China's Group buying(Groupon Clone) market Analysis(Brief)

Our Stylish Group Buying Life!

WWW.LETYO.COM

2010/07/27

AHN SEUNGHAE, Tuangou Evangelist

 Origin:
– China’s Group buying, Tuángòu (pronounced "twangowoo"), is a kind of team
buying or group buying (also known as store mobbing). Tuangou market originated
by meituan.com, the second but the most successful Groupon.com clone in China.
 Concept:
– Selling very limited number of service voucher or product within a limited time
with extremely discounted price
 Key Features of China’s Group buying
– Number of selling items: Normally one, and often sells several items
– Reselling same Items: Sometimes, one site sells same item several times, and also
several sites sell one item at different time period.
– Selling Time period: Normally one day, and often sells several days to weeks
– Discount rate: Normally 70% discount, often sells at 80%~99% discount rate.
 Types of China’s Group buying:
– Service type: Service oriented traditional Group buying, dealing service such as Spa,
restaurant, and so on.
– Product type: Selling products with very cheap price within limited time. It seems
similar with Woot.com, but actually adopts Groupon site style.
– Hybrid type: One company provides both service and products at one site, or at
two different sites.

2010 WWW.LETYO.COM All rights reserved. -2- Our Stylish Group Buying Life!

 Pure Group buying:

 Community, SNS, Consumer Info., and so on

 EC

 Portals
– Sohu.com( )


2010’ the start of China’s Group buying market

Jan Feb Mar Apr May Jun Jul

China’s Group buying market Major Events
 2010/01/16 Manzuo.com, the first Group buying trial
 2010/03/04 Meituan.com, Opened the era of Group buying in China
 2010/04/01 LETYO.COM(formerly Tuan123.net), the first Group buying aggregation site
 2010/04/01 Tuan.yoka.com, the first women community site and product oriented Group buying site
 2010/04/20 Tuan.sohu.com, the first portal site entered the Group buying market
 2010/05/06 Tuan.fantong.com, the first local business review site entered the Group buying market
 2010/06/09 Lashou.com expanded to 100 cities in China
 2010/06/10 Ayatuan.com received 110 Million CNY Investment
 2010/06/23 Oak Pacific Interactive, the biggest SNS company, entered the Group buying market
(Nuomi.com) and break the world Group buying daily deal record, 152,160 sales per day
 2010/07/08 QQ, the number one portal started Group buying site, Tuan.qq.com at Shenzhen


 More than 607 Tuangou websites in China. Including the Tuangou sites we didn’t input,
there might be more than 1000 Tuangou web sites in China.
 Compound monthly growth rate from January to July: 172%

（Source：LETYO.COM(Formerly tuan123.net). The numbers on the graph don’t include 206
still-not-launched or closed Tuangou web sites. 2010/07/12）

 Compound monthly growth rate of number of deals from March to July: 114%
 Compound monthly growth rate of number of items sold from March to July: 178%

(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)


 Compound monthly growth rate of Amount of sales from March to July: 189%



 Compound monthly growth rate of Average selling price from March to July: 4%
 Compound monthly growth rate of Hot Buying Index from March to July: 178%

* Hot Buying Index: Average number of Items sold per hour


 Compound monthly growth rate of Average number of items sold per deal from March to July: 30%
 Compound monthly growth rate of Average sales per deal from March to July: 35%



Our Stylish Group Buying Life!

China's Group buying(Groupon Clone) market Analysis(Brief)

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