Developed new marketing strategy for Italian designer wallpaper company Jannelli e Volpi for final project in Workshop in Design-Based Industries course. Consulted founder & shadowed staff at JV Concept Store to gather field data about daily operations and sales. Collaborated with international team (Australia & Italy).

2. agenda

5. product

13. Cole&Son
Flowers
Origin
Bloomingdale
Hooked
On
Walls
Kimono
Club
Sanderson
Parchment
Flowers
Giardini
Vento
D’Oriente
Arte
Carapace

14. ITALIAN
COMPETITORS
PRICE:
Price
per
roll
of
finest
vinyl
~
€20-­‐25
PRODUCT:
Vinyl
wallpaper
STYLE:
classic
and
old
fashioned.
An
opulent
and
sterotyped
“italian
taste”
DISTRIBUTION:
focused
on
foreign
markets
(eastern
Europe).

15. English
brand
founded
in
1860:
• internaQonally
renown
in
the
field
of
interior
design
and
decoraQng
• excepQonal
quality,
experience
and
know
how
• innovaQon
in
use
of
colors
and
producQon
techniques
Several
collecLon
and
various
design
printed
in
UK
and
distributed
worldwide:
• bold
stylised
flowers
• classic
English
landscapes
• plain
textures
• smart
stripes
• trellises
• small
scale
moQfs
Price:
„Parkment
flowers”
collecQon
–
„Sweet
Bay”
:
€89-­‐98
for
roll
(10.05x0.53
sqm)
THINKING
TO
WALLPAPER…
The
briQsh
compeQtor