Intro webinar sf and sr_6-28-10-rev


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  • Marcie Lachman, Ph. D., Professor and Director Lifespan Developmental Psychology Lab at Brandeis University, Stefan Agrigoroaei
  • New Book titled Shift: Midlife Opportunity and the Transition to a New Stage of Life will be released in late 2010. 
  • Met Life/ Civic Ventures: New face of Work study- 70% of those over 50 interviewed plan to work. Why? 59% for social connections, 57% for a sense of meaning and purpose, 52% for additional income (“purpose with a paycheck”) Episodic, informal: helping neighbors, friendly visiting Episodic, formal engagement: Special events, short-term projects Ongoing formal engagement: mentor, tutor, coach, hospital aid, museum docent Sustained work, often for a specific term: stipended service programs in Education, Caregiving, Youth Services Part-time or seasonal nonprofit or public sector work: nonprofit or public agency worker, childcare worker Full-time, nonprofit or public sector work: teacher, nurse, nonprofit manager
  • Midlife adults 50+ are looking for Flexibility, Opportunity to use skills and experience, Purpose and Meaning- making a difference, Leadership/ new roles, Creative compensation/ benefits
  • Intro webinar sf and sr_6-28-10-rev

    1. 1. PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar July 21, 2010
    2. 2. TODAY’S PRESENTERS <ul><li>Suzanne Flint, Library Programs Consultant, California State Library [email_address] or 916-651-9796 </li></ul><ul><li>Stephen Ristau, Fellowship Coordinator [email_address] or 503-281-4305 </li></ul><ul><li>Analisa Svehaug, Social Media Coordinator, HyperArts [email_address] or </li></ul><ul><li>510-339-6084 </li></ul>
    3. 3. TODAY’S AGENDA <ul><li>Welcome </li></ul><ul><li>Fellowship Purpose and Background </li></ul><ul><li>Goals and Learning Philosophy  </li></ul><ul><li>Knowledge Base Behind Fellowship   </li></ul><ul><ul><li>The changing nature of aging and the new longevity </li></ul></ul><ul><ul><li>Who are the Boomers and Why do They Matter? </li></ul></ul><ul><ul><li>Transforming Libraries in Response </li></ul></ul><ul><li>Fellowship Structure and Course Content </li></ul><ul><ul><li>Social media strategy </li></ul></ul><ul><ul><li>Activities pre-institute </li></ul></ul><ul><ul><li>Portland institute </li></ul></ul><ul><ul><li>On-line learning community </li></ul></ul><ul><ul><li>Surveys and evaluation </li></ul></ul><ul><li>Questions & Answers </li></ul>
    4. 4. FELLOWSHIP PURPOSE <ul><li>Increases in longevity have created a “new life stage” (of almost 30 years) between middle and late life. </li></ul><ul><li>Boomers (adults born between 1946-1964) are the first cohort to move through this new stage; they account for 78 million Americans. </li></ul><ul><li>Library services for “seniors” do not match the characteristics, talents, or interests of this Boomer generation. </li></ul><ul><li>Expand library innovation in serving and engaging this population of adults, ages 50+, transforming libraries in the process. </li></ul>
    5. 5. BACKGROUND <ul><li>National initiative undertaken by Libraries for the Future [2006-2009] </li></ul><ul><li>California initiative trained 44 libraries, assisted 30 with community assessments, funded 24 targeted grants up to $20,000 each, and disseminated lessons learned [2007-2010]. </li></ul>
    6. 6. CALIFORNIA RESPONSES <ul><li>Boomer Information Zone (BIZ) provided a space and resources for Boomer networking, re-careering and social networking. </li></ul><ul><li>Taking the Bite Out of the Sandwich Years connected Boomers to local resources on topics about redefining aging, caring for an aging parent, and re-careering. </li></ul><ul><li>BeHealthy5 offered a program series and monthly activity checklists promoting financial, mental, social, physical and spiritual health. </li></ul><ul><li>Tame Your Tech allowed users to experiment with and evaluate technology gadgets for free. </li></ul><ul><li>Feed Your Head featured experts on brain fitness and healthy aging. </li></ul><ul><li>Digital Stories gathered first-hand accounts of 1960’s public school integration efforts and brought a community together. </li></ul><ul><li>Volunteer Hub facilitated community-wide opportunities for Boomer volunteers via a library volunteer webpage and conference. </li></ul><ul><li>Volunteer Speakers Bureau enabled Boomers to share a lifetime of expertise while helping the library provide low-cost programming. </li></ul>
