What is it ?8. Future Roadmap 7
  • 8. Direct to Bill Placing the purchase of Digital Goods & Services on your Mobile Phone Bill8
  • 9. Mobile Web & App PaymentsAccepting Credit &Debit Cardson Mobile Browsers ,Mobile App stores andinside Mobile Apps9
  • 10. Mobile Wallet Transfer & Payments done using a second wallet on your Mobile  Stored Value Account  Credit or Debit Based Google Wallet - Online Demo10
  • 11. Proximity Mobile Payment What is it ?8. Future Roadmap 11
  • 12. Mobile at Point of Sale Using Mobile to pay for the Goods you purchased with a physical merchant  Stored Value Account  Credit or Debit Based Google Wallet NFC – Demo Debit or Credit Based12
  • 13. Mobile as Point of Sale Using Mobile as a Point-of-Sale Device to charge the customers for the purchase Paypal here - Demo13
  • 14. Mobile Payments How is the market & Where is it heading ?8. Future Roadmap 14
  • 15. Market Trend – Interesting Figures Total Mobile Payments Industry -- Juniper Research15
  • 16. Market Trend – Interesting Figures Remote mPayment Market – Gross Merchandise Sales -- Juniper Research16
  • 17. Market Trend – Interesting Figures NFC Payments – Gross Merchandise Sales -- Juniper Research17
  • 18. Convergence of Mobile Payments & Mobile Marketing What is it ?8. Future Roadmap 18
  • 19. How’s the future like ? Mobile payments at the heart of retail marketing Mobile Marketing Customer Customer Retention Acquisition Customer Shopping in Relationship Store Management19
  • 20. Thank You ! Kiruba.Eswaran@timwe.com8. Future Roadmap 20