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Analysis of Italian Crowdfunding Platforms - by D.Castrataro, I.Pais (presented at crowdfuture)

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Analysis of Italian Crowdfunding Platforms by D.Castrataro, I.Pais (presented at crowdfuture)

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Analysis of Italian Crowdfunding Platforms - by D.Castrataro, I.Pais (presented at crowdfuture)

  1. 1. Analysis  of  Italian  crowdfunding  pla:orms   Daniela  Castrataro  –  Ivana  Pais   LUISS,  Rome,  19th  October  2013  
  2. 2. Analysis  of  Italian  crowdfunding   pla:orms   •  Updated  version  (October  2013)   •  ObjecLve:  to  give  an  overview  on  the  offer  and  value   of  crowdfunding  market  in  Italy   •  16  acLve  pla:orms  in  November  2012,  21  acLve   pla:orms  in  April  2013  and  2  in  launch  phase   •  27  acLve  pla:orms  in  October  2013,  14  in  launch   phase   •  30  replies  included  in  the  analysis  (21  acLve  pla:orms)  
  3. 3. Business  type  and  structure     •  An  average  of  5  partners,  3  employees  (half  of  the  pla:orms:   only  1),  2  full-­‐Lme  collaborators  and  one  part  Lme  (half  of   the  pla:orms:  zero).   •  30-­‐50  years  old,  average  age  is  lower  in  reward   •  70%  have  a  university  degree   •  Women’s  presence  is  growing:  half  the  pla:orms  employ   women,  2  pla:orms  were  funded  by  only  women   •  AcLve  pla:orms’  business  type:  7  VAT  registered,  3  managed   by  another  company,  7  Srl  (UK  Ltd),  2  Spa  ( joint-­‐stock   company),  1  Ltd  (registered  in  the  UK)   •  3  equity-­‐based  pla:orms  have  started  the  process  to  be   included  in  CONSOB  register  
  4. 4. Business  models   •  More  than  ¼  offer  their  services  for  free     •  Success  Fee  between  2,5%  and  15%   •  Planned  integraLon  of  pay-­‐for  services  in  the   next  months   •  Only  4  pla:orms  target  internaLonal  market   •  CompeLtors:  in  Italy   •  More  than  a  half  has  got  informal  types  of   collaboraLon  in  place,  less  than  a  third  formal  
  5. 5. Crowdfunding  Models  (acLve)   Odobre  2013  
  6. 6. Crowdfunding  Models     (acLve  +  launching)   Odobre  2013  
  7. 7. Pla:orms  Models  
  8. 8. Italian  Crowdfunding  Market:     total  value  
  9. 9. Most  funded  projects   •  La  cidà  nella  cidà,  Terzo  Valore  (E  900K,  300K   via  Lending,  600K  via  donaLon  crowdfunding)   •  E  fu  sera  e  fu  mahna,  Produzioni  dal  basso   (E70K)   +  DIY   •  E  179K  Padiglione  Italia,  Biennale   •  E  89K  Palazzo  Madama,  Torino  
  10. 10. Problems   •  Lack  of  culture  eg.  Difference  between   equity  and  reward.  AssociaLons  and  Networks   educator  role   •  Difficult  relaLonship  with  PA   •  Digital  divide   •  Economic  sustainability   •  Equity  pla:orms:  problems  in  finding  a   financial  intermediary  
  11. 11. Grazie!   @ivanapais   www.laretechelavora.com   ivana.pais@unicad.it   @danielaCast   hdp://twintangibles.co.uk   daniela@twintangibles.co.uk   @italiancrowdfunding   www.italiancrowdfunding.org   info@italiancrowdfunding.org  

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