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20100830 china's groupbuying market letyo mobile monday #36.pptm

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Mobile Monday #36 | China's FourSquare & Groupon on Mobile | Aug 30, 2010 @ OrangeLabs
AHN SEUNGHAE, Tuangou Evangelist

China's group buying market and Group buying aggregator on smartphone
- Introduction of China’s Tuangou Market
- Explosive Growth of Tuangou sites
- Why so many Tuangou sites in China?
- Tuangou on Smartphone, letyo.com

Published in: Business

20100830 china's groupbuying market letyo mobile monday #36.pptm

  1. 1. My Stylish Group Buying Life! WWW.LETYO.COM 2010/08/30 Mobile Monday #36 | China's FourSquare & Groupon on Mobile | Aug 30, 2010 @ OrangeLabs AHN SEUNGHAE, Tuangou Evangelist
  2. 2.  Introduction of China’s Tuangou Market  Explosive Growth of Tuangou sites  Why so many Tuangou sites in China?  Tuangou on Smartphone 2010 WWW.LETYO.COM All rights reserved. -2- My Stylish Group Buying Life!
  3. 3. Introduction of China’s Tuangou Market 2010 WWW.LETYO.COM All rights reserved. -3- My Stylish Group Buying Life!
  4. 4.  Origin: – China’s Group buying, Tuángòu (pronounced "twangowoo"), is a kind of team buying or group buying (also known as store mobbing). Tuangou market originated by meituan.com, the second but the most successful Groupon.com clone in China.  Concept: – Selling very limited number of service voucher or product within a limited time with extremely discounted price  Key Features of China’s Group buying – Number of selling items: Normally one, and often sells several items – Reselling same Items: Sometimes, one site sells same item several times, and also several sites sell one item at different time period. – Selling Time period: Normally one day, and often sells several days to weeks – Discount rate: Normally 70% discount, often sells at 80%~99% discount rate.  Types of China’s Group buying: – Service type: Service oriented traditional Group buying, dealing service such as Spa, restaurant, and so on. – Product type: Selling products with very cheap price within limited time. It seems similar with Woot.com, but actually adopts Groupon site style. – Hybrid type: One company provides both service and products at one site, or at two different sites. 2010 WWW.LETYO.COM All rights reserved. -4- My Stylish Group Buying Life!
  5. 5.  Pure Group buying:  Community, SNS, Consumer Info., and so on  EC  Portals – Sohu.com( ) 2010 WWW.LETYO.COM All rights reserved. -5- My Stylish Group Buying Life!
  6. 6. 2010’ the start of China’s Group buying market Jan Feb Mar Apr May Jun Jul China’s Group buying market Major Events  2010/01/16 Manzuo.com, the first Group buying trial  2010/03/04 Meituan.com, Opened the era of Group buying in China  2010/04/01 LETYO.COM(formerly Tuan123.net), the first Group buying aggregation site  2010/04/01 Tuan.yoka.com, the first women community site and product oriented Group buying site  2010/04/20 Tuan.sohu.com, the first portal site entered the Group buying market  2010/05/06 Tuan.fantong.com, the first local business review site entered the Group buying market  2010/06/09 Lashou.com expanded to 100 cities in China  2010/06/10 Ayatuan.com received 110 Million CNY Investment  2010/06/23 Oak Pacific Interactive, the biggest SNS company, entered the Group buying market (Nuomi.com) and break the world Group buying daily deal record, 152,160 sales per day  2010/07/08 QQ, the number one portal started Group buying site, Tuan.qq.com at Shenzhen 2010 WWW.LETYO.COM All rights reserved. -6- My Stylish Group Buying Life!
  7. 7.  More than 607 Tuangou websites in China. Including the Tuangou sites we didn’t input, there might be more than 1000 Tuangou web sites in China.  Compound monthly growth rate from January to July: 172% (Source:LETYO.COM(Formerly tuan123.net). The numbers on the graph don’t include 206 still-not-launched or closed Tuangou web sites. 2010/07/12) 2010 WWW.LETYO.COM All rights reserved. -7- My Stylish Group Buying Life!