    7. 7. WHAT IS A FELLOWSHIP? <ul><li>A Fellow is part of a group of people who work together as peers in the pursuit of knowledge or practice. </li></ul><ul><li>The Fellowship will provide you with information and ideas but as important, it will help you frame productive questions. </li></ul><ul><li>You, as Fellows, must each precipitate and participate by sharing your knowledge, asking questions, joining in conversations, mentoring each other, and trying new things. </li></ul>
    8. 8. LEARNING PHILOSOPHY <ul><li>As adult Fellows, we believe you: </li></ul><ul><li>Are self-directed </li></ul><ul><li>Have life experiences and knowledge worth contributing </li></ul><ul><li>Are goal-oriented </li></ul><ul><li>Are relevancy-oriented </li></ul><ul><li>Are practical </li></ul><ul><li>As leaders/facilitators, we believe our role is to: </li></ul><ul><li>Create a conducive and stimulating learning environment </li></ul><ul><li>Engage knowledgeable and thought leaders and practitioners </li></ul><ul><li>Keep barriers to participation low </li></ul><ul><li>Provide feedback and facilitate participation among Fellows </li></ul>
    9. 9. HOW LEARNING IS CHANGING <ul><li>Individuals will increasingly reshape institutions, rather than vice versa </li></ul><ul><li>So to “transform” our libraries, we must start with the journey that each of us must make as individuals </li></ul><ul><ul><li>Trajectory: Know where you’re going – What are you most passionate about? </li></ul></ul><ul><ul><li>Leverage: Connect with others and mobilize resources that already exist </li></ul></ul><ul><ul><li>Pace: Become agile and willing to risk so that you can move quickly in response to change and opportunity. </li></ul></ul>
    10. 10. Blue Zones- Keys to Longevity <ul><li>Move Naturally  – Make your home, community and workplace present you with natural ways to move. Focus on activities you love, like gardening, walking and playing with your family. </li></ul><ul><li>Right Outlook  – Know and be able to articulate your sense of purpose, and ensure your day is punctuated with periods of calm. </li></ul><ul><li>Eat Wisely  – Instead of groping from fad diet to fad diets, use time-honored strategies for eating 20% less at meals. Avoid meat and processed food and drink a couple of glasses of wine daily. </li></ul><ul><li>Belong to the Right Tribe  – Surround yourself with the right people, make the effort to connect or reconnect with your religion and put loved ones first. </li></ul>SOURCE: Dan Buettner,
    11. 11. Who Are The Baby Boomers? GI Generation 1905-25 50,000,000 Silent Generation 1926-45 35,000,000 Baby Boomers 1946-64 78,000,000 Generation X 1965-82 65,000,000 Millennials 1983-02 80,000,000 45,000,000
    12. 12. One out of every three adults in America is a Baby Boomer. Source: US Census
    13. 13. Boomer General Characteristics <ul><li>Compared to previous generations, </li></ul><ul><li>this cohort generally: </li></ul><ul><li>Is living longer and healthier lives </li></ul><ul><li>Has greater affluence with more options for work, learning and leisure </li></ul><ul><li>Better educated, skills, and knowledge </li></ul><ul><li>Higher expectations </li></ul>
    14. 14. 18-49 50+ 135.3 million 91.5 million The “target” demographic? Source: US Census 2007 2017 +23% 113.0 million +1% 136.3 million
    15. 15. A New Life Stage: Not Your (Grand) Parents Retirement <ul><li>30 years added to the middle of life </li></ul><ul><li>Uncharted territory with new opportunities and challenges </li></ul><ul><li>Impacts boomers and the generations that follow </li></ul>
    16. 16. “ Good news, honey – seventy is the new fifty.”
    17. 17. Understanding Boomer Behavior Early “Fall” Feel Young Inner-directed Diverse life stages Diverse lifestyles “ Ageless” “ Self” Centered Transformational Optimistic Psychology SOURCE : Matt Thornhill, The Boomer Consumer Sociology Anthropology
    18. 18. Healthy Lifestyles <ul><li>Add points here </li></ul>SOURCE: Paul Nussbaum,
    19. 19. <ul><li>Studies show that physical and cognitive declines can be reduced, delayed, or prevented by: </li></ul><ul><li>Getting a good education </li></ul><ul><li>Having a high sense of control </li></ul><ul><li>Reducing stress and anxiety </li></ul><ul><li>Exercising regularly </li></ul><ul><li>Staying socially engaged </li></ul><ul><li>Engaging in cognitively stimulating activities </li></ul><ul><li>Effects are most beneficial when started early in adulthood </li></ul>Successful Aging: Six Protective Factors SOURCE: Lachman & Agrigoroaei, 2008
    20. 20. Spirituality Slide- tbd
