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8.5 Secrets To Making Your Business Irresistible

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This is a presentation I made to 30 small business owners giving them a brief insight in to how to make their business so irresistible that it makes competing against them far less desirable.

This is a presentation I made to 30 small business owners giving them a brief insight in to how to make their business so irresistible that it makes competing against them far less desirable.


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  • 1. 8.5 Secrets To Making Your Business Irresistible
  • 2.  
  • 3.  
  • 4. Tell Your Story …
  • 5. Even after 22-years in Marketing Communications I continue to be surprised by how complicated the so-called experts make the concept of getting more customers . I excused it whilst working in Australia’s largest advertising agency for 10-years; but started to get agitated by it as the Marketing Manager for the country’s largest travel agency group. It was then that I launched The Ideas Guy – a place any business owner could go to discover how to make their business so irresistible that it would make competing with them far less desirable. I’ve now been a soloprenuer for six years and have always had just the right amount of Clients…and more importantly created more than enough income to provide for my beautiful family….even after taking a year off and losing nearly everything as a property developer!
  • 6.  
  • 7. Message Medium
  • 8. Stand for something
  • 9. Stand for something
  • 10. “ People can copy what we do, but not who we are.” Martin Daley, Virgin Blue
  • 11. Call in the Brand Boffin
  • 12. My Mates ™ The Ideas Guy To discuss any part of this Brand Character please contact Tim on 0412 487 900 or tim@theideasguy.com.au What I do How I do it People say I’m… My Guiding Principles… My Hero Brand Boffin My Best Mates
  • 13. Get Your Message Right
  • 14. Get Your Message Right
  • 15. 7 Top Tips To Getting Your Message Right
    • Inject your values & personality into your business.
  • 16.
    • Inject your values & personality into your business.
    • Write your copy as if you were writing to a friend .
    7 Top Tips To Getting Your Message Right
  • 17.
    • Inject your values & personality into your business.
    • Write your copy as if you were writing to a friend .
    • What problem are you solving for your customers?
    7 Top Tips To Getting Your Message Right
  • 18.
    • Inject your values & personality into your business.
    • Write your copy as if you were writing to a friend .
    • What problem are you solving for your customers?
    • Support every feature with a benefit .
    7 Top Tips To Getting Your Message Right
  • 19.
    • Inject your values & personality into your business.
    • Write your copy as if you were writing to a friend .
    • What problem are you solving for your customers?
    • Support every feature with a benefit .
    • We all listen to one radio station… WII FM .
    7 Top Tips To Getting Your Message Right
  • 20.
    • Inject your values & personality into your business.
    • Write your copy as if you were writing to a friend .
    • What problem are you solving for your customers?
    • Support every feature with a benefit .
    • We all listen to one radio station… WII FM .
    • Be your customer .
    7 Top Tips To Getting Your Message Right
  • 21.
    • Inject your values & personality into your business.
    • Write your copy as if you were writing to a friend .
    • What problem are you solving for your customers?
    • Support every feature with a benefit .
    • We all listen to one radio station… WII FM .
    • Be your customer .
    • Less is more.
    7 Top Tips To Getting Your Message Right
  • 22. Brand Touch Points Offer one experience...CONSISTENTLY
  • 23. Brand Touch Points Offer one experience...CONSISTENTLY
  • 24. Brand Touch Points Stationary Newsletter Office Layout Advertising Presentations Employment Criteria E-Mail Signatures Logo Design & Usage Brochures Direct Marketing Invitations Merchandise Website Phone Answering Meetings Client Entertainment Your Brand DVD Press Releases Tagline Book
  • 25.  
  • 26. We love to buy PACKAGES
  • 27. Don’t Advertise!
  • 28. Don’t Advertise!
  • 29. If you do, then get it right!
    • Compelling headline
    • Benefit driven copy
    • Logos do not sell
    • Position. Position. Position.
    • Editorial opportunities
    • Strong call to action
    • Less is more
    • Make it accountable
    • Entertain
    • Frequency
    • Negotiate rates
    • Link to medium’s website
  • 30.  
  • 31. Build Your List …
  • 32. Two-Day Marketing Intensive You will discover how to make your business so irresistible that it will make competing with you far less desirable.
  • 33. You’re Invited To My Two-Day Marketing Intensive You will discover how to make your business so irresistible that it will make competing with you far less desirable.
  • 34. You’ll Discover …
    • 8 marketing concepts you must know & how to apply them
    • How to identify exactly what you stand for
    • Productivity tools to have you getting more done in less time
    • The 5 Must-Have Social Mediums & how to maximise their value
    • The most effective local marketing strategy I’ve ever used
    • Copy writing techniques that get the register ringin’
  • 35. You’ll Discover …
    • 8 marketing concepts you must know & how to apply them
    • How to identify exactly what you stand for
    • Productivity tools to have you getting more done in less time
    • The 5 Must-Have Social Mediums & how to maximise their value
    • The most effective local marketing strategy I’ve ever used
    • Copy writing techniques that get the register ringin’
    • How to generate all the referrals you’ll ever need
    • The delicate art of gathering testimonials that sell on your behalf
    • The business model that will get you more sales
    • How to take the cringe factor out of networking
    • Why having a website no longer means you’re online
    • How to create loyalty
    +++++
  • 36. July, 2010 Melbourne CBD Seats Are VERY Limited Friday & Saturday
  • 37. Membership to my Two-Day Marketing Intensive $3,497
  • 38. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook $3,497 $47 ++ FREE BONUSES ++
  • 39. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) $3,497 $47 $97 ++ FREE BONUSES ++
  • 40. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive $3,497 $47 $97 $97 ++ FREE BONUSES ++
  • 41. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive $3,497 $47 $97 $97 $97 ++ FREE BONUSES ++
  • 42. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) $3,497 $47 $97 $97 $297 $97 ++ FREE BONUSES ++
  • 43. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 ++ FREE BONUSES ++
  • 44. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 ++ FREE BONUSES ++
  • 45. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 - EARLY BIRD $4,029 ++ FREE BONUSES ++
  • 46. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 - EARLY BIRD $4,029 - WOO FACTOR $3,529 ++ FREE BONUSES ++
  • 47. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 - EARLY BIRD $4,029 - WOO FACTOR $3,529 TOTAL COST TODAY ONLY $997 x 2-months ++ FREE BONUSES ++ >>> <<<
  • 48. Get your membership to my Two Day Marketing Intensive today and if you decide within 30-days that, for whatever reason, you can’t make it, then just call me and I’ll return your entire investment immediately. And you get to keep the bonuses (excluding the live webinars and Power Call).
  • 49. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 - EARLY BIRD $4,029 - WOO FACTOR $3,529 TOTAL COST TODAY ONLY $997 x 2-months ++ FREE BONUSES ++ >>> <<<