Crowdfunding - The First Choice, New Funding, Better Funding
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These slides were used by Tim Wright at the Deep Impact Crowdfunding Conference 2014. The session explored what makes crowdfunding the funding of choice despite it being hard work and with relatively low success rates. Using statistics and anecdote Tim set out the additional benefits that crowdfunding delivers over and above finance and linked it to the emerging Crowdasset framework model which describes the value of assets in the crowd and external to the organisation, and how to understand the diversity of value on offer there.
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Crowdfunding - The First Choice, New Funding, Better Funding
- 1. TThhee FFiirrsstt CChhooiiccee New Funding, Better Funding The 'New Normal' TTiimm WWrriigghhtt ww w.twintangibl es.co.uk tim@twintangibl
- 2. CCoonnssuullttaannccyy â˘CCrroowwddssoouurrcciinngg â˘CCrroowwddffuunnddiinngg â˘IInnnnoovvaattiioonn â˘KKnnoowwlleeddggee MMaannaaggeemmeenntt ww w.twintangibl es.co.uk tim@twintangibl
- 3. ww w.twintangibl es.co.uk tim@twintangibl
- 4. WWhhyy CCrroowwddffuunndd?? â˘AAvveerraaggee SSuucccceessss RRaattee 3300%% â˘VVeerryy HHAARRDD wwoorrkk â˘IInnccrreeaassiinngg rreegguullaattiioonn â˘IInnccrreeaassiinnggllyy ccrroowwddeedd mmaarrkkeettppllaaccee â˘MMaannyy âânnaayyââ ssaayyeerrss ww w.twintangibl es.co.uk tim@twintangibl
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- 6. UUnnssuucccceessssffuull CCrroowwddffuunnddeerrss ww w.twintangibl es.co.uk tim@twintangibl Would Recommend it Would Try Again Equity CF Reward CF 50% 79% 74% 78% Understanding Alternative Finance - Nesta, University Cambridge 2014
- 7. CCrroowwddffuunnddiinngg PPaarrttiicciippaannttss ⢠More than half of reward based crowdfunders felt they could have raised the money elsewhere ⢠More than 50% of P2P borrowers had been offered finance elsewhere Understanding Alternative Finance - Nesta, University Cambridge 2014 ww w.twintangibl es.co.uk tim@twintangibl
- 8. TThhrreeee FFuunnddaammeennttaall RReeaassoonnss â˘Better Process â˘Positive Outcomes â˘Enduring Asset CCRROOWWDDFFUUNNDDIINNGG TThhee FFiinnaannccee ooff CChhooiiccee ww w.twintangibl es.co.uk tim@twintangibl
- 9. BBeetttteerr PPrroocceessss â˘More Empowered & Owned â˘Faster â˘More Direct â˘More Transparent â˘Lowering Barriers â˘Easier? ww w.twintangibl es.co.uk tim@twintangibl
- 10. ww w.twintangibl es.co.uk tim@twintangibl
- 11. BBeetttteerr FFaasstteerr PPrroocceessss Accelerates time to market by running traditionally sequential processes in parallel ww w.twintangibl es.co.uk tim@twintangibl
- 12. BBeetttteerr FFiittttiinngg PPrroocceessss ww w.twintangibl es.co.uk tim@twintangibl
- 13. BBeetttteerr FFiittttiinngg PPrroocceessss Crowdfunding â The Scottish Perspective Glasgow Chamber of Commerce 2013 ww w.twintangibl es.co.uk tim@twintangibl
- 14. BBeetttteerr FFiittttiinngg PPrroocceessss 46% ww w.twintangibl es.co.uk tim@twintangibl Seed or Startup Capital 54% Trading More than 5 Years P2P EQUITY 52% Expansion Capital Understanding Alternative Finance - Nesta, University Cambridge 2014
- 15. BBeetttteerr OOuuttccoommeess â˘Performance â˘More than Money â˘Validation â˘Visibility â˘Networks â˘Magnetism ww w.twintangibl es.co.uk tim@twintangibl
- 16. BBeetttteerr OOuuttccoommeess How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014 ww w.twintangibl es.co.uk tim@twintangibl
- 17. BBeetttteerr OOuuttccoommeess Non Financial Support â Equity CF Understanding Alternative Finance - Nesta, University Cambridge 2014 ww w.twintangibl es.co.uk tim@twintangibl
- 18. BBeetttteerr OOuuttccoommeess Non Financial Support â Reward CF Understanding Alternative Finance - Nesta, University Cambridge 2014 ww w.twintangibl es.co.uk tim@twintangibl
- 19. ww w.twintangibl es.co.uk tim@twintangibl
- 20. BBeetttteerr OOuuttccoommeess How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014 ww w.twintangibl es.co.uk tim@twintangibl 24% Quarterly increase revenue post crowdfunding Increased revenue of equity 351% crowdfunded companies Value of every hour invested in a successful campaign $813
- 21. BBeetttteerr OOuuttccoommeess Within three months of a crowdfunding campaignâŚâŚ. 28% of companies had closed an angel investor or venture capital round. How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014 ww w.twintangibl es.co.uk tim@twintangibl 43% were in discussions with institutional investors.
- 22. EEnndduurriinngg AAsssseett Crowdassets are the new source of innovation and economic growth. Open for Business â Moving from âKnowingâ to âDoingâ! - Wright & Marom - EC Open Innovation Handbook 2014 Crowdfunding provides a perfect entry to the crowd empowered world! ww w.twintangibl es.co.uk tim@twintangibl
- 23. CCrroowwddaasssseett FFrraammeewwoorrkk Wiki Building Open Source Open for Business â Moving from âKnowingâ to âDoingâ! - Wright & Marom - EC Open Innovation Handbook 2014 ww w.twintangibl es.co.uk tim@twintangibl Crowdsourcing Viral Marketing Collaborative Economy Maker Community Turking Deep Skills
- 24. TThheessee AArree TThhee RReeaassoonnss ww w.twintangibl es.co.uk tim@twintangibl Better Process Positive Outcomes Enduring Asset CCRROOWWDDFFUUNNDDIINNGG TThhee FFiinnaannccee ooff CChhooiiccee
- 25. TThhee FFiirrsstt CChhooiiccee New Funding, Better Funding The 'New Normal' TTiimm WWrriigghhtt ww w.twintangibl es.co.uk tim@twintangibl
- 26. ww w.twintangibl es.co.uk tim@twintangibl DDoonnaattiioonn RReewwaarrdd PP22PP EEqquuiittyy