1. conversion clinic with dr coleman


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Affiliate Gathering 2011

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1. conversion clinic with dr coleman

  1. 1. <ul>The Conver $ ion Clinic </ul><ul>Conference Sponsor </ul><ul>With Phil Coleman - Copywriter </ul>
  2. 2. <ul>Phil Coleman </ul><ul>A ‘ CONVERSION ’ Is Simply Getting Someone To DO What YOU Want Them To Do . . . </ul><ul><li>Buy Something From Your Site
  3. 3. Join Your Mailing List
  4. 4. Click On A Link </li></ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul><li>Click One Of Your Ads/Banners
  5. 5. Respond To An Email
  6. 6. Fill In A Questionnaire </li></ul>
  7. 7. <ul>Phil Coleman </ul><ul>Increasing Conversions Is CHEAPER Than Getting More Visitors . . . </ul><ul><li>Your Website Converts At 1% . . .
  8. 8. Meaning 100 Visitors = 1 Sale . . .
  9. 9. To Get 2 Sales You Need 200 Visitors. </li></ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Time Spent On Improving Conversions Is Well Spent. </ul><ul><li>Your Website Converts At 2% . . .
  10. 10. Meaning 100 Visitors = 2 Sales . . .
  11. 11. To Get 2 Sales You Need 100 Visitors. </li></ul>
  12. 12. <ul>Phil Coleman </ul><ul>So HOW Do We Increase Conversions? </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul>
  13. 13. <ul>Phil Coleman </ul><ul>Here Are 3 Tactics To Increase Your Conversions And The Success Of Your Site </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul>
  14. 14. <ul>Phil Coleman </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Who Are You? </ul><ul>1 : </ul><ul>Help them to trust you . . . </ul>
  15. 15. <ul>Phil Coleman </ul><ul>Tell Your Story . . . </ul><ul>The more your visitors relate to you, the more likely they are to trust you. </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>If your site is anonymous, visitors are more likely to be suspicious. Not good! <li>Tell them your story , who you are and why they should listen to you. (Proactol)
  16. 16. Have your photo on the site , looking friendly.
  17. 17. Use your signature on the home page , under the headline. </li></ul>
  18. 18. <ul>Phil Coleman </ul><ul>Prove Yourself . . . </ul><ul>The More Proof . . . The More Sales. </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Use product testimonials. Don't make them wait till they visit the salespage. Testimonials are excellent proof and will help YOUR conversions. <li>If you review, base the reviews on set criteria. So you don't look like you are picking favorites randomly.
  19. 19. Use the proof from the product site. Research, tests, etc show the ingredients? are proven.
  20. 20. Before you put anything on your site, think “Will this HELP conversions?” </li></ul>
  21. 21. <ul>Phil Coleman </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Good Copywriting </ul><ul>2 : </ul><ul>Good Copywriting Doesn’t Have To be Difficult . . . </ul>
  22. 22. <ul>Phil Coleman </ul><ul>Use A Headline On Each Page </ul><ul>You need to grab your visitor’s attention IMMEDIATELY . </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Ogilvy & Mather have reported that readership </ul><ul>drops sharply after the first 50 words of a piece , </ul><ul>then levels off until at least 500 words. People decide whether or not to read your copy </ul><ul>based on its headline . </ul><ul>In other words . . . they will scan and either see something that makes them read more, or leave . . . probably never to return. </ul>
  23. 23. <ul>Phil Coleman </ul><ul>Just An Example: </ul><ul>Who Cares? WIIFM . . . “ What’s In It For Me?” </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul><li>Big block of uninviting text. </li></ul>WHAT Is This Site About? Can You Tell Instantly?
  24. 24. <ul>Phil Coleman </ul><ul>Just An Example: </ul><ul>Headline. “What’s In It For Me” </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Copy in small paragraphs and bullet points. You Can Tell What This Site Is About . . . Instantly. </ul>
  25. 25. <ul>Phil Coleman </ul><ul>Mock Up Affiliate Site: </ul><ul>Headline Here To Draw Visitors In. “What’s In It For Me” </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Agitate the problem of finding the best </ul><ul>product in a sea of products. </ul><ul>Why? What? How? Etc . . . </ul><ul>This helps to legitimise your site. Before I understood aff marketing I used to think “Who are they? Why is this person telling me this? And why should I believe them? </ul><ul>Who are you?? Build trust by not hiding. </ul>
  26. 26. <ul>Phil Coleman </ul><ul><li>Tell them what the product can do for them , how can it make their life better, make them slimmer, richer, more sexually attractive etc etc.
  27. 27. Make them PICTURE their new life. Experience it. Paint ‘word pictures’ for them.
  28. 28. Use the phrase: “Which means . . .” when going through the features of a product . . . followed by the benefit. </li></ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Talk About BENEFITS: </ul>
  29. 29. <ul>Phil Coleman </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>Build A List! </ul><ul>3 : </ul><ul>Get more than one bite of the apple . . . </ul>
  30. 30. You spend time, money? and effort getting visitors . . . you deserve more than one shot at selling to them. You can build trust by giving them quality info. Stay on their radar and keep suggesting products , special offers, promo's etc <ul>Phil Coleman </ul><ul>THIS Is SO Powerful: </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>You can contact your list whenever you want. Which means you get multiple chances to sell to them. Including other products. </ul><ul>Offer them something of value if they subscribe. PLR is really useful for this. <li>Newsletter Example Info: Weightloss = nutritional info </li></ul>
  31. 31. The Money Is NOT In The List . . . It's In How You TREAT Your List. <ul>Phil Coleman </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>It's not so much about quantity . . . it's about QUALITY. <li>Treat your list well, as a valuable asset and they will reward you. </li></ul><ul>Remember these two principles. “The Law Of Reciprocation” and “Commitment And Consistency”. <li>Some niches respond to this more than others. Most of the MoreNiche products are perfect for this..
  32. 32. MOST niches are information based. Give them high quality, USEFUL info and you'll be good to go.
  33. 33. TEST, TEST, TEST! </li></ul>
  34. 34. None Of This Is Difficult . . . IF You Invest A Little Time. <ul>Phil Coleman </ul><ul>Conversion Clinic </ul><ul>Conference Sponsor </ul><ul>It's not difficult coming up with an identity for your site. The “Who are you?” bit. <li>It's not difficult writing about the benefits of the product. You'll find them on the product site. And you'll soon be doing it in your sleep.
  35. 35. Of course, it will take a little time to put together. BUT the rewards can be enormous.
  36. 36. You can ignore this as you feel it is too much effort. But you only have to do most of it ONCE. </li></ul>REALITY CHECK: You have the best Affiliate Managers on the planet to help you.
  37. 37. Phil Coleman <ul>I Sincerely Appreciate Your Attention. </ul><ul>THANK YOU </ul><ul>Conference Sponsor </ul>