This is a presentation I made to 30 small business owners giving them a brief insight in to how to make their business so irresistible that it makes competing against them far less desirable.

1. 8.5 Secrets To Making Your Business Irresistible

4. Tell Your Story …

5. Even after 22-years in Marketing Communications I continue to be surprised by how complicated the so-called experts make the concept of getting more customers . I excused it whilst working in Australia’s largest advertising agency for 10-years; but started to get agitated by it as the Marketing Manager for the country’s largest travel agency group. It was then that I launched The Ideas Guy – a place any business owner could go to discover how to make their business so irresistible that it would make competing with them far less desirable. I’ve now been a soloprenuer for six years and have always had just the right amount of Clients…and more importantly created more than enough income to provide for my beautiful family….even after taking a year off and losing nearly everything as a property developer!

7. Message Medium

8. Stand for something

9. Stand for something

10. “ People can copy what we do, but not who we are.” Martin Daley, Virgin Blue

11. Call in the Brand Boffin

12. My Mates ™ The Ideas Guy To discuss any part of this Brand Character please contact Tim on 0412 487 900 or tim@theideasguy.com.au What I do How I do it People say I’m… My Guiding Principles… My Hero Brand Boffin My Best Mates

13. Get Your Message Right

14. Get Your Message Right

22. Brand Touch Points Offer one experience...CONSISTENTLY

23. Brand Touch Points Offer one experience...CONSISTENTLY

24. Brand Touch Points Stationary Newsletter Office Layout Advertising Presentations Employment Criteria E-Mail Signatures Logo Design & Usage Brochures Direct Marketing Invitations Merchandise Website Phone Answering Meetings Client Entertainment Your Brand DVD Press Releases Tagline Book

26. We love to buy PACKAGES

27. Don’t Advertise!

28. Don’t Advertise!

31. Build Your List …

32. Two-Day Marketing Intensive You will discover how to make your business so irresistible that it will make competing with you far less desirable.

33. You’re Invited To My Two-Day Marketing Intensive You will discover how to make your business so irresistible that it will make competing with you far less desirable.

36. July, 2010 Melbourne CBD Seats Are VERY Limited Friday & Saturday

37. Membership to my Two-Day Marketing Intensive $3,497

38. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook $3,497 $47 ++ FREE BONUSES ++

39. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) $3,497 $47 $97 ++ FREE BONUSES ++

40. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive $3,497 $47 $97 $97 ++ FREE BONUSES ++

41. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive $3,497 $47 $97 $97 $97 ++ FREE BONUSES ++

42. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) $3,497 $47 $97 $97 $297 $97 ++ FREE BONUSES ++

43. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 ++ FREE BONUSES ++

44. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 ++ FREE BONUSES ++

45. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 - EARLY BIRD $4,029 ++ FREE BONUSES ++

46. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 - EARLY BIRD $4,029 - WOO FACTOR $3,529 ++ FREE BONUSES ++

47. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 - EARLY BIRD $4,029 - WOO FACTOR $3,529 TOTAL COST TODAY ONLY $997 x 2-months ++ FREE BONUSES ++ >>> <<<

48. Get your membership to my Two Day Marketing Intensive today and if you decide within 30-days that, for whatever reason, you can’t make it, then just call me and I’ll return your entire investment immediately. And you get to keep the bonuses (excluding the live webinars and Power Call).

49. Membership to my Two-Day Marketing Intensive Cha-Ching! – My 250 page eBook ‘ How to build your Personal Brand’ by Luke Harvey-Palmer (Video) Invitation only 75-minute Q and A webinar pre the Intensive Invitation only 75-minute Q and A webinar post the Intensive ‘ Advanced Instant Referral System Strategies’ by David Frey (Audio) 30-minute Power Call with Tim to seek feedback on your marketing $3,497 $47 $97 $97 $297 $397 $97 TOTAL VALUE $4,529 - EARLY BIRD $4,029 - WOO FACTOR $3,529 TOTAL COST TODAY ONLY $997 x 2-months ++ FREE BONUSES ++ >>> <<<