Your SlideShare is downloading. ×
  • Like
  • Save
Vilnus 090610
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

Timo Ronkainen's presentation at TradeDoubler LT's client event in June 2010.

Timo Ronkainen's presentation at TradeDoubler LT's client event in June 2010.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
256
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. International Trends in Digital Marketing and what it means to You Timo Ronkainen, June 9 2010
  • 2. What I will talk about in the next 60 minutes
  • 3. What just happened Mobile and video as an Advertising Medium Results are CMO’s best friends There is no Digital without Data A few Campaign Examples
  • 4. WARNING! NEXT: STATISTIC, A LOT OF STATISTICS
  • 5. The TV used to be THE tribal camp fire… Changes in consumers behaviour
  • 6. …but now it’s just another light source.
  • 7. Media choices used to be limited…
  • 8. b Media today is an exotic buffet…
  • 9. State of the Internet – 5 Countries = 48% of Internet Users
  • 10. We all know digital is the future Internet spend surpasses TV in the UK
  • 11. Spend is shifting to digital media
  • 12. The population of online shoppers and buyers in the region is rising steadily. Ecommerce still lead by Western Europe Online travel sales are also set to rise. Sales will total $92.5 billion in 2010, a 4.6% annual increase. Together, online retail and online travel will equal $244.6 billion in 2010 and grow at a 9% compound annual rate from 2009 to 2014.
  • 13. USA Online Penetration = 4-6% and Rising
  • 14. Online retailers may gain incremental revenue by appealing to buyers in the smaller European markets.
  • 15. M-Commerce is raising – and fast
  • 16. Performance-based media buying model keeps growing
  • 17. Video’s shining future
  • 18. Video Advertising is the Fastest Growing Ad Format Online The search market will be up 15.7% year over year to almost $12.4 billion, while spending on banner ads will increase 8.2%. Video will again post the highest growth rate, rising 48.1% to $1.5 billion.
  • 19. Mobile Users > Desktop Internet Users Within 5 Years
  • 20. Where’s the money 1. Ad Networks 2. Text Messaging Ads 3. Search 4. Direct Sold Display  Ads sold by publishers and content providers
  • 21. The Subway: Driving Sales & Store traffic with the App Source: WPP
  • 22. Source: WPP
  • 23. Source: WPP
  • 24. Data for better results • Contextually relevant ad placements (typical ad placements based on content that matches advertisers with areas of interest) • Behavioral targeting (ad networks track consumers that indicate an interest in a topic on one site and begin advertising to them about that topic on subsequent sites) • Re-targeting (people that visit your website are tagged and then shown ads on other websites after leaving your site) • Rich-media (transactions and data gathering are built directly into the ad unit) • Sponsorships (gaining tighter ties with relevant content) • Affiliations (ad serving networks that deliver click-throughs to your site)
  • 25. By 2014 almost 20% of display advertising will use behavioral targeting
  • 26. A combination of online advertising channels maximizes offline sales
  • 27. ROI Online – understand the customer journey Display PPC SEO Email
  • 28. Social marketing spending to become the third largest form of online marketing after search and display advertising by 2014. Forrester Research