  8. 8.  Compound monthly growth rate of number of deals from March to July: 114%  Compound monthly growth rate of number of items sold from March to July: 178% (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) 2010 WWW.LETYO.COM All rights reserved. -8- My Stylish Group Buying Life!
  9. 9. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) 2010 WWW.LETYO.COM All rights reserved. -9- My Stylish Group Buying Life!
  10. 10.  Compound monthly growth rate of Amount of sales from March to July: 189% (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) 2010 WWW.LETYO.COM All rights reserved. -10- My Stylish Group Buying Life!
  11. 11. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) 2010 WWW.LETYO.COM All rights reserved. -11- My Stylish Group Buying Life!
  12. 12.  Compound monthly growth rate of Average selling price from March to July: 4%  Compound monthly growth rate of Hot Buying Index from March to July: 178% (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) * Hot Buying Index: Average number of Items sold per hour 2010 WWW.LETYO.COM All rights reserved. -12- My Stylish Group Buying Life!
  13. 13.  Compound monthly growth rate of Average number of items sold per deal from March to July: 30%  Compound monthly growth rate of Average sales per deal from March to July: 35% (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) 2010 WWW.LETYO.COM All rights reserved. -13- My Stylish Group Buying Life!
  14. 14. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) 2010 WWW.LETYO.COM All rights reserved. -14- My Stylish Group Buying Life!
  15. 15. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web sites, including the deals from January to July 23th, 2010.) 2010 WWW.LETYO.COM All rights reserved. -15- My Stylish Group Buying Life!
  16. 16. Explosive Growth of Tuangou sites 2010 WWW.LETYO.COM All rights reserved. -16- My Stylish Group Buying Life!
  17. 17. 669 Tuangou Sites registered at LETYO.COM (2010.8.30) 401 Tuangou Sites registered at LETYO.COM (2010.7.12) 2010 WWW.LETYO.COM All rights reserved. -17- My Stylish Group Buying Life!
  18. 18.  More than 607 Tuangou websites in China. Including the Tuangou sites we didn’t input, there might be more than 1000 Tuangou web sites in China.  Compound monthly growth rate from January to July: 172% (Source:LETYO.COM(Formerly tuan123.net). The numbers on the graph don’t include 206 still-not-launched or closed Tuangou web sites. 2010/07/12) 2010 WWW.LETYO.COM All rights reserved. -18- My Stylish Group Buying Life!
  19. 19. 2010 WWW.LETYO.COM All rights reserved. -19- My Stylish Group Buying Life!
  20. 20. Why so many Tuangou sites in China? 2010 WWW.LETYO.COM All rights reserved. -20- My Stylish Group Buying Life!
  21. 21. (Forecasted on July 12th) 2010 WWW.LETYO.COM All rights reserved. -21- My Stylish Group Buying Life!
  22. 22. (Forecasted on July 12th) 2010 WWW.LETYO.COM All rights reserved. -22- My Stylish Group Buying Life!
  23. 23. 2010 WWW.LETYO.COM All rights reserved. -23- My Stylish Group Buying Life!
  24. 24. 2010 WWW.LETYO.COM All rights reserved. -24- My Stylish Group Buying Life!
  25. 25. Tuangou on Smartphone 2010 WWW.LETYO.COM All rights reserved. -25- My Stylish Group Buying Life!
  26. 26. 2010 WWW.LETYO.COM All rights reserved. -26- My Stylish Group Buying Life!
  27. 27.  Tuangou Map (Google Map Mashup) 2010 WWW.LETYO.COM All rights reserved. -27- My Stylish Group Buying Life!
  28. 28. 2010 WWW.LETYO.COM All rights reserved. -28- My Stylish Group Buying Life!
  29. 29. 2010 WWW.LETYO.COM All rights reserved. -29- My Stylish Group Buying Life!
  30. 30. 2010 WWW.LETYO.COM All rights reserved. -30- My Stylish Group Buying Life!
  31. 31. My Stylish Group Buying Life! AHN SEUNGHAE, Tuangou Evangelist iresearch: http://column.iresearch.cn/u/anchenghai/ Linkedin: http://cn.linkedin.com/in/leominis E-mail: leominis@gmail.com

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