Nathan Wade from www.disrupta.com.au shares how you can get positive ROI from your digital marketing plus discusses what Hero SEO is and how it can create a 20% increase in traffic for established websites

1. How to get Positive ROI
From your Digital Marketing
Nathan Wade | Disrupta

2. About Us
The Outcome Agency
Sales
Engine
Optimisation
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3. Who Am I?
Father, Nerd, Coffee Addict
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4. This Presentation
Our System + Tips & Resources
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5. Sales Engine
Optimisation
Our proven system for continually finding the lowest
hanging fruit and generating breakthrough results in your
search marketing.
Old Model:
In marketing land, far too much emphasis is placed on things like
Google rankings, web traffic, likes/shares. These things don’t equal
revenue, leads or sales.
Our Method:
Through Sales Engine Optimisation - you quickly uncover the greatest
areas of leverage in your marketing and start turning marketing effort
into dollars.
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6. Sales Engine
Roadmap
Your Roadmap for generating positive ROI from all marketing:
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Tracking
Clearly
measuring,
understanding
& reporting
where all value
is coming from
Traffic
Generating the
right visitors &
leads to
continually fuel
your marketing
machine
Sales
Creating a well
oiled, high
converting
system for
selling based on
value
Positioning
Properly
optimising your
message,
product, point
of difference &
price
Conversion
Maximising
your
conversion from
web visitor to
sales qualified
lead

7. Resources and Tips
Tracking
Google Analytics - Conversion Tracking
Attribution Tracking:
Tracking Spreadsheet + Helpful Video For Knowing Your Numbers:
www.disrupta.com.au/know-your-numbers/
● Pardot
● Gaconnector
● Hubspot
Searching Local Organic Rankings:
www.brightlocal.com/local-search-results-checker/
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8. Resources and Tips
Positioning
Resources for nailing a Unique Selling Proposition, targeting and
storytelling.
Books:
● Good to great - Jim Collins
Hedgehog concept
● Someone has to be the most expensive why not make it you? -
Andrew Griffiths
Concepts:
● Going really narrow
Industry or problem specific
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9. Resources and Tips
Conversion
Boosting the conversion of any web property:
Book:
● Building a story brand - Donald Miller
Concept:
● The LIFT Model
Various website optimisation tools:
● Hotjar
● Google Optimize
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10. Resources and Tips
Sales
Four Sales Hacks:
1: Nail the problem (sell your understanding of the problem, not the
solution)
2: Sell an outcome
3: Keep it simple (a confused mind says no) - pre sell (trust pack)
4: Prelude Product (find and solve the #1 SINGLE top of mind headache
in the customer’s mind)
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11. Resources and Tips
Traffic
Our TWO favourite traffic hacks are:
1: Reducing wasted spend from Ads Campaigns
● Conversion tracking
● Attribution tracking
● Negative keywords
● AI and bidding
Here are two videos showing you how to get the absolute most value
from your Google Ads traffic:
www.disrupta.com.au/advanced-google-ad-hacks/
2: Undoing previous SEO stuff ups - HERO SEO
www.SEMRush.com
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12. Traffic Hack
Hero SEO
We see at least one case per week where a high paid development team has destroyed the SEO on
some poor business’s website. Here are Three examples:
This Leading National IT Provider had their website rebuilt and moved to a different CMS.
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13. Traffic Hack
Hero SEO
The second example is an ASX Listed giant from the Australian Property Development Industry.
They came to us in January 2018, 12 months after a high paid Dev Agency had rebuilt their website
and lost them over 50% of their Organic rankings and traffic.
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14. Traffic Hack
Hero SEO
The Third example is one of Melbourne’s Leading Multi Location Vet Practises. Their website
upgrade saw them completely excluded from Google’s results for 11 months.
Then in Nov 20, less than 30 days after we corrected their work (just as rankings were spiking back),
a developer made another silly mistake, temporarily losing them 80% of traffic and permanently
limiting all future ranking growth.
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15. Traffic Hack
Hero SEO
When redesigning websites, the most common SEO damage is caused from the following:
● Removing key content, critical inner linking Header/Footer links being removed
● URL structures and folder paths be shortened or changed
● Developers stripping out and changing the key SEO Titles and Settings
● Removing old pages that contain valuable inbound backlinks from other websites
● Developers not ensuring that Googlebot can access important pages on your website and
not correctly submitting pages/urls for indexing
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16. Contact Us
Phone (02) 9501 0538
Email hello@disrupta.com.au
Sales
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Resources www.disrupta.com.au/resources
nathan@disrupta.com.au