AGELESS & INTERGENERATIONAL
PLANNING PERSPECTIVES
Housing Conference – May 16 2014
Helen Foster
Foster Strategy, LLC
Foste...
The 50+ Market is EVERYONE’S MARKET
 Persons 50+ represent half of all U.S.
homeowners.
 Over one in every eight (or 13....
WHERE WILL WE LIVE AT 55+?
 90% of consumers plan to “age in place” in a
traditional home versus move to an age-
qualifie...
FAMILY CHOICESINDIVIDUAL CHOICES
Nursing
Care
55-75 80-90Entry
Ages
µ=Approx 60 µ=Approx 65 µ=Approx 78 µ=Approx 82 µ=Appr...
55+, AGELESS & INTERGEN
 Why AQ?
• Needed by communities
• Wanted by consumers
 As developers, we all serve consumers
50...
“AGELESS PLACES” ARE “BEST
PLACES”
Livable Communities,
Best Places to Live,
Best Places to Retire,
and Best
Intergenerati...
 Ageless living … accommodates all,
but with thoughtful attention to 50+
consumers
 “Build for 50+ and you build for all...
AGELESS & TERGENERATIONAL:
PLANNING PRINCIPLES
 Promote organic, “at will” connections
 Seek to extend one’s current lif...
Me My Group
Affinity
Group
Mass
Meaningful
Experiences
50+ Consumers …
WHAT DO THEY WANT?
RANCHO MISSION VIEJO
 South Orange County, CA –
A working ranch, a 25,000
acre reserve, and a 24,000
acre masterplan
deve...
RANCHO MISSION VIEJO
 Many builders. Masterplan
developer handling
development/programming of all
community amenities and...
RMV: AQ APPROACH
 Location as key amenity: naturally intergen
 Leverage connections with the BROADER
community – package...
LIFESTORY RESEARCH - RMV
0% 10% 20% 30% 40% 50% 60%
Parks
Food & Beverage Facility
Meeting Room
Community Center
Arts & Cr...
Rancho Mission Viejo: Gavilan (55+) Clubhouse
Rancho Mission Viejo: Ranch House Pool & Splash Zone
Rancho Mission Viejo: Outpost Pool
Rancho Mission Viejo: Outpost Firepit
Rancho Mission Viejo: Guest House/Welcome Center
WILLOW VALLEY COMMUNITIES
 A paradigm-busting continuing care
community located in Lancaster, PA
 Has attracted more tha...
Willow Valley Communities: Aquatics at The Cultural Center
Willow Valley Communities: Camp Willow
Willow Valley Communities: The Clubhouse (opens July 2014)
Willow Valley Communities: The Clubhouse (opens July 2014)
Housing Opportunity 2014 - Intergenerational Living: Housing and Communities for All Ages, Helen Foster
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Housing Opportunity 2014 - Intergenerational Living: Housing and Communities for All Ages, Helen Foster

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Helen Foster, Foster Strategy, LLC

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Housing Opportunity 2014 - Intergenerational Living: Housing and Communities for All Ages, Helen Foster

  1. 1. AGELESS & INTERGENERATIONAL PLANNING PERSPECTIVES Housing Conference – May 16 2014 Helen Foster Foster Strategy, LLC FosterStrategy@gmail.com
  2. 2. The 50+ Market is EVERYONE’S MARKET  Persons 50+ represent half of all U.S. homeowners.  Over one in every eight (or 13.1%) of the population is 65+. The ratio increases to one in five as the last Boomers turn 65 in 2029.  Persons reaching age 65 have an average life expectancy of an additional 18.8 years. AN AGING POPULATION OUTLOOK & OPPORTUNITIES
  3. 3. WHERE WILL WE LIVE AT 55+?  90% of consumers plan to “age in place” in a traditional home versus move to an age- qualified community (AARP, 2011)  Age-qualified housing developers serve only a tiny fraction of the age-qualified audience … 3%, 5% (7% of people over 75 - NIC) “… Leading-Edge Boomers will not settle gracefully into a quiet retirement and decide to move to traditional seniors’ housing communities for years (if they ever do).” John McIlwain ULI, Housing in America, The Baby Boomers Turn 65
  4. 4. FAMILY CHOICESINDIVIDUAL CHOICES Nursing Care 55-75 80-90Entry Ages µ=Approx 60 µ=Approx 65 µ=Approx 78 µ=Approx 82 µ=Approx 84 µ=Approx 85 Age-Targeted Community Age-Qualified Community CCRC Independent “Congregate” Living 55-75 70-9070-85 Assisted Living or Alzheimer’s Care 80-90 Active Adult Service Enriched THE 55+ HOUSING CONTINUUM AGE-TARGETED, AGE-QUALIFIED, SERVICE-ENRICHED
  5. 5. 55+, AGELESS & INTERGEN  Why AQ? • Needed by communities • Wanted by consumers  As developers, we all serve consumers 50+, or we will  Ageless development and intergenerationalism: essential to the long- term appeal and sustainability of all built communities – especially age-qualified
  6. 6. “AGELESS PLACES” ARE “BEST PLACES” Livable Communities, Best Places to Live, Best Places to Retire, and Best Intergenerational Communities … ALL are characterized by similar criteria … Ageless Places Connections with Others Choice & Individuality Mobility & Access Livability & Aesthetic Appeal Health & Vitality Security and Stability Inspiring & Fun Places – Indoor & Out
  7. 7.  Ageless living … accommodates all, but with thoughtful attention to 50+ consumers  “Build for 50+ and you build for all,” but the reverse is not true … and so it goes for intergenerational programming AGELESS LIVING A NEW APPROACH
  8. 8. AGELESS & TERGENERATIONAL: PLANNING PRINCIPLES  Promote organic, “at will” connections  Seek to extend one’s current lifestyle (not too programmed, paternalistic or aspirational)  Start with family  Find “neutral ground”  Promote “aging well” in the community
  9. 9. Me My Group Affinity Group Mass Meaningful Experiences 50+ Consumers … WHAT DO THEY WANT?
  10. 10. RANCHO MISSION VIEJO  South Orange County, CA – A working ranch, a 25,000 acre reserve, and a 24,000 acre masterplan development  Ultimately will encompass 14,000 homes, 6,000 of which will be age qualified 55+  Why “AQ”? – density, dual absorption, marketability
  11. 11. RANCHO MISSION VIEJO  Many builders. Masterplan developer handling development/programming of all community amenities and shared community assets  Desire to appeal to a broader market segment (than AQ’s standard 5%’ish)  A fresh approach to ageless living … “remove the barriers”
  12. 12. RMV: AQ APPROACH  Location as key amenity: naturally intergen  Leverage connections with the BROADER community – package the FULL experience  Provide depth, variety and relevance – but be mindful of scale (max value in HOA)  Promote “active” and “passive” uses of space, resident-driven programming  Promote intergenerational interaction, but thoughtfully mix separate vs. shared amenities
  13. 13. LIFESTORY RESEARCH - RMV 0% 10% 20% 30% 40% 50% 60% Parks Food & Beverage Facility Meeting Room Community Center Arts & Crafts Room Social Area Game Room Playground Athletic Workout Room Swimming Pools Health & Fitness Center Keep Feature Separate Which features do AQ prospects (ages 50-69) want to keep separate?
  14. 14. Rancho Mission Viejo: Gavilan (55+) Clubhouse
  15. 15. Rancho Mission Viejo: Ranch House Pool & Splash Zone
  16. 16. Rancho Mission Viejo: Outpost Pool
  17. 17. Rancho Mission Viejo: Outpost Firepit
  18. 18. Rancho Mission Viejo: Guest House/Welcome Center
  19. 19. WILLOW VALLEY COMMUNITIES  A paradigm-busting continuing care community located in Lancaster, PA  Has attracted more than 2,500 residents from 37 states  In its most recent expansion, the average age at move-in in is 67  Delivers a thoughtful/expansive mix of “ageless” resident infrastructure and programming
  20. 20. Willow Valley Communities: Aquatics at The Cultural Center
  21. 21. Willow Valley Communities: Camp Willow
  22. 22. Willow Valley Communities: The Clubhouse (opens July 2014)
  23. 23. Willow Valley Communities: The Clubhouse (opens July 2014)
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