    21. 21. New Options for Life After 50 <ul><li>Motivated to: </li></ul><ul><li>Use their knowledge, skills, assets productively </li></ul><ul><li>Have better balance between work, learning and leisure </li></ul><ul><li>Find meaning and passion-give back </li></ul>Childhood Adulthood Later Adult Childhood Adulthood Later Adult “ Traditional Retirement” New Paradigm
    22. 22. A New Vision of Work After 50 <ul><li>Civic Ventures…helping society achieve the greatest return on experience </li></ul><ul><li> </li></ul>
    23. 23. Episodic formal engagement Part-time or seasonal nonprofit or public sector work Sustained work, often for a specific term Episodic, Informal participation Ongoing formal engagement Fulltime nonprofit or public sector work Occasional Low level commitment No organized volunteer structure Intermittent One-time commitment Organized volunteer structure Regular 2-5 hrs/week over 6-12 months/year Ongoing 10-15 hrs/week 9-12 months/yr Part-time 16-32 hrs/week Full-time 40 hrs/week Social entrepreneur Full-time+ Significant commitment of financial resources Salary or benefits possible but not likely Socially- responsible business creation Full-time+ and/or Significant commitment of financial resources Salary or benefits Investment returns Wages or Salary Health benefits Other employee benefits Wages or Salary Possible employee benefits Stipend Transportation Or meal expenses Insurance Possible expense reimbursement Encore Careers SOURCE: The Spectrum of Social Purpose Work SOCIAL VENTURES PAID STIPENDED UNPAID
    24. 24. Implications <ul><li>Boomer age citizens consider themselves in early “middle age,” feel younger than they are, and are inner-directed now – don’t treat them like they are old or “seniors.” </li></ul><ul><li>Knowing their age doesn’t tell you their life stage – take age out of your thinking </li></ul>
    25. 25. <ul><li>They have a myriad of life styles – not “one size fits all” programs </li></ul><ul><li>American midlife adults 50+ are optimistic, driven, transformational – rethink your volunteering programs </li></ul>
    26. 26. Library Innovation <ul><li>Libraries for the Future Lifelong Access Libraries Initiative </li></ul><ul><li>TLA50 Innovation- provide examples of </li></ul><ul><ul><li>Partnerships </li></ul></ul><ul><ul><li>Program </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Place </li></ul></ul><ul><ul><li>Position </li></ul></ul>
    27. 27. TLA50 Innovation <ul><li>Santa Monica Award Winning PSA </li></ul><ul><li> </li></ul><ul><li>Monterey Public Library </li></ul><ul><li> </li></ul>
    28. 28. FELLOWSHIP OVERVIEW <ul><li>Today’s webinar </li></ul><ul><li>Pre-institute activities 7/21-9/14 </li></ul><ul><li>Institute in Portland 9/15-9/17 </li></ul><ul><li>Interim Survey 9/22-10/6 </li></ul><ul><li>Online Learning 9/28-5/9 </li></ul><ul><li>Final Survey 5/11-5/25 </li></ul>
    29. 30. SOCIAL MEDIA <ul><li>Transforming Life After 50 Website: </li></ul><ul><li> </li></ul><ul><li>Social Media: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    30. 31. PRE-INSTITUTE ACTIVITIES <ul><li>Pick 1 of the following activities: </li></ul><ul><li>Media Scan </li></ul><ul><li>Read: article (available as download?) </li></ul><ul><li>Watch CNBC Brokaw Report: Boomer$ </li></ul><ul><li>Intentional Conversations </li></ul><ul><ul><li>Question 1 </li></ul></ul><ul><ul><li>Question 2 </li></ul></ul><ul><ul><li>Question 3 </li></ul></ul>
    32. 33. ON-LINE LEARNING <ul><li>Online Learning Courses </li></ul><ul><ul><li>09/28 to 10/18: Leadership & Facilitation </li></ul></ul><ul><ul><li>11/02 to 11/22: Community Assessment </li></ul></ul><ul><ul><li>December 2010: BREAK </li></ul></ul><ul><ul><li>01/04 to 01/24: Partnerships & Collaborations </li></ul></ul><ul><ul><li>02/08 to 02/28: Engaged Volunteers </li></ul></ul><ul><ul><li>03/15 to 04/04: Evaluation </li></ul></ul><ul><ul><li>04/19 to 05/09: Engagement, Social Media & Programming </li></ul></ul>
    33. 34. SURVEYS & EVALUATIONS <ul><li>Pre-Survey June 15-July 7, 2010 </li></ul><ul><li>Interim Survey Sept. 22-Oct. 6, 2010 </li></ul><ul><li>Final Survey May 11-May 25, 2011 </li></ul>
    34. 35. Libraries helping to navigate the road ahead.
    35. 36. Lead. Inspire. Change the World… Again. Corporation for National & Community Service QUESTIONS & ANSWERS
    36. 37. THANK YOU! <ul><li>Suzanne Flint, Library Programs Consultant, California State Library [email_address] or 916-651-9796 </li></ul><ul><li>Stephen Ristau, Fellowship Coordinator [email_address] or 503-281-4305 </li></ul><ul><li>Analisa Svehaug, Social Media Coordinator, HyperArts [email_address] or </li></ul><ul><li>510-339-6084 </li></ul>