1. The future of Social Media?
#iSentia
The future of social media? #iSentia
2. Social
Media
impacts
through
the value
chain
“I am an opinion
leader with a robust
knowledge base. I
want to demonstrate
thought leadership”
Senior
Level
“I need channels to
market our products
and services”
Marketing
“I want to recruit
new employees
and add value for
existing ones”
HR
“I want networking
tools to create new
business leads”
Sales
“I want to manage
expectations and
satisfy our customers”
Customer
Service
“I want to know and
respond to what the
public is saying about
our products and
services”
Public
Relations
The future of social media? #iSentia
3. New Zealand
Online
Communities
13%of full-time employed
use LinkedIn
24%YouTube users are
in the top AB quintile
530k are aged
14-24
In the past 6 months
the fastest growing
social media platform
was Twitter, up
14% 266k
visitors
(7.5% of the total
population)
36%of smartphone owners
use them for online
communities
44% 56% 52% 48% 50% 50%Vs
The future of social media? #iSentia
4. Hours online in an average day
Source: Internet Trends in New Zealand 2007–2013, Institute of Culture, Discourse Communication, AUT
0%
20%
40%
60%
80%
100%
2011
Home Work Mobile
2013 2011 2013 2011 2013
1
1 to 2
2 to 3
3+14
19 17
28
03
34
17 8 13
9
04
21
22
12
19
15
05
25
42
26
2217
23
18
The future of social media? #iSentia
5. 67% of all active daily users
globally are mobile
Globally, there are 699 million
active daily Facebook users
469 million of these access
Facebook from a mobile device
Mobile
devices
are
more
important
than
desktop
access
The future of social media? #iSentia
7. Photos on social media
1
Facebook, 2
YouTube, 3
MediaBistro, 4
LinkedIn, 5
PinterestInsider, 6
Instagram,
7
Socialbakers.com, 8
Nielsen Online Ratings May 2013, 9
Panasonic via
Econsultancy, 10
Digital Media Ramblings (Feb 2013),11
Tech Crunch (June 2013),
12
Buffer (Oct 2013), 13
Flickr (Y/E 2012), 14
Digital Media Ramblings (Sep 2013)
0 50
350m
uploaded daily
on Facebook10
200m
uploaded daily
on Snapchat11
55muploaded daily
on Instagram12
43m
uploaded daily
on Flickr13
and
5 million
images are
pinned on
every day14
llllliiooon
ges a
ed o
e
The future of social media? #iSentia
