"Strategic vs. Traditional Job Search" with Greg Wood & Tom Stein of the Hire Target If you’re currently unemployed, or gainfully employed but looking to make a change, you’ve most likely discovered a traditional system of finding employment that is no longer effective. Whether civilian or military, in order to succeed you must change your mindset and be creative in order to differentiate yourself from all others in today’s highly competitive job market. Things have changed, times have changed, and times are tough. This presentation addresses the need for a strategic versus traditional approach to succeed in your job search. No longer can you rely on a “powerful resume” and “knock ‘em dead cover letter” to get you in front of the hiring manager. Learn the strategies and techniques that help you effectively market yourself by broadcasting your value to the business community, not your resume. Expand your professional network and tap into the hidden job market by working smarter, not harder. This approach will then give you the opportunity to conduct strategic interviews that will clearly separate you from your competition and shorten your time in transition. TheHireTactics is a distinctive Military career transition program that focuses on a non-traditional, strategic approach to help our Military Families find employment in our new economy. The core of the program is TheHireRoad, a unique book series and computer based tutorials that introduces innovative tools and techniques to achieve critical differentiation in today's highly competitive job market. Guiding the career seeker step-by-step, this advanced approach provides a clear path to help shorten their time in transition. Created and presented by Greg Wood, a Certified Career Management Professional with extensive experience in both outplacement and executive search, and Tom Stein, USMC Retired, TheHireTactics represents exceptional value as the single most comprehensive military career transition resource on the market today.

1. Strategic vs.
Traditional Job
Search
Presented by:
Tom Stein, CCMP
Greg Wood, CCMP
The Hire Target™ Career Transition Services for Military Personnel & Families
The Hire Challenge™ Career Transition Services for Working Professionals
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2. Common obstacles to
finding employment
Resume issues
Lack of transferable skills
Poor interviewing skills
Age
Competition
No structured job search plan
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3. What’s your biggest
obstacle to finding
your next job?
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4. HUMAN RESOURCES!
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5. HR = Hiring Resistance
Av Average time HR spends looking
ume: at a resume: 20 seconds
That's not talent management.
That's a robot looking to eliminate you.
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6. The traditional approach to
job search has turned to…
C*R*A*P
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7. What is the C*R*A*P approach?
Clicking on a job title…
Reviewing the job description…
Applying for the job…
Praying the phone will ring…
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8. We even wrote a
book about the
C*R*A*P
approach
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9. For some reason
our publisher did
not share the same
enthusiasm about
our C*R*A*P…… so
we provide it free to
all!
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10. Traditional Job Search Tools…
“powerful” resume
“knock ‘em dead”
cover letter
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11. A New Definition…
re-su-me: a necessary evil. A brief written
account of professional qualifications,
experience, accomplishments, and education
that invites almost immediate rejection from
potential employers.
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13. Hint:
Don’t keep polishing up your resume
like an apple…
You can’t eat your resume when
you’re hungry for a job!
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14. What’s your biggest
job search challenge?
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15. DIFFERENTIATION!
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16. Successful Job Search Through
Differentiation …
The 4 milestones along TheHireRoad:
PACKAGING:
Innovative marketing tools such as your Biography,
Management Endorsements and Post-Interview Packet
PROMOTION:
Broadcasting your VALUE instead of your resume
PRODUCT DEMONSTRATION:
The all-important strategic vs. traditional interview
PRICING:
Negotiating the difference between what you’re offered and
what you’re worth
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17. The strategic approach
to job search
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18. Broadcasting your VALUE
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19. Broadcasting your VALUE
 Target companies, not jobs
 Define your value to that business
community
 Draft a generic biography
 Target Hiring Managers, not HR
 Customize your biography
 Initiate a dialog and stay in touch!
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20. Remember what we said earlier
about resumes…
re-su-me: a necessary evil. A brief written
account of professional qualifications,
experience, accomplishments, and education
that invites almost immediate rejection from
potential employers.
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21. Definition of a Biography
In the context of job search
strategy, a biography is a
brief summary of your
professional background
which conveys the VALUE
you bring to a potential
employer ….
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22. Characteristics of a Biography
 One page summary with no set format
 Written in third-person
 Free form with respect to content
 Refers to key competencies / transferable skills
 Highlights accomplishments in a generic way
 May or may not include educational background
 Usually includes future aspirations
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23. Key Components of a Biography
 SKILLS (both hard and soft)
 EXPERIENCE (stated generically)
 EXPERTISE (specialized skill sets)
 STYLE (all about YOU)
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24. Key Components of a Biography
 HARD SKILLS
These skills may or may not be transferable.
They typically include technical, or learned
skills, such as operating a lathe, MS Word,
CAD, driving a forklift, etc.
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26. Key Components of a Biography
 SOFT SKILLS
Are typically transferable and represent value
to almost every employer. Such skills include
leadership ability, sales, customer service,
organizational skills, multi-tasking, etc.
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27. Key Components of a Biography
 EXPERIENCE
Your experience should include highlights of
your career that are represented by
quantified accomplishment statements.
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28. Key Components of a Biography
 EXPERTISE
A collection of abilities to perform a
particular function; your “expertness.”
Examples would be Project Management,
Risk Assessment, Cooking, etc.
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29. Key Components of a Biography
 STYLE
How you perceive yourself as well as how
you’re perceived by others. Those traits may
include your creativity, intuitiveness, ethics,
leadership ability, integrity, maturity, etc.
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31. Key Components of a Biography
The blend of your Skills, Experience,
Expertise and Style represents the
VALUE
you bring to an organization
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32. Advantages of Using a
Biography versus a Resume
 Allows you to promote yourself in any way you
want
 Avoids the pitfalls of the resume format
 Allows you to customize your selling approach to
hiring managers
 Avoids HR department personnel completely
 More credibility than a resume
 Differentiates you from 99% of all other job
seekers
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33. Broadcasting Your VALUE
 Personal networking
(friends, relatives, social networking, etc.)
 Professional networking
(industry associations, former co-workers,
career support groups, LinkedIn, etc.)
 Targeted networking
(hiring managers in companies of interest)
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34. Key Points to Remember
 Think outside the box. Don’t rely on your
resume to get you in the door!
 Your biography, like your resume, is
always a work in progress
 Always be aware of your VALUE to the
business community
 From the employer’s perspective, your
VALUE always trumps your resume
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35. Strategic vs. Traditional Job Search
Presented by Tom Stein, CCMP & Greg Wood, CCMP
Co-Authors:
The Hire Tactics™ Book Series for Military Veteran Job Seekers
Greg Wood, CCMP
Creator: The Hire Road™ CD-based Job Search Tutorial
Founder: The Hire Challenge ™ Career Transition Services
Author: The Hire Advantage™ Book Series for Civilian Job
Seekers
Tom Stein –
tom@thehiretarget.org
www.thehiretarget.org
Greg Wood –
greg@thehirechallenge.com
www.thehirechallenge.com
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36. Any questions?
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37. Thank You!
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