Industry updates on key mobile trends 11 30 12

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Industry updates on key mobile trends 11 30 12

  1. 1. Industry updates on key mobile trendsWEEK ENDING 11/30/2012 1
  2. 2. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 11/30/2012Mobile Trends IBM reported Tuesday that online spending surged 30.3% year-over-year on Cyber Monday, an all-time high. Mobile shopping rose 70% over the prior year. Additional Cyber Monday key findings include: – Online shopping momentum hit its highest peak at 11:25 a.m. EST. – More than 18% of shoppers used a mobile device to visit a retailers site, an increase of more than 70% over 2011. Mobile sales reached close to 13%, an increase of more than 96% over 2011. – 58.1% of shoppers used smartphones compared to 41.9% who used tablets to surf for bargains on Cyber Monday. – Cyber Monday 0nline sales were up more than 36% over Black Friday. – Shoppers referred from social networks such as Facebook, Twitter, LinkedIn and YouTube grew by more than 20% over Black Friday Cyber Monday m-payments for PayPal were up 195% year over year. This comes after PayPal reported that Thanksgiving Day itself saw a 173% increase in its m-payments and Black Friday saw an increase of 193%. 2
  3. 3. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 11/30/2012Mobile Trends (cont.) Mobile bar code scans on Black Friday increased 50%, according to a report from ScanLife. ScanLife saw over a quarter of a million scans completed between 7 p.m. eastern time on Thanksgiving Day and 7 p.m. eastern time on Black Friday using the ScanLife app, making it the busiest day to date for mobile bar code traffic. Mobile social ad revenues will grow at a faster pace than desktop social ad revenues to reach $1.47 billion by 2016, according to a new report from BIA/Kelsey. Additional report highlights include: – BIA/Kelsey forecasts that the compound annual growth for mobile social ad revenue over the next five years will be 28.5% compared to 17.7% for desktop and 19.2% for social advertising overall. – The growth in U.S. mobile social ad revenues will be driven by Facebook and Twitter. Mobile social ad revenues are expected to top $500 million in 2012 and reach $730 million in 2013. 3

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