Dr. Tony Ratlifftonyratliff.com@drtonyratliffA Few Tips forYour InvestorPitch.
It didn’t take long being anAngel Investor to realizethat most entrepreneursare really, really bad at“selling themselves” and“pitching” their ideas toinvestors.
So many good ideas andstart-ups never get funded -all because of a poorpresentation during the“pitch”.
This is not the only way to givea investor “pitch”, but byfollowing these eight simplesuggestions you’ll be settingyourself apart from theother poor “pitches”.
Most Angels and VCs have shortattention spans. Give us the “shortversion” and if or when we askquestions, then you can provide us withmore details. Just explain whatproblem you’re solving and why yoursolution is important to the customer.1. Tell us what youdo in a few words.
As investors, we aren’t necessarily asinterested in your product as you are,and we probably don’t have yourproblem. Explain how you are going togrow your business.2. What’s the Plan?How does it Scale?
Don’t just put up a slide of your teamand their past job experiences. Tell uswhy you’ve assembled this team forthis particular opportunity andhighlight your expertise. I want to seeyour passion.3. Talk about theteam.
So many people spend timedeveloping a great product, only tofind out no one wants it. How areyou going to get it into the hands ofyour customers? What is yourMarketing plan?4.What’s your go-to-marketstrategy?
There are probably about 25 peopleworking on the exact same problemin some form or another. Asinvestors we love a “secret sauce”.What is your secret sauce? How areyou going to execute?5.What’s yourcompetitiveadvantage?
A short demo or actualproduct sample is key. Is itsimple, does it solve theproblem, is it easy to use froma user’s point of view - we justwant to know that it’s clean,works and simple to use.6. Let us touch andfeel your product.
Successful people understandtheir strengths and weaknesses.Go ahead and acknowledge yourweaknesses because I guaranteethat everyone in the room isasking themselves, “What is it thatI don’t like about this? Where arethe holes in this plan?7. Show us yourweaknesses
It’s hard to forecast projections foran early stage company, but show uswhat you’ve got - we know they’regoing to be wrong anyway. Explainwhat it will take to double or triplethe sales, and what kind of timeframeyou need to accomplish it?8. Show us theFINANCIALS.
I want more good ideas to get funded. Ifyou follow these 8 tips and can answersome basic questions about yourproduct, valuation and your competitionyou’ll have a much better chance ofraising funds.Dr. Tony Ratlifftonyratliff.com@drtonyratliff