More than Just Lines on a Map: Best Practices for U.S Bike Routes
Sears Canada
1. Sears Canada “Back We Go” Contest
• Sears Canada launched a cross-channel
back-to-school contest
on Facebook to acquire email
subscribers and Facebook fans,
drive online and in-store sales,
and increase buzz around their
brand.
• The “Back We Go” contest offered
$50 gift cards and $500 gift cards
after engaging with the brand via
Facebook and email.
2. Easily Scalable for a Multi-Lingual Audience
• Sears Canada created a fan gated
sweepstakes requiring users to like their
page before they were able to enter the
promotion.
• They used built-in targeting controls to
deliver both an English and a French
Canadian version of their promotion so
that customers across Canada could
access regardless of language.
• The sweepstakes was promoted
organically through Facebook Posts,
Twitter Posts, and sharing from users who
signed up
3. Sears Canada Results
In this short, one month campaign,
Sears Canada accumulated:
• More than 8,000 new Facebook fans
• Nearly 12,000 new email
subscribers
• More than 25,000 contest entries.