2. Brand Name
Our company’s name is “Priceless Productions”
The name shows that every production we complete for a
client is to be considered as a work of art, and that the
value that the client wi# receive $om it wi# far exceed
what they paid to produce it.
According to the ‘Pursuing Strong Brands’ article, the
brand name is ‘descriptive’ because it litera#y decribles
what the brand wi# create for the client.
3. Brand Name
I chose the name for several reasons:
First and most obvious reason is that my last name is Price, and I
used ‘Priceless’ as a sort of play on words. This also reminds me
that my name is attached to every project we create.
Secondly the word ‘Priceless’ defined is “so precious that is value
cannot be determined” fits with the feeling that I want our clients
to associate with our productions.
Also, the a#iteration aspect of the name, combined with the two
sy#ables fo#owed by three gives the name a pleasant sound.
4. Brand Name
USPTO.gov lists the trademark ‘Priceless Production’ as
having been abandoned.
The URL www.pricelessproductions.com has become
available for purchase.
Additiona#y we already have ownership of the URL
www.pricelessproduction.com.
5. Logo
With The law of Color we wi# utilize a shade of purple
in the font to keep with the “priceless” theme and give it a
correlation with royalty and fanciness. Also we wi#
highlight the “Priceless” using white font to draw the eye.
With the law of shape our most basic logo is horizontal to
capitalize on the human eyes being most comfortable with
this layout.
6. Logo
The logo could also be accompanied by painting of an
Arizona skyline to show our beginnings (rough rendering
below).
I think the logo is simple and concise and represents a lot
about the company.
7. Logo
In today’s flooded market it helps to have a concise
simple logo that consumers can relate to your company.
Logo’s that we would like to model a+er:
8. Corporate Culture
As we build and grow our company’s main focus wi# be
to treat every project we take on as a work of art, and
never do a film/video that we would be embarrassed to
have our name attached to.
A further goal of our company is to always support the
local communities that we work in. It is important to
assimilate into the local community in order to best
represent it.
9. Corporate Culture
As a result, our clients wi# be those that we interact with
on a daily basis.
We wi# carry out these objectives by always being
committed to the project we are working on and having a
crew fu#y dedicated to a project before taking on any
additional projects.
Also, the company wi# always try to utilize local
resources, talent and goods whenever possible.
10. Mission Statement
Mission Statement:
“Priceless Productions is dedicated to creating truly
unique works of film and video to empower our clients
to succeed, a# while supporting the local community.”
I think that the mission statement conveys a# the basic
principles that Priceless Productions hopes to embody, and
does it in a concise manner.
11. Mission Statement
The mission statement wi# be on our website, brochures,
demo reels, or any “leave behinds” we create.
Furthermore, the mission statement though not litera#y
stated, but wi# be evident in every work we complete,
and how we conduct ourselves as a business.
This mission statement is our commitment to our clients
as we# as the standard that a# our employees and/or
products wi# have to live up to.
12. Tagline
Priceless Productions tagline is:
Introducing you to the world.
We think this tagline focuses on the heavily on the advertising
aspect of the company, and shows that our videos wi# get
clients the attention they desire.
The tagline is also a ca# to action to our perspective clients, by
te#ing them that we can help their companies expand.
The tagline reinforces the brand message